Cross Innovation experts meeting in Amsterdam (September 17, 2012). Ideas Waiting To Happen. Connecting Art, Science, and Business by Luuk van Laake. http://ideaswaitingtohappen.nl/

1. Connecting Art, Science, and Business
Cross Innovation
PICNIC Festival 2012, Amsterdam
Luuk van Laake

2. Video: Ideas Waiting to Happen

3. Ideas Waiting to Happen
• Conception
• Vision
• Concept
• Pilot edition
• Prize winners
• What’s next?
PICNIC Festival 2012 Luuk van Laake 3

4. Conception
• Taskforce Innovation Utrecht / CCAA
– Cross-over: high-tech & creative
• Digiluce
– ART, Science, Business
– MIT pizza lunch talks
• Don’t Do It Yourself
– Matchmaking events
PICNIC Festival 2012 Luuk van Laake 4

5. Vision
• Ariane Koek – CERN
– (…) where the arts and science are in fluid
interchange—just as they were in the time of
Leonardo da Vinci (…). [the disciplines] are
honoured for their similarities as well as their
essential differences.
PICNIC Festival 2012 Luuk van Laake 5

6. Digiluce
Video: Flylight by Studio DRIFT
Flylight by Studio DRIFT
PICNIC Festival 2012 Luuk van Laake 6

7. Vision
• Willem Sandberg
– Seeing starts with respect for the other, for what
he creates and with the desire to level, to study
his work with an open mind. Seeing is an
attitude – all the rest is merely looking at nice
pictures.
PICNIC Festival 2012 Luuk van Laake 7

8. “Nice pictures”
Source: http://www.princeton.edu/artofscience/gallery2011/
PICNIC Festival 2012 Luuk van Laake 8

9. Art
Hostage by Frederik de Wilde
PICNIC Festival 2012 Luuk van Laake 9

10. Vision
• Ideas Waiting to Happen:
– Collaboration between Art, Science, and Business
benefits all involved
• Mutual respect and curiosity: collaborate, don’t imitate
– We facilitate based on our strengths and motivation
• Artistic, Scientific, Business experience
• Match making
PICNIC Festival 2012 Luuk van Laake 10

11. Concept
• 3 Inspiration days
– Academic, Application, Visionary
– Good food, drinks, location
• Get to know each other by working together
• 30 participants
PICNIC Festival 2012 Luuk van Laake 11

12. Inspiration Days
PICNIC Festival 2012 Luuk van Laake 12

13. Concept
• Finals Day
• Share ideas: contribute to one idea  teams
• Pitches  3 winners: € 2500,=
• Innovative, Collaboration, Fit and motivation
PICNIC Festival 2012 Luuk van Laake 13

14. Finals
PICNIC Festival 2012 Luuk van Laake 14

15. Manifesto Cross-Innovation
1. Shift happens. And when it happens it is not the way
planned.
2. Innovation is not grown in a greenhouse, but it evolves
in an ecosystem.
3. Being specialized is good, but being special is even
better.
4. Boundaries need defense. New frontiers need pioneers.
5. A vision is not an obsession: it is a synthesis to be
realized by action.
PICNIC Festival 2012 Luuk van Laake 15

16. Pilot Edition
• May 2012
• LED, 3D Printing, Nano technology
• 60 participants
• Hosting Partner: CCAA
• Business Partners: Philips, L&P Group
PICNIC Festival 2012 Luuk van Laake 16

17. Profiles
PICNIC Festival 2012 Luuk van Laake 17

18. Solar Fiber
PICNIC Festival 2012 Luuk van Laake 18

19. ArLEDto
PICNIC Festival 2012 Luuk van Laake 19

20. What’s next?
• October 2012 – Edition 2 – Utrecht
– 6 October: Augmented Reality
– 13 October: Internet of Things
– 20 October:Quantified Self
– 31 October: Finals
• Early 2013 – Amsterdam
PICNIC Festival 2012 Luuk van Laake 20

21. What’s next?
• We welcome :
– Participants
– Hosting partners
– Business partners
• Birmingham, Rome, Vilnius, Tallinn, Warsaw,
Berlin, Stockholm, Linz, Lisbon, Pilsen?
PICNIC Festival 2012 Luuk van Laake 21

22. Ideas Waiting to Happen
PICNIC Festival 2012 Luuk van Laake 22