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Graphic Design Portfolio Showcases Projects for Honestbee and Dim Sum More
- 1. GRAPHIC DESIGN PORTFOLIO 2017 - 2018 xinee
- 2. CONTENT 01 02 HONESTBEE TV COMMERCIAL DIM SUM MORE BRANDING Research Concept Reference Moodbard Storyboard 01 Storyboard 02 Sizzle Reel Final Artwork Concept Sketches Logo Typeface Stationery Set
- 3. Client honestbee Target Audience Business men /Young working adult Group Members GanYi Qing Lim Wah Nick Hiew Jackie honestbee is an online gro- cery and food delivery ser- vice. HONESTBEE VIDEO COMMERCIAL
- 4. Convenient Pickup and delivery at your doorstep What They Offer Personalised Concierge service when you need it Effortless Your chores settled - on one easy app Competitors Foodpanda Describe the advertisement - To show the quality of their service - deliver on time, warm food, neat looking delivery man - Friendly commercial, the setting of the advertisement is very inviting - Overall approach makes people feel cute, friendly and reliable Service Process How it works You order from your favourite grocery store through our mobile apps or website A concierge shopper hand picks the best product and packed nicely A delivery bee brings your groceries to your doorstep within 1 hour Primary target Business man and women, Young working adults Secondary target Housewives Age 25-35 years old Occupation Full time office worker Residential Remote area, Offices, residential areas Area City Target Audience USP - Unique Selling Point Handpicked by trained bees thoughtfully Customers could give special instruction Prompt Delivery Service for fresh groceries Provide personal shopper - giving customer advice and suggestion Psychographic Individuals who lives far away from grocery stores Individuals who is too busy to go for grocery Individuals who is inconvenient to move around - eg: injured, disables Individuals who doesn’t have time but wanted to have quality pleasure food Individuals who has a fast paced lifestyle Research At the first stage, we did re- search about honestbee’s service, unique selling point, target audience, competitors etc to get to know their cur- rent situation and conclude the best solution for their need.
- 5. Objective Evoke a friendly emotions tto audience increase reliable impression To show the dedication of picking groceries to customers To inform audience how convenient our service is easy to place order through mobile apps or web Why Stop Motion Textured papers are used to emphasize the beauty of senses: touch and sight Through the eyes of the artisans, we believe that we want to execute the dedications of Honestbee workers through craftmenship Vibrant Colour Oriented flat lay style of stop motion to engage customers the function of Honestbee Concept We decided to do a stop motion video based on our research. After that, we set up our objectives so that we can reach the target audi- ence and deliver correct and precise message to them.
- 6. Reference After that, we find some visual reference to get inspi- ration on our props for stop motion. It also helps us to explore new design style during research.
- 7. Moodboard We also do a moodboard to get a clearer idea on the video. It’s also to make sure we are progressing in a cor- rect wat.
- 8. Storyboard 01 The first storyboard shows how fresh is the fish is deliv- ered, how the customer can keep in touch with the shop- perbee for special request - slice the fish. Why is it rejected? Because the fish wasn’t ac- tually freshly caught since it was purchased from market
- 9. Storyboard 02 The second storyboard show the protagonist is busying with work, when the bee fly in, she think of hon- estbee, therefore she use the mobile app to order grocery service. After ordered, the shopperbee pick her grocery according to her request. Lastly the grocery delivered on time and the protagonist feels satisfied with the ser- vice.
- 10. Sizzle Reel After approved the story- board, we make a sizzle reel before we goes on video production to make sure the storyflow goes well, so we can avoid mistakes before the video production.
- 12. Client Dim Sum More Target Audience Teenagers /Young Adult Dim Sum More is a fashion and trendy chinese dim sum restaurant serving traditional handmade dim sum. DIM SUM MORE BRANDING
- 13. Sketches To reach the target audience which is younger generation, I develop the logo with trending elements which is line art combining with tradi- tional chinese word. There are a few attempts on the clouds and the word ‘Dim’ before I move on to digi- talize.
- 14. Logo After approval of sketches, I digitalize it and try different attempts on the color of mountains. Lastly, I chosen magenta instead of normal green mountain color be- cause the brand srtive to break through old school image, a bolder color is defi- nitely a best choice.
- 15. Typeface thefutureoftradition dimsummore bebas ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 .:,:'"(!?)+-*/= Sogoe UI ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 .:,:'"(!?)+-*/= After finalizing the logo, I move on to choosing the typeface for the brand name and slogan. For a modern brand, we would need a modern typeface, so I decid- ed to use bold san-serif typeface, because bold also stand for break through. Therefore, my final choice is Bebas and Sogoe UI for tidy business card.
- 16. Stationery Set thefutureoftradition dimsummore Lastly, after setted up every- thing, I started on stationery set, the requirement was to have a business card, enve- lope and letterhead. To make the overall look consistent, I develop the elements like sun, cloud and mountain from logo, and apply it to every stationery set. I also added some new elements like traditional chinese style border to decorate the busi- ness card.
- 17. Thank You!