Beautiful accounting software

Marketing your practice
Jonathan Allan, GM Marketing
Tarryn Brent, NZ Marketing Manager
Beautiful accounting software

What is
marketing?

Why is brand
important?

Six marketing plays
Play 1
Know your target market
Play 2
Match client needs
Play 3
The elevator pitch
Play 4
Don’t wait, act
Play 5
Make yourself heard
Play 6
Always add value

Know your
target market

Know your target market
Who they are
What they do
Where they are
Their needs

Business
management
nancials
Designers
Accounting
Copywriters
Architects
Agencies
Accounting
Financials
Photographers
Bring concepts
& ideas to life
Financials
Busines
managem
Financials

Match client needs
to your service

Creatives

The elevator
pitch

Photo: Crush & Lovely Creative Studio

Don’t wait for customers
to come to you

Website
Brochure
Newsletter
Campaigns
Event

Make yourself heard
through content

Website
Collateral
Email
SEO
SEM
Social media

Enable Business – enablebusiness.co.nz

SEO recommendations

Meet your SEO experts
Lucy Goodwin
Dave Anderson

GUIDE FOR PARTNERS
SEARCH ENGINE OPTIMISATION
GUIDE FOR PARTNERS
SEARCH ENGINE OPTIMISATION
Introduction
1
What is SEO and why is it important?
2
SEO suggestions for Xero Partners
4
Example co-branded page
8
Example optimised page
9
Resources
10
General SEO suggestions
11
Further reading on SEO
13
Appendix – Xero branding
14
Glossary
15
INTRODUCTION
This guide provides general advice on search engine optimisation (SEO).
After reading it, you’ll be familiar with basic SEO methods, which you
can use to optimise your website. The goal is to make it easier for search
engines – and customers – to find your site.
SEO
Guide for Partners
Before you jump in, it’s important to note that SEO is complex and there
is no guarantee of success. Your website ranking can be affected by
competitor’s efforts, algorithm updates, and other factors outside your
control. Luckily, the basics are fairly easy to understand and implementing
them can drastically improve your website.
If you don’t see results immediately, don’t worry! SEO is an ongoing
process – a marathon, not a sprint.
Guide contains:
• An explanation of what SEO is – how it works and why it’s an
important online marketing tool.
• Our suggestions for Xero partners – these are practical steps
you can take to ensure the Xero section/s of your website are
more likely to be found by search engines.
• General SEO guidance – you can use this as a starting
point to improve your whole website.
Beautiful accounting software
www.xero.com
• Further reading on SEO – extra information on some of the
tips discussed in this guide.
PAGE 1

Social Media
Photo:

Social Media
Photo:

Always add
value

Add-ons

Beautiful accounting software