9. Pricing Strategy of
Ultimate Bottom line Affordable Enjoyment of Life
Different pricing strategies for different countries
Market Penetration
Pricing Policy
Promotional Pricing
Policy
10. Pricing Strategy of
• Lower penetrating price for new sensitive
market
Objective :
Face the competitors
Raise brand awareness
Reposition itself as a premium brand after
successful penetration.
11. Pricing Strategy of
Promotional Pricing
• Offers promotional pricing frequently through:
Quantity discount
Cash discount
Objective:
Boost sales
Example: During Ramadan, Coca Cola reduces
its rates up to 5 Tk on 1.5 liter bottle.