One of the biggest annoyances customers face is constantly entering their information for every site they visit. And once it’s entered, they continually wonder if their information secure. The X.commerce identity strategy is to create a universal identity for every consumer – whether they shop on the web or from a mobile device – to make their shopping easier and more secure; provide widgets to enhance the shopping experience; and make developing and selling faster and more profitable. Come see our OpenID and OAuth services in action, and get a sneak peak of advanced features coming later this year.

3. • Visit x.com/identity to integrate

4. • Visit x.com/identity to integrate

5. • Free plug-in to help you increase sales
and cart size
• Community Edition Extension
• Automatic inventory categorization
• Does not impact your customization
• Go to Magento Connect to install

6. www.paypal-access.com

9. 23 % of customers abandoned carts when asked to register. (Forrester)
45 % left a site when they couldn’t remember their password. (Blue Inc)

13. 2.0

20. Discovery endpoint: identity.x.com

22. http://www.paypal-access.com

27. SHIP TO THIS ADDRESS

29. !

32. http://www.slideshare.net/jcleblanc/2011-innovate-
xcommerce-identity
Jonathan LeBlanc
Twitter: @jcleblanc
E-Mail: jleblanc@x.com