Skylads is an AdTech company providing technological solutions for Real-Time Bidding campaign management. We adapt and further improve the latest theories in Machine Learning and Applied Mathematics to develop the most powerful and easy-to-use products suite for media buyers. Our algorithms enable traders to manage and execute their entrusted campaigns with greater efficiency, while saving time and resources.

1. Real-time advertising systems for programmatic media buyers

2. for programmatic

3. THE VISION WE FOLLOW
SKYLADS VISION
Technology as co-pilot.
At Skylads, we understand media trading. We believe
in scientific-led innovation in digital advertising that
does not take away the “human touch” in media
trading.
Our technologies are designed and developed to
assist media traders and reinforce their buying
strategies.
Understanding
MediaTrading
Computer
Science
Expertise
Applied
Mathematics
Excellence

4. Reflectiveness
to changing
environment
Combinative
thought and
vision
Precision and
well informed
decision-
making
Key Attributes of MediaTraders

5. Media Traders will increasingly need:
Improved and broader access to customer behavior data, real-time
market data feeds and campaign activities reports.
Advanced analytical tools measuring campaign performances on
global and in-depth granular scale.
Time-saving and easily operated technological solutions for QA
campaign management at larger scale.

6. SKYLADS SOLUTIONS:
DATA MANAGEMENT
PLATFORM
SKOTT SOFTWARE SERVICES
Knowledge is business.
Connect all your existing data
of your customers behavior and
get better vision on your
opportunities.
Optimization is ROI.
Monitor, analyze and manage
at scale the performances of
your campaigns and achieve
better results.
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Learn how to integrate your
existing systems with Skylads
and make the most of your
data with tailored-made reports
on your campaigns.

7. Products

8. Key features of Skylads’ products:
1 2
3
4
BASED ON
MEDIA TRADING
AND
ADVERTISING
EXPERTISE.
DEVELOPED THROUGH
SCIENTIFIC APPROACH:
BIG DATA,
ARTEFICIAL INTELLIGENCE,
APPLIED MATHEMATICS. DESIGNED TO
SAVE TIME AND
RESOURCES FOR
TRADING DESKS.
APPLIED TO OPTIMIZE
CAMPAIGN
PERFORMANCE AND
INCREASE ROI.

9. Skylads Data Management Platform

10. Online and
mobile data
Data Analysis
Pattern recognition
CRM / Legacy
systems
Social
3rd party Data
Clients
segmentation,
actions &
engagement
Segmentation
Cross-channel
campaigns analysis
Dynamic creatives
Direct deals
Programmatic
buying
Cross-channel
optimization
Actionable
segmentation
Tag
Management
Cross-Device
Search
Understand your audience and use knowledge to
boost global ROAS.

11. Skylads Data Management Platform
converts Big Data into actionable insights:
1. Connect all siloed data from across multiple channels and
devices in a secure and privacy compliant way.
2. Analyze data and make cross-silos studies to get better
insights into the customers journeys and the paths to
conversion.
3. Make clusters of data and audience segments directly usable
in your operational media buying systems to drive better
ROAS.

12. SKOTT Gateway

13. 1st Party
Data
MediaMath
3rd Party
Data
Real-time
streams
DoubleClick
Data
Management
Platform
External
Systems
Legacy
Systems
Save time and resources by connecting to multiple platforms
and managing campaigns programmatically at large scale.
SKOTT GATEWAY

14. SKOTT Gateway is a
Programmatic Campaigns Implementation API:
1. Connect directly to multiple platforms, and get immediate
control over campaigns, strategies, concepts and creatives.
2. Set-up and programmatically manipulate campaign elements
across multiple systems in a simple time-saving manner.
3. Optimize buying strategies at complex level to enhance further
campaign performance.

15. SKOTT 360

16. SKOTT 360
SKOTT 360 is a decision-making dashboard
with trading oriented graphs and tools giving
actionable insights on campaigns to assist
traders react with quicker and better
decisions to the market’s flexible
environment.
.
Monitor, Analyze and Act on all your data and
activities.

17. Monitor all your activity in real-time
.
 360 performs monitoring of the market
and reporting at most granular level
on all campaign activities from the last
hour to the last 365 days.

18. Analyze your campaigns and
get ahead in an ever-changing market environment:
.
 360 gives media traders statistical
tools to help them analyze precisely
their campaigns activities and detect
patterns.

19. Take actions directly on the 360:
.
• Skott 360 allows you to analyze and
optimize your campaigns in one place.
With our trading tools such as the action
footer on this graph, you can seamlessly
make modifications on your campaigns,
directly from the dashboard.
Action footer

20. R. SKOTT I/O

21. R. SKOTT I/O is SKYLADS Artificial Intelligence
Engine.
Skott is our algorithm-based robot, which
when set into action,
delivers unmatched to manual optimization
results with ability to process massive amounts
of data and to react instantly to real-time market
dynamics.
R. SKOTT I/O
REINFORCEMENT
LEARNING
STATISTICS
CONTROL
THEORY
PREDICTIVE
ANALYSIS
DATA
MINING

22. 1. Manage campaigns at even larger scale with real-
time asset allocation between platforms, countries,
products, platforms, creatives.
2. Skott processes billions of potential targeting
combinations and learns from past decisions to
help campaigns achieve set goals.
R. SKOTT I/O is the most advanced robot
specifically designed for media traders:

23. R
3. Skott understands cross-channel correlation and
adapts to the market in real time.
R. SKOTT I/O is the most advanced robot
specifically designed for media traders:
4. Real-time fine-tuning of parameters - bid, frequency
cap, pacing type and amount.

24. You are in control.
Our technology is designed and dedicated
to assist media traders in their decision-making and
to boost-up performances, not to take over campaign
management control.
YOU CHOSE IF AND WHEN TO INITIATE R. SKOTT

25. Services

26. CONSULTANCY
We help you identify and understand how
you can make the most of SKYLADS
products. With offices in 3 major cities,
London, Paris and Dublin, we stay current
with industry trends and provide you with
expert insights and recommendations.

27. CONSULTANCY
We don’t want you to throw away the past
and never look back. Our experts will work
alongside with you and help you integrate
SKYLADs products into your already
existing systems.
INTEGRATION

28. BESPOKE
DEVELOPMENT
We develop custom-developed tools,
tailored to your specific needs and
interests, to reinforce the management
and execution of your digital advertising
campaigns.

29. CONSULTANCY
At SKYLADS, we focus equally on
improving your technology and your
team’s skills. We provide dedicated training
services to help you get expert knowledge
on how to operate and manage our
products.
TRAINING

30. GOVERNANCE

31. Skylads takes the security and confidentiality of its
clients’ data very seriously.

32. 1. SECURITY:
Dedicated Rackspace server and database for you.
SSL certificate on all connections to the database.
2. CONFIDENTIALITY:
Law: biding software agreement  you own the data.
Isolation of data: your data is not used for other clients.
3. PRIVACY:
All data used by our products is anonymous.

33. GIVING YOU ADVANTAGE ABOVE
ALL OTHERS.
Xavier Litt
Chief Marketing Officer
xavier@skylads.com
SKYLADS LIMITED
7-8 Wilton Terrace,
Dublin 2, Ireland