This social media strategy document provides an overview of social media objectives and plans for an account called X Bar Diaries. The strategy outlines current follower counts and engagement across Twitter and Facebook. Key objectives include increasing the social media presence across more platforms, scheduling regular posts, and engaging with followers in a fun and knowledgeable voice. The document also outlines responsibilities, policies, and plans for measuring results over a three month period.

1. X BAR DIARIES
SOCIAL MEDIA STRATEGY
A BRAND CALLED ME – UNIVERSITY OF FLORIDA

2. TABLE OF CONTENTS • EXECUTIVE SUMMARY
• SOCIAL MEDIAAUDIT
• SOCIAL MEDIA OBJECTIVES
• ONLINE BRAND PERSONAAND
VOICE
• STRATEGIES AND TOOLS
• TIMING AND KEY DATES
• SOCIAL MEDIA ROLES AND
RESPONSIBILITIES
• SOCIAL MEDIA POLICY
• CRITICAL RESPONSE PLAN
• MEASUREMENTAND REPORTING
RESULTS

3. EXECUTIVE SUMMARY • OUR FOCUS ON SOCIAL MEDIA
PRIORITIES WILL BE TO REACH OUT
TO OUR AUDIENCE AND ADAPT
NEW FOLLOWERS INTERESTED IN
MY LIFE STORY OF BARTENDING.
THIS AND DOES NOT LIMIT TO ANY
EXPERIENCES I HAVE HAD, I WILL BE
HONEST OF EVERYTHING. NO
NAMES WILL BE MENTIONED FOR
OTHER PRIVACY.

4. SOCIAL MEDIA AUDIT • TWITTER: @XBARDIARIES
• FOLLOWER COUNT: 92
• TWEETS: 13
• NO SCHEDULE FORTWEETS AS
OF NOW.
• FACEBOOK:
HTTPS://WWW.FACEBOOK.COM/XB
ARDIARIES/
• LIKES: 41
• POSTS REACHEDTHIS WEEK: 24
• NO SCHEDULE FOR POSTS AS OF
NOW.

5. SOCIAL MEDIA OBJECTIVES • TO HAVE A SCHEDULED SOCIAL
MEDIA POST SET UP.
• WHAT CONTENTTO POST.
• KEEPALL SOCIAL MEDIA
PLATFORMS CONSISTENTWITHIN
THE PEAKS OF OUR AUDIENCE.
• RESPOND TO OUR AUDIENCE FAST,
WITHIN THE HOUR.
• HAVE LIVE FEEDS FOR Q AND A’S.
• INCREASED SOCIAL MEDIA
PLATFORMS: INSTAGRAM,
YOUTUBE, GOOGLE+.

6. ONLINE BRAND
PERSONA ANDVOICE • ADJECTIVES THAT DESCRIBE ME
• HIPSTERS
• BARS
• SPEAKEASYS
• MAJOR CITIES
• FUN
• WHEN INTERACTING WITH
FOLLOWERS
• UPBEAT
• MAKE THEM FEEL AS YOUR BEST
FRIEND
• KNOWLEDGABLE

7. STRATEGIES ANDTOOLS • PAID
• EVERY THURSDAY BOOST POPULAR
POSTS FOR PEAK DAYS AT BARS
• TOOLS:
• APPROVED
• HOOTSUITE
• KLOUT
• BUFFER
• SUBSCRIPTIONS/LICENSES:
• ADOBE CC SUITE

8. TIMING AND KEY DATES • BIG BAR DAYS:
• MONDAYS,WEDNESDAYS,
THURSDAYS, FRIDAY, SATURDAY,
SUNDAY FUN DAY
• HOLIDAYS:
• ST. PATTY'S DAY, CINCO DE MAYO,
NEW YEARS, DAY BEFORE
THANKSGIVING.
• REPORTING:
• WEEKLY REPORTS WILL BE DONE

9. SOCIAL MEDIA ROLES
AND RESPONSIBILITIES
• AUTHOR: HAS DUTIES OF ALL
ROLES AND RESPONSIBILITIES.
• WHEN NEW HIRES ARE BROUGHT
ON, RESPONSIBILITIES WILL BE
DELEGATED THEN.

10. SOCIAL MEDIA POLICY
• BE RESPECTFUL
• USE PROPER GRAMMAR
• BACK UP INFORMATION WITH
SOURCES IF NEEDED.
• BE THE FACE OF THE BOOK OR SITE!
• NO SLANG ATALL. NOT BRO OR
PAPI ETC.

11. CRITICAL RESPONSE PLAN • IF PROBLEM OCCURS, DOCUMENT
IT AND BLOCK FOLLOWERS IF
NECESSARY.
• ANY SPAM REPORT TO SOCIAL
MEDIA PLATFORMS

12. MEASUREMENT AND
REPORTING RESULTS • WEBSITE TRAFFIC SOURCES
ASSESSMENT
• FOLLOW THROUGH AFTER THREE
MONTHS
• SOCIAL NETWORK DATE
• N/A

13. X BAR DIARIES
THANK YOU TO MY FOLLOWERS
A BRAND CALLED ME – UNIVERSITY OF FLORIDA
@XBARDIARIES