Promenadeenbretagne

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UNE PETITE PROMENADE EN BRETAGNE METTEZ LE SON ET LAISSEZ-VOUS PROMENER…

MISS PAIMPOL

MISS BREST

MISS VANNES

MISS LORIENT

MISS QUIMPER

MISS RENNES

MISS ROSPORDEN

MISS GUINGAMP

MISS SAINT BRIEUC

MISS BRETAGNE TOUTE MOUILL É E

TOUS LES SEINS BRETONS VOUS REMERCIENT DE CETTE VISITE GABY GABY lasemainedegaby .canalblog.com

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**RE-POST from Ogilvy&Mather slideshare account.** User-generated content is (still) a popular tactic. But it is often not the right one. Many consumers don't have the passion or time to truly participate with, and create content, for most brand. Of course, there are exceptions: if you are marketing for the Apple and Coca-Cola's of the world; or if you have a campaign informed by an accurate consumer insight and supported by brilliant execution. David Yankelewitz, Group Creative Director at Ogilvy, and I created a guide to the pros and cons of user-generated content (UGC), including a recommendation on how to do it effectively (should you dare to proceed!).

User-generated content: do you really need it?

User-generated content: do you really need it?

User-generated content: do you really need it?

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Promenadeenbretagne

1. UNE PETITE PROMENADE EN BRETAGNE METTEZ LE SON ET LAISSEZ-VOUS PROMENER…

2.

3.

4. MISS PAIMPOL

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7.

9.

10.

11.

12. MISS VANNES

13.

14.

15.

16. MISS LORIENT

17.

18.

19.

20. MISS QUIMPER

21.

22.

23.

24. MISS RENNES

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27.

28. MISS ROSPORDEN

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31.

32. MISS GUINGAMP

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35.

36. MISS SAINT BRIEUC

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40. MISS BRETAGNE TOUTE MOUILL É E

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44. TOUS LES SEINS BRETONS VOUS REMERCIENT DE CETTE VISITE GABY GABY lasemainedegaby .canalblog.com