At XPotential, we are passionate about helping clients get the deepest level of insight possible so they can deliver outstanding communications to target audiences. It is a challenge how this can be done reliably and efficiently. Now we have finally discovered a way! Take a look at this new and exciting approach on deep consumer insights!

1. You Don’t
Know Me

2. So I am the person
you want to talk to

3. You might know…
my age

4. where I live

5. what I buy

6. what I say
about brands,
products,
services…

7. But what you see on the
outside is not who I am
inside

8. So really,
you don’t know me

9. Do you know how I
relate to other
people?

10. Do you know where I find
meaning in my life?

11. Do you know how I
cope when things
go wrong?

12. Do you know what
motivates me?

13. Do you know
whether I prefer to
think or to do?

14. Do you know how I
see myself and
how I want others
to see me?

15. Only people who really know
me could answer these questions

16. But you couldn’t

17. If you don’t know me,
how can you know how to talk
to me?

18. If you really
want to know
me…
…ask
Clara