Welcome to the world’s largest celebration of International Chefs Day! 100,000 Children, 10,000 Chefs, 1 Country. We're ready! This October 20, India’s chefs will celebrate the day in two good ways: with their kitchen teams & by feeding their local community. Support every chef be a #chef4good

1. 100,000 CHILDREN
10,000 CHEFS
1 COUNTRY
Welcome to the world’s largest
celebration of International Chefs Day!
This October 20, India’s chefs will
celebrate the day in two good ways:
with their kitchen teams & by feeding
their local community.
Support every chef be a #chef4good
WE’RE READY
FEBRUARY 15, 2019

2. because every chef matters

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2015 2016 2018 2019
Participation Awareness Meals
CHEF AWARENESS &
PARTICIPATION
Since 2016, when International Chefs Day (India)
was re-purposed, awareness levels of the ‘day’ and
the goals have increased rapidly.
The 2019 campaign builds on this foundation. It
focusses on a chef’s participation with the two
simple ‘good’ goals: celebrate with the kitchen team
& feed less fortunate children in the community.
Rapid increase YoY
,000

4. FULL YEAR CAMPAIGN
For India, Int’l Chefs Day is a 365-day campaign to raise awareness, organise national participation & reward top achievers.
Your support is therefore uniquely positioned for maximum engagement & value starting April 01, 2019.
12
months
15+
tradeshows
250+
institutes
650+
exec chefs

5. CAMPAIGN TIME-TABLE
The year-long campaign is segmented into four distinct phases.
4th
Phase
3rd
Phase
2nd
Phase
1st
Phase
AWARENESS
April-July
• Social media (Star chefs)
• Press conference (Trade)
• Posters to 5000 properties
• Relaunch of Chefs Day portal
• Stall/activities at tradeshows
LEAD GENERATION
August-September
• Social advertising (Public)
• Poster distribution (15,000)
• Finalisation of events
• Interaction (Chef & sponsors)
• Stall/activities at tradeshows
ON-GROUND
October
• Radio & digital promotions
• Social media (Local events)
• Social media (Global chefs)
• Posters to 8000 properties
• Final BOQ for sponsors
• Stall/activities at tradeshows
• Advertising in trade titles
REWARDS & REPORTS
November-March
• Social media (Follow-ups)
• Tracking of events
• Rewards for top achievers
• Chef meet-up parties
• Follow-up with sponsors
• Report to sponsors
• Chefs Day 2020 preparation

6. 90 executive & celebrity chefs are
ambassadors for Chefs Day 2019. Each will
personally feed 200 children & lead
collective activities in their regions.
In at least 10 locations, legendary chefs will
lead other chefs to prepare & donate 1000
meals in a public setting.
Star Chefs
Cook-Ups
30,000 free pastries will be distributed by
pastry chefs in at least 150 high street
locations on Chefs Day (Oct 20) as part of
the public engagement.
On November 11, one get-together in each
mega hub for all chefs to interact and
celebrate with their peers and industry.
Bake-Ups
Meet-Ups
MEGA ACTIVITIES
Chefs will work together for larger & highly public collective activities.

7. MEGA ACTIVITY HUBS
These metros & Tier 1 cities will have the largest Chefs Day
activities & collective events.
• New Delhi
• Gurugram
• Mumbai
• Bengaluru
• Chennai
• Kochi
• Kolkata
• Ahmedabad
• Pune
• Indore
• Nagpur
• Hyderabad
• Puducherry
• Panaji
• Amritsar
• Chandigarh
• Bhopal
• Surat
• Vadodara
• Bhubaneshwar
• Jaipur
• Jodhpur
Referencemap.Nottoscale.

8. OUR GOALS
The goals for Int’l Chefs Day 2019 are in line with the scale of the challenges & needs ahead.
Int’l Chefs Day (India) 2019 is the most innovative community programme for hospitality ever.
We are counting on those that benefit from selling to chefs to help them celebrate their day with the team & community by
supporting this programme.
WE GUARANTEE YOUR SUPPORT WILL EARN YOU EXCELLENT VALUE IN LOYALTY & REVENUE.
o Food Bank: INR 60 lakh
o Fund Bank: INR 60 lakh
o Scholarship Fund: INR 20 Lakh
VIRTUAL BANK
10,000 chefs, cooks & students 100,000 meals & snacks served
MEALS SERVEDCELEBRATING CHEFS

9. THE VIRTUAL BANK
The most unique aspect of the programme, this is to keep
resources on stand-by to support the chefs’ community
activities. It will be called upon only if needed.
A brand keeps a limited amount of food & funds on stand-by.
Those chefs that may need support in their community
activities will reach out to the brands supporting Chefs Day
(India). The brand, at its discretion, may then support them
directly with food or funds from its allocated reserves.
The brand retains those reserves that are unconsumed.
Food & funds for those who need it, only if needed
BALANCE FUNDS WILL BE REDIRECTED TO THE SCHOLARSHIP FUND.

10. SCHOLARSHIP FUND
Its likely that a percentage of a brand’s allocated
reserve funds will be un-utilised after October 20.
At each brand’s discretion, this will be re-directed to
the Scholarship Fund which has two ‘good’ goals:
sponsor the education of deserving student chefs &
train professional chefs to compete internationally.
To help student & professional chefs

11. SNAPSHOT
2018

12. TRADESHOWS
• India Int’l Hospitality Expo, NOIDA
• India Hospitality Expo, Goa
• FHW Expo, Bengaluru
• Restaurant & Catering Show, Mumbai
FOUR TRADESHOWS

13. • 8,000 flyers (A4)
• 15 lakh radio listeners (Celeb chefs intv.)
• 3,000 WhatsApp messages
• 12,000 SMS (Auto-reply & broadcast)
PROMOTIONS

14. SOCIAL MEDIA
FACEBOOK
• Posts include single, albums & videos
• High frequency posts
• 125,000+ reached & engaged
intlchefdayindia
INSTAGRAM
• Posts include single, carousel & boomerang
• Medium frequency posts
• 3,000+ reached & engaged
intlchefdayindia

15. HELLO 2019, WE’RE READY
COME JOIN US
FOR CHEFS, BY CHEFS, FOR THE COMMUNITY
+91 82916 77716
assist@intlchefday.in
www.intlchefday.in
P.O BOX 11925, MUMBAI 400 053
FEBRUARY 15, 2019