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Top 10 Consideration when
Selecting a CRM
Growing Sales with the Right CRM Tools
- By Agility Technology
http://agilitytech.com.sg
Agenda
• Ten Things you need to know to select a CRM
• Demo
•Q & A
10 Things you need to know
when selecting a CRM
1. Types of CRM Platform
On Premise CRM Cloud Based CRM
• An on-premise CRM is exactly what
it sounds like: It’s a CRM system
housed at the place of business that
uses it.
• This can mean the CRM is kept in a
dedicated server room, or even in a
closet. Generally, an on-premise
solution requires the business to buy
either a server or a computer that
can act as a server. Once this takes
place, the CRM software can be
installed on that server, usually by an
inhouse IT department.
• A cloud- based CRM system is
managed digitally via the
Internet by an offsite team of experts.
• This solution is also referred to as
software as a service (SaaS),
because it does not require a
software installation or an IT
department for management
purposes. Instead, you simply log in
online and begin using it.
• Cloud-based CRM is accessible
anytime by anyone approved within
the business to use it — even
on mobile devices
2. Pros and Cons
On Premise CRM Cloud Based CRM
On -Premise Pros
• In-house IT teams have greater control
over equipment, security, and data.
• It may be all smaller businesses need for
the time being.
On -Premise Cons
• Outages can cause major delays in using
the system.
• If using as a customer service touchpoint,
outages can be especially damaging.
• Can mean extra expense if IT expertise
must be hired for setup and maintenance.
• Difficult to scale and upgrades can be
costly.
Cloud-Based Pros
• Accessible 24/7 by anyone approved within
the organization.
• Accessible on the road via mobile devices
• Minimum investment needed.
• Do not require server maintenance and
upgrades are often automatic.
• Scalable and secure to keep up with
business growth
.
Cloud-Based Cons
• Cloud based systems rely on your Internet
connection. If your Internet service goes
down you may experience downtime
3. Your Team need to use it
3. Your Team need to use it
** Adoption = Success
4. Know what features you need
4. Know what features you need
5. Examine How it helps grow your business
6. Do you need Mobile ?
7. Consider your hardware
7. No longer just about your company hardware
Employees bring their own devices
8. You don’t work in a vacuum
9. Measuring your performance
10. Will it grow with you
Gartners placed Salesforce as Leaders
- For the 8th Consecutive Years
What does it mean to the customers
Fast Easy Open Flexible Trusted
No Hardware
No Software
Automatic Upgrades
Scalable
Any Device
Data Portability
Transparency
Real-time Status
App Marketplace
Extensible
1. Visionary
• Advanced Thinking
• Best Practices from Others
2. Ability to Execute
• High Success Rate
• Flexibility to Adapt and Grow
Proven Market and Product Leader
Market Leadership Customer SuccessProduct Leadership
100,000+ Companies
Across Every Market
Magic Quadrant Leader
Groundswell Award
#1 SFA Market Share
Highest ROI Technology of the Year
Winner – Sales Force Automation 2012
Winner – Enterprise Suite CRM 2012
Innovative Company
Grow Your Business Along Every Major Metric
Average Percentage Improvements Reported by Customers
Lead
Conversion
+38%
Sales
Productivity
+36%
Forecast
Accuracy
+45%
Win
Rate
+26%
Source: Salesforce.com Customer Relationship Survey conducted March 2013, by an independent third-party,
Confirmit Inc., on 5,200+ customers randomly selected. Response sizes per question vary.
+28%
Sales
Top 10 considerations when selecting a CRM - http://agilitytech.com.sg

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Top 10 considerations when selecting a CRM - http://agilitytech.com.sg

  • 1. Top 10 Consideration when Selecting a CRM Growing Sales with the Right CRM Tools - By Agility Technology http://agilitytech.com.sg
  • 2. Agenda • Ten Things you need to know to select a CRM • Demo •Q & A
  • 3. 10 Things you need to know when selecting a CRM
  • 4. 1. Types of CRM Platform On Premise CRM Cloud Based CRM • An on-premise CRM is exactly what it sounds like: It’s a CRM system housed at the place of business that uses it. • This can mean the CRM is kept in a dedicated server room, or even in a closet. Generally, an on-premise solution requires the business to buy either a server or a computer that can act as a server. Once this takes place, the CRM software can be installed on that server, usually by an inhouse IT department. • A cloud- based CRM system is managed digitally via the Internet by an offsite team of experts. • This solution is also referred to as software as a service (SaaS), because it does not require a software installation or an IT department for management purposes. Instead, you simply log in online and begin using it. • Cloud-based CRM is accessible anytime by anyone approved within the business to use it — even on mobile devices
  • 5. 2. Pros and Cons On Premise CRM Cloud Based CRM On -Premise Pros • In-house IT teams have greater control over equipment, security, and data. • It may be all smaller businesses need for the time being. On -Premise Cons • Outages can cause major delays in using the system. • If using as a customer service touchpoint, outages can be especially damaging. • Can mean extra expense if IT expertise must be hired for setup and maintenance. • Difficult to scale and upgrades can be costly. Cloud-Based Pros • Accessible 24/7 by anyone approved within the organization. • Accessible on the road via mobile devices • Minimum investment needed. • Do not require server maintenance and upgrades are often automatic. • Scalable and secure to keep up with business growth . Cloud-Based Cons • Cloud based systems rely on your Internet connection. If your Internet service goes down you may experience downtime
  • 6. 3. Your Team need to use it
  • 7. 3. Your Team need to use it ** Adoption = Success
  • 8. 4. Know what features you need
  • 9. 4. Know what features you need
  • 10. 5. Examine How it helps grow your business
  • 11. 6. Do you need Mobile ?
  • 12. 7. Consider your hardware
  • 13. 7. No longer just about your company hardware Employees bring their own devices
  • 14. 8. You don’t work in a vacuum
  • 15. 9. Measuring your performance
  • 16. 10. Will it grow with you
  • 17. Gartners placed Salesforce as Leaders - For the 8th Consecutive Years
  • 18. What does it mean to the customers Fast Easy Open Flexible Trusted No Hardware No Software Automatic Upgrades Scalable Any Device Data Portability Transparency Real-time Status App Marketplace Extensible 1. Visionary • Advanced Thinking • Best Practices from Others 2. Ability to Execute • High Success Rate • Flexibility to Adapt and Grow
  • 19. Proven Market and Product Leader Market Leadership Customer SuccessProduct Leadership 100,000+ Companies Across Every Market Magic Quadrant Leader Groundswell Award #1 SFA Market Share Highest ROI Technology of the Year Winner – Sales Force Automation 2012 Winner – Enterprise Suite CRM 2012 Innovative Company
  • 20. Grow Your Business Along Every Major Metric Average Percentage Improvements Reported by Customers Lead Conversion +38% Sales Productivity +36% Forecast Accuracy +45% Win Rate +26% Source: Salesforce.com Customer Relationship Survey conducted March 2013, by an independent third-party, Confirmit Inc., on 5,200+ customers randomly selected. Response sizes per question vary. +28% Sales

Hinweis der Redaktion

  1. We love our industry. We love our industry because it's constantly changing, it's constantly evolving. And look at this. [Click]
  2. We love our industry. We love our industry because it's constantly changing, it's constantly evolving. And look at this. [Click]
  3. Can I have a show of hands who is already using CRM in your organization ? Let me try the next question, who’s not using CRM currently ? Who will not raise your hand no matter what?
  4. http://etpmarketing.com/store.html
  5. http://etpmarketing.com/store.html This
  6. http://www.zdnet.com/blog/btl/salesforce-com-upgrades-chatter-plots-html5-app/56350
  7. http://www.zdnet.com/blog/btl/salesforce-com-upgrades-chatter-plots-html5-app/56350
  8. BYOD, or Bring Your Own Device, refers to the popular growing policy of permitting employees to bring personally owned mobile devices (laptops, tablets, and smart phones) to their workplace, and to use those devices to access privileged company information and applications. •Look for a CRM that offers the same features you use on the desktop version on phones and tablets running iOS, Androidor Windows.
  9. https://appexchange.salesforce.com/
  10. Enterprise cloud computing is fast, easy, open, flexible, and trusted for every sized business. Let me explain how… Fast: the cloud doesn’t require you to install or configure any hardware or software. Easy: the cloud allows easy upgrades and has a pay as you go subscription model. Open: the cloud means that all of your applications are immediately accessible on any device, and your logic is portable. Flexible: the cloud includes a app marketplace that allows you to extend your applications using third party applications that you can add on to your deployments to make them even more effective Everyone: the cloud scales with your business, making it affordable for the smallest of businesses, but also for the largest enterprises.
  11. The Sales Cloud is the proven market and product leader. We’ve received recognition from analyst groups like IDC, Gartner, and Forrester, as well as awards from various publications and organizations that rate these sales automation applications. Most importantly though, we’ve helped over 100,000 customers across every industry and vertical achieve success with the Sales Cloud.
  12. The Sales Cloud is helping companies grow their businesses across every major metric. Our customers have seen, on average, a 26% increase in close rate, 38% increase in lead conversion… And of course all of these metrics lead to the most important metric, which is an increase in sales. About Confirmit: About the Metrics: • Business executives/sponsors/system administrators involved in the CRM purchase decision were asked about percentage improvements the Salesforce service had helped them to achieve. The metrics are the average percent improvement reported. More About the Survey: • In March 2013, Salesforce.com conducted its biannual, worldwide, on-line Customer Relationship Survey hosted by independent third-party Confirmit Inc. • The relationship survey assesses various aspects of the relationship between salesforce.com and its customers, including customer loyalty, customer satisfaction, and return on investment achieved. • A total of 5,288 responses to the survey were received from English, French, German, English UK and Japanese-speaking customers worldwide. • A sample of this size is considered accurate at the 95 percent confidence level, +/- 1.35% margin of error. Response sizes per question vary. • The respondents were randomly selected and represented organizations of all sizes and from a diverse set of 23 industries. Confirmit helps businesses operationalize feedback to drive change throughout their organizations using the world’s most secure, reliable and scalable solutions for Voice of the Customer, Employee Engagement and Market Research programs.