Highlights of presentation on "Set Yourself Free - Freelancing in the New Paradigm" by freelance writer/editor/proofreader Ruth E. Thaler-Carter (www.writerruth.com) at 2014 Spectrum conference of STC-Rochester. #spectrum14, #stcorg, and #techcomm

1. Set Yourself Free -
Freelancing in the
New Paradigm
Ruth E. Thaler-
Carter
Rochester Chapter

2. Ruth E. Thaler-Carter
“I can write about anything!”®
www.writerruth.com
@WriterRuth
Rochester Chapter

3. • Challenges •
Online environment
Bid-for-work sites
Competition
What’s/Who’s an editor
Outsourcing
Rochester Chapter

4. • Responding •
Accept change
Use the web – LinkedIn,
Twitter, Facebook, own website
STC presence
Blogs
Samples
Tests
Testimonials
Rochester Chapter

5. • Responding, cont’d.•
Business cards
Networking/Associations
E-newsletters
Self-publishing
Diversification
Working together
Market, market, market!
Rochester Chapter

6. • What to learn•
Social media
SEO
HTML
Self-publishing
InDesign/InCopy?
Google Docs
Constant Contact/Wild Apricot
WordPress
Rochester Chapter

7. •Define •
Your service offerings
Fees (can be flexible)
Contracts/Project scope
Rochester Chapter

8. • Resources •
√ STC “Freelance Basics” blog, by Ruth E. Thaler-Carter,
http://notebook.stc.org/freelancing-basics
√ “Get Paid to Write! Getting Started as a Freelance Writer,”
by Ruth E. Thaler-Carter;Ruth@writerruth.com
√ “Freelancing 101: Launching Your Editorial Business,”
by Ruth E. Thaler-Carter; http://www.the-efa.org/res/booklets.php
√ Editorial Freelancers Association, www.the-efa.org
√ An American Editor blog by Rich Adin; http://americaneditor.wordpress.com/
√ annual “Be a Better Freelancer” conference, www.communication-central.com
√ The Business of Editing:Effective and Efficient Ways to Think, Work, and
Prosper, by Rich Adin; http://www.amazon.com/The-Business-Editing-Richard-
Adin/dp/1434103692
Rochester Chapter