Worldcom Confidence Index 2019 Italy Report

Summary and Comparisons
with the Global Results
The Worldcom
Confidence
Index
2019 Italy Report
THIS DOCUMENT SHOULD BE READ AS A
COMPANION DOCUMENT TO THE GLOBAL STUDY
REPORT. IT DRAWS OUT DIFFERENCES TO THE
GLOBAL RESULTS AND HIGHLIGHTS KEY TRENDS
FROM THE ITALIAN PERSPECTIVE.

Index
Part 1
Italian Confidence Index 2019 3
Italian topic engagement – 2019 5
Italian confidence levels drop 10 per cent
since 2018 9
Influencers climb to #1 audience for leaders’attention
and employees’share of attention almost doubles 10
Employee-related topics dominate leaders’agenda 11
Italy has the highest CI score for corporate image
and brand reputation 18
The media matters but Italian leaders are very
concerned about its impact 19
Italy has the highest score for satisfying customers 20
Italian leaders have the highest confidence scores
for 4 out of the 18 topics 21
Millennials most confident generation 25
Female leaders less confident than male leaders 26
Italy has the third lowest CI score in Europe 27
Part 2
The anatomy of confidence
and concern in Italy 22
Italian CEOs are eight per cent more
confident than CMOs 23
CEOs more confident than CMOs for all of their
top five topics 24

PART1
Italian Confidence
Index 2019
-10%Italian confidence
is down 10 per cent
since 2018
+171%Influencers grow their share
of attention and leap to #1
audience but leaders have zero
confidence in reaching them
+95%Employees grow their
share by 95% but remain
#3 audience

Italian confidence levels drop10 per cent
since 2018
#1
Italy has the highest CI score for corporate
image and brand reputation
#4
The media matters but Italian leaders
are very concerned about its impact
#5
Italy has the highest score for
satisfying customers
#6
Italian leaders have the highest confidence
scores for 4 out of the 18 topics
#7
Influencers climb to #1 audience for
leaders’attention and employees’share
of attention almost doubles#2
Employee-related topics dominate
leaders’agenda
• Upskilling and reskilling the most discussed topic
• Employee-related topics take five out of top six topics
• The global CI score for employees is 75% higher than
the Italian score
#3
Italian Confidence 7 2019
THE WORLDCOM CONFIDENCE INDEX 2019 | ITALY REPORT
4

Italian topic engagement – 2019
In the 2019 report we have identified the topics with the highest levels of engagement across 891 leaders from Italy. We’ve focused on the top 18. Chart 1 shows
which topics were discussed most by leaders across the region. The most frequently discussed topic was upskilling and reskilling with a 14.18 per cent share.
CHART 1
0% 2% 4% 6% 8% 10% 12% 14% 16%
Impact on business of the way political leaders communicate on social media
Global warming and extreme weather events
Global instability and the threat of war
Family mentorship influences success
Customer satisfaction
Good leaders influence success
Financial /economic influences on success
Corporate image and brand reputation
Data privacy and protection
Competition influences success
Attracting talent
Cybercrime
Employee engagement to improve productivity
Employment benefits influence on success
Retaining talent
Economic migration
Impact and role of media
Upskilling and reskilling 14.18%
14.00%
9.45%
9.09%
8.00%
7.82%
6.91%
4.91%
4.00%
3.27%
3.27%
3.27%
2.91%
2.91%
2.73%
1.09%
1.09%
1.09%
Italian Leaders’engagement level for topics
5

0 5 10 15 20 25 30 35
Global CI average
Cybercrime
Economic migration
Impact on business of the way political leaders communicate on social media
Data privacy and protection
Global instability and the threat of war
Global warming and extreme weather events
Good leaders influence success
Upskilling and reskilling
Attracting talent
Retaining talent
Customer satisfaction 30.22
25.03
24.17
23.99
23.96
23.18
22.81
22.65
22.15
21.83
21.74
21.40
21.40
20.77
20.65
20.18
19.92
15.85
19.92
2019 Italian Confidence Index by topics
CHART 2
Confidence by topic
Each of these topics has a Confidence Index (CI) score which identifies the average level of confidence or concern in that topic across the entire sample of topics
and demographics. Chart 2 ranks these topics by the level of confidence the leaders have in the topic. The scores below the Global CI average indicate levels of
concern. Unlike their global counterparts, whose top confidence lies in data privacy and protection, Italian leaders are most confident in their ability to satisfy
customers (#2 globally) with a score of 30.22. This is 28 per cent higher than the global value for this topic. The confidence about the impact and role of media
is the only topic that scores below average, 16 per cent below the global value for this topic (which is also the most concerning topic globally).
6

Leaders’engagement level for audiences - Italy vs Global
CHART 3
0% 5% 10% 15% 20% 25% 30% 35%
Suppliers need the most attention
Government and legislators need the most attention
Shareholders need the most attention
Employees need the most attention
Customers need the most attention
Influencers need the most attention
26.35%
23.35%
18.72%
13.59%
13.90%
4.09%
30.38%
24.46%
18.68%
12.77%
10.35%
3.36%
ITALY GLOBAL
Leaders Engagement Level for Audiences
In addition to the 18 topics, we have identified
the six audiences demanding the most
attention from leaders. For each audience we
have identified the level of leader engagement
and provided a CI score.
Chart 3 ranks the audiences, with influencers
getting the most attention and suppliers
the least.
7

0 5 10 15 20 25
Global CI average
19.21
18.34
19.88
17.75
19.71
17.91
22.86
22.03
19.92
17.44
10.16
6.25
0.00
ITALY GLOBAL
2019 Worldcom Confidence Index by audiences - Italy v Global
CHART 4
Confidence or Concern by Audience
Chart 4 ranks these audiences by the level of confidence or concern Italian leaders have in handling the audience. The scores below the Global CI average
indicate levels of concern. Four of the audiences have a below global CI average score. Although influencers is the #1 audience, leaders are least confident/most
concerned about this audience, with a CI score of 0. There are also very low CI scores for customers, shareholders and employees. Suppliers and government
and legislators score above the global values for these audiences and are above average.
8

Italian confidence levels drop 10 per cent since 2018
0 5 10 15 20 25 30 35 40
Mexico
United States of America
Brazil
Portugal
South Africa
Russia
Italy
Global CI average
France
Canada
Australia
Germany
China
United Kingdom
India
Japan 20.35
20.21
20.21
20.21
20.21
20.21
20.21
20.06
19.92
19.71
19.38
19.36
19.26
19.00
17.56
14.44
11.67
25.89
22.44
19.11
23.61
25.31
21.94
35.94
CONFIDENCE 2018 CONFIDENCE 2019 CONFIDENCE 2018 CONFIDENCE 2019
Confidence Index by Country
CHART 5
The CI score in Italy is slightly below the Global
CI average score of 19.92. It has fallen 10 per
cent since 2018. Italy has the seventh lowest
score of all countries featured in the report.
Among other European countries, three score
above average – the UK and Germany (both
with 20.21), and France (20.06) and three score
below the global average score – Portugal
with a score of 19.26, Russia with a score of
19.38 and Italy with a score of 19.72.
9

CHART 6
Changes in attention to audiences
-100% -50% 0% 50% 100% 150% 200%
30%
24%
19%
13%
10%
3%
+171%
-45%
+95%
-7%
0%
-72%
% CHANGE ITALY 2019
Influencers climb to #1 audience for leaders’attention and employees’share
of attention almost doubles
Influencers, an audience in decline last year,
leapt to first place in 2019 – growing its share of
attention by a massive 171 per cent. Customers
slipped to #2 and saw their share of attention
decline by 45 per cent. Employees are at #3 and
nearly doubled the share of attention (up 95 per
cent year over year).
Although influencers are getting the most
attention,theyhavethelowestaudienceCIscore
at zero (see Chart #4). This shows that leaders are
very concerned about communicating with this
audience.
10

Employee-related topics dominate leaders’agenda
• Upskilling and reskilling the most discussed topic
• Employee-related topics take five out of top six topics
• The global CI score for employees is 75% higher than the Italian score
CHART 7
Employee-related topics dominate leader discussionsTwo employee related topics are discussed more in Italy
than they are globally – economic migration and employee
engagement to improve productivity.
Leadershavedevelopedathree-prongedstrategytoattract
and retain the best talent:
• Invest in upskilling and reskilling current employees –
the #1 topic
• Invest in employee benefits – the #5 topic
• Invest in employee engagement – the #6 topic.
0% 2% 4% 6% 8% 10% 12% 14% 16%
Attracting talent
Cybercrime
Retaining talent
Economic migration
Upskilling and reskilling 15.23%
10.47%
8.34%
11.06%
9.19%
6.48%
4.14%
5.14%
3.33%
3.61%
14.18%
14.00%
9.45%
9.09%
8.00%
7.82%
4.91%
4.00%
3.27%
6.91%
ITALY GLOBAL ITALY GLOBAL
This is a trend confirmed by Matt Manners, CEO of
the Employee Engagement Awards: “In the last five
years we have seen the area of employee engagement
become more strategic, with much greater support
from business leaders. The entries to our most
recent North American awards clearly demonstrate
the business value delivered by making employee
engagement part of the DNA of a business.”
11

CHART 8
0 5 10 15 20 25 30 35 40
United Kingdom
Canada
Mexico
France
Australia
Global CI Average
India
Germany
Italy
South Africa
Russia
China
Portugal
Brazil
Japan 36.14
30.40
27.18
25.55
25.54
24.23
22.81
22.60
21.32
19.92
18.67
17.02
16.17
16.08
15.83
13.09
Upskilling and reskilling - CI by Country
Italian leaders are moderately confident about their ability to upskill and reskill
This topic has the seventh highest score in Italy – see Chart #2.
At 22.81 it is above the global average. Japan’s leaders are 37
per cent more confident about their ability to upskill and reskill.
LinkedIn’s report on workplace learning shows that upskilling
and reskilling will be centre stage in the battle for talent. Italy
mightwanttoinvestevenmoreinpeopletogainacompetitive
advantage.
Commenting on the findings, Dominic Atkinson, Founder
of Stay Nimble said: “Workers and organisations need to
adapt to the transformative changes happening to the
nature of work. The concerns leaders show in this study
need to translate into action and investment. In particular,
thereneedstobesignificantfocusonadultskillswitheasily
accessible opportunities to upskill and retrain throughout
careers. At a time where we are seeing a record-low level
of participation in learning by adults, leaders are in the
best position to respond to these concerns and help build
opportunity for all.”
12

Italian leaders very confident about the ability to retain talent
CHART 9
0 5 10 15 20 25 30 35 40
United Kingdom
Canada
Mexico
Australia
South Africa
Brazil
Global CI Average
India
Portugal
China
Russia
France
Italy
Germany
Japan 29.76
26.72
25.03
24.93
23.68
23.39
23.23
21.54
19.92
19.64
17.62
17.02
15.90
15.02
14.98
14.75
Retaining talent - CI by CountryItalian leaders are very confident in their ability
to retain talent. Not only is this the #2 topic on
the Italian Confidence Index (see Chart #2) but
Italy has the third highest score globally of 25.03.
13

When it comes to getting employment benefits
right Italian leaders are second most confident
globally with a CI score of 22.65. Only France has
a higher score. This topic appears at #8 in the
Italian Confidence Index (see Chart #2).
CHART 10
0 5 10 15 20 25
Mexico
South Africa
Portugal
Brazil
Russia
India
Global CI Average
Japan
China
Australia
Canada
United Kingdom
Germany
Italy
France 23.53
22.65
21.83
21.73
21.14
20.88
20.71
19.95
19.92
19.20
17.34
17.05
17.04
16.04
14.99
10.59
Employment benefits influence on success - CI by Country
Italian leaders very confident about their ability to get employment benefits right
14

CHART 11
Economic migration - CI by Country
0 5 10 15 20 25
China
United Kingdom
Australia
Global CI Average
Brazil
Italy
Canada
Germany
France
India
South Africa
Russia
Portugal
Japan 24.51
24.44
23.71
23.62
23.39
23.38
21.46
20.75
20.65
20.38
19.92
19.70
18.74
16.77
15.88
Italian leaders moderately confident about economic migration
Economic migration has the third highest topic
engagement for Italian leaders (Chart #1) but it
has the fourth lowest CI score for topics – at 20.65
(Chart #2). This is higher than the global average
and 23 per cent higher than the US – the lowest
scoring country.
15

CHART 12
Employee engagement to improve productivity - CI by Country
Italian leaders mildly confident about ability to improve productivity by engaging employees
0 5 10 15 20 25
Mexico
Brazil
France
India
Portugal
Global CI Average
Canada
Italy
South Africa
United Kingdom
Russia
Australia
China
Germany
Japan 23.76
23.32
22.97
21.45
21.45
20.85
20.41
20.18
20.00
19.92
18.91
18.89
18.03
17.28
17.10
12.04
“Organisations are proving that focusing on
the employee experience for each individual is
having an incredibly beneficial impact. Always
on, continuous listening, consistent feedback
and purpose-driven teams, are rapidly replacing
traditional ways of working.”
Italian leaders have the eighth highest confidence score
globally for improving productivity through employee
engagement. At 20.18, the score is above the global CI
average, and takes the third to last place on the Italy’s
confidence league table (see Chart #2). This shows that
Italian leaders are not yet feeling fully confident when
it comes to embedding employee engagement in their
business strategy.
The benefits of doing so are now clear according
to Ruth Dance, managing director of the Employee
Engagement Alliance the membership organisation
for engagement professionals around the world. She
believes there is a fundamental shift taking place.
16

CHART 13
Attracting talent - CI by Country
0 5 10 15 20 25
Portugal
South Africa
Russia
Brazil
Global CI Average
Canada
India
Australia
France
United Kingdom
Germany
China
Italy
Japan 23.41
23.18
23.09
23.06
21.20
20.84
20.71
20.54
20.37
19.92
16.93
16.42
16.42
16.28
14.38
Italian leaders are very confident about
attracting talent. This topic has an above Global
CI average score of 23.18 and places Italy at #2
out of all countries.
Italian leaders second most confident about attracting talent
17

Italian leaders are most confident globally
when it comes to corporate image and brand
reputation at 24.17. This score is nearly 1.5 times
bigger than the score of the lowest scoring
country Mexico.
This topic is #3 in the Italian Confidence Index
(see Chart #2).
CHART 14
Corporate image and brand reputation - CI by Country
0 5 10 15 20 25
Mexico
Portugal
Brazil
Russia
Japan
Global CI Average
Germany
South Africa
France
China
United Kingdom
Canada
India
Australia
Italy 24.17
23.57
22.91
22.77
22.47
22.18
22.16
20.33
20.10
19.92
19.64
18.69
17.46
16.06
15.06
9.84
Italy has the highest CI score for corporate image and brand reputation
18

The impact and role of the media was the #2
topic discussed among Italian leaders (see
Chart #1). It’s a topic of significant concern,
producing the lowest CI score of 15.85 on
the Italian Confidence Index (see Chart #2).
This places Italy in third to last place out of
all countries, just ahead of Mexico and Brazil.
The score for Portugal is almost double the
Italian score.
CHART 15
Impact and role of media - CI by Country
0 5 10 15 20 25 30
Brazil
Mexico
Italy
Germany
United Kingdom
Global CI Average
India
Canada
Australia
South Africa
Russia
China
France
Japan
Portugal 27.53
26.07
24.27
22.47
22.16
21.93
21.01
20.58
19.98
19.92
19.92
18.90
18.76
15.85
13.85
12.94
The media matters but Italian leaders are very concerned about its impact
19

CHART 16
Customer satisfaction - CI by Country
0 5 10 15 20 25 30 35
Global CI Average
Russia
United Kingdom
France
South Africa
India
Portugal
Australia
Brazil
Germany
Canada
China
Japan
Italy 30.22
28.98
25.83
25.07
24.97
24.78
22.99
22.70
22.33
21.81
21.53
20.98
20.95
19.92
19.50
Italian leaders are most confident about
satisfying customers. Italy has the highest score
globally at 30.22 - 34 per cent higher than the
global CI average.
This topic is #1 on the Italian Confidence Index
(see Chart #2). It is also 55 per cent higher than
the score for the US.
Italy has the highest score for satisfying customers
20

Italian leaders have the highest confidence
scores globally for four topics:
• Customer satisfaction
• Family mentorship influences success
• Corporate image and brand reputation
• Financial /economic influences on success.
CHART 17
Italian leaders have the highest confidence scores globally for four topics
0 5 10 15 20 25 30 35
24.17
23.99
23.96
Italian leaders have the highest confidence scores for 4 out of the 18 topics
21

PART 2
The anatomy of
confidence and
concern in Italy
+8%CEOs more confident
than CMOs and male
leaders more confident
than female
Italian
leaders
have third lowest
confidence score
in Europe
+54%Millennials more confident
than leaders aged 55 to 64

Italian CEOs are eight per cent more confident than CMOs
Italian CEOs are eight per cent more confident
than CMOs. Both CEO’s and CMO’s scores are
slightly below the global CI average of 19.92
showing that they are moderately concerned.
CHART 18
Confidence levels of CEOs and CMOs
CEOs are more confident than
CMOs in Italy
19.80
CI Score for CEOs
18.29
CI Score for CMOs
23

CEOs more confident than CMOs for all of their top five topics
Italian CEOs and CMOs share only one
topic and differ on four.
CEOs are more confident than CMOs
about all of their top five topics. CEOs
are more confident than CMOs about
attracting and retaining talent.
CHART 19
Top 5 topics of confidence - CEOs vs CMOs
0 5 10 15 20 25 30 35
Cybercrime
Customer satisfaction
Attracting talent
Retaining talent
26.16
24.77
24.46
24.30
30.18
24.76
23.95
23.48
22.24
CEOCMO
24

Millennials most confident generation
Only Millennials (19.99) have an above global
average score. This is 54 per cent higher than
leaders aged between 55 and 64 who are most
concerned, with a score of just 12.95.
CHART 20
0
5
10
15
20
25
>6555-6445-5435-4425-34<25
14.31
19.99
17.54 16.96
12.95
19.04
Confidence by Age
25

Female leaders less confident than male leaders
Just as in the global report, Italian
female leaders are marginally less
confident than males.
CHART 21
Confidence by Gender
Males more confident than
Females in Italy
19.76
CI Score for Males
18.68
CI Score for Females
26

Italy has the third lowest CI score in Europe
Italian leaders are less confident than UK,
German and French leaders. At 19.71, the Italian
score is below the global average and slightly
ahead of Russia and Portugal.
CHART 22
Confidence Index by Country - Europe
0
5
10
15
20
25
30
PortugalRussiaItalyGlobal CI AverageFranceGermanyUnited Kingdom
21.94
22.44
20.21
19.11
23.61
20.06
25.31
19.7119.92
19.38
20.21
19.26
CONFIDENCE 2018 CONFIDENCE 2019 CONFIDENCE 2018 CONFIDENCE 2019
27

Useful links
If you would like more information on the topics raised in this Report, you may find the links below helpful.
https://advancedsymbolics.com
https://www.ee-awards.com/blog/
https://www.ee-awards.com/engagement-101/
https://ee-awards.com/content/ebooks/ebook-the-future-of-work-insights-from-global-
engagement-101-influencers/
https://learning.linkedin.com/resources/workplace-learning-report-2018
https://the-eea.com/
https://en.wikipedia.org/wiki/Me_Too_movement
https://www.bloomberg.com/news/articles/2019-09-13/nobody-benefits-from-a-u-s-china-
trade-war-with-no-end-in-sight
https://www.bloomberg.com/news/articles/2019-09-09/the-massive-cost-of-not-adapting-
to-climate-change
https://www.wired.com/story/ios-hacks-apple-response/
https://www.advancedsymbolics.com/wp-content/uploads/2019/06/CIC-Whitepaper.pdf
https://www.zellis.com/blog/research-one-in-five-employees-has-quit-job-over-poor-
payroll-experience/
https://www.leesmanindex.com/research/
http://worldcomgroup.com/scarf-framework
https://brexitfacts.blog.gov.uk/2019/09/12/yellowhammer-factsheet/
https://worldcomgroup.com/resources/confidence-index
https://worldcomgroup.com/resources/confidence-index-regional-country
28

Group’s Board
Chair - Roger Hurni
Past Chair - Patrik Schober
Americas Region Chair - Brad Fishman
EMEA Region Chair - Andras Nagy
Treasurer - Errol Chapman
Marketing - Stefan Pollack
Business Development - Crispin Manners
Membership/Recruitment - Stephanie Paul
Partner Engagement - Serge Beckers
Knowledge Sharing/Practice Groups - Angélica Consiglio
Asia Pacific At Large - Tom Van Blarcom
Americas’ Board
Chair - Brad Fishman
Chair Elect - Monty Hagler
Past Chair - Sean Rossall
Treasurer - Leah Mussay
US Recruitment - Scott Willyerd
LATAM Recruitment - Luis Avellanedo Ulloa
Partner Engagement - William Beutler
Meetings - Deb Vilchis
Professional Development - Jessica Phelan
Partnerships - Cory Stewart
At Large - Rhiannon Ruff
Emea’s Board
Chair - Todor Ianev
Past Chair - Andras R. Nagy
Treasurer - Hans Karperien
Business Development - Crispin Manners
Peer Review - Caroline Prince
New Membership - Corinna Voss
New Membership - Bjorn Mogensen
Retention - Serge Beckers
Young Consultants - Andras R. Nagy
Marketing - Frederic Bolhorst
Worldcom’s Board of Directors
29

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contentofthisdocument,oritsrecommendations
- please contact:
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toddlynch@worldcomgroup.com
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Worldcom Confidence Index 2019 Italy Report

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Worldcom Confidence Index 2019 Italy Report