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Neil Hall
- 3. A DIFFERENT AUDIENCE Young, male, C2DE. Primarily through football and Match of the Day REACH AND FREQUENCY Week-to-week we reach a large and loyal audience, building the BBC Online habit UNITING THE NATION Our major events drive huge spikes in adoption and usage of BBC Online
- 4. MARKET RANKING: REACH 16-34 1st 35-54 1st 55+ 1st
- 6. Increased competition and fragmentation
- 7. Time spent using the TV 4:38 2:59 6:37 4:42 3:07 7:29 03:36 03:02 3:10 2:20 1:08 0:54 2013 /14 2014 /15 2015 /16 2016 /17 2017 /18 Young adults aged 16-34 * Includes SVOD, gaming, DVDs Other broadcast TV channels All BBC television Other uses of the TV set* All ITV television All Channel 4 television All Channel 5 television
- 8. THE PRODUCT LEADER MUST BE ABLE TO INSPIRE AND MOTIVATE THE COMPANY M. Cagan – Inspired
- 10. WE KNOW HOW YOU FEEL BECAUSE 1. EMPATHY
- 13. DELIVERY OF OUTCOMES 2. DELIVERY
- 17. New Design Performance 0.0 5.0 10.0 15.0 20.0 25.0 30.0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 2018/19 2017/18 Tracked over the same 30 week period, 12 months apart, the new front page and football design increased average weekly visits from 19.1m to 22.1m.
- 18. IF YOU CAN’T CHANGE THE BUSINESS 3. CHANGE
- 19. | A jewel in the crown|LIVE
- 20. | A jewel in the crown|LIVE India v Pakistan 3.1m BBC Sport (821k Sky CricketTV average) England v Switzerland 1.4m BBC Sport (1.2m Sky SportsTV average) Monaco GP 1.3m BBC Sport (800K Sky F1TV average) Liverpool v Barcelona 4.1m BBC Sport (1.6m BT SportTV average)
- 22. SEEK POWER AS IF YOUR LIFE DEPENDS ON IT 4. INFLUENCE
- 25. OWN THE NEXT 5. NEXT
- 26. A shared strategy focused around our twin content pillars of News and Live Event coverage Sport in the 2020s Cover the biggest sporting events Digital-fit sports journalism Up our game for younger audiences More sport for more people
- 30. GREAT THINGS HAPPEN WHEN WE WORK
Hinweis der Redaktion
- Fragmentation of the market –uefa TV, the FA, Amazon
- KEEP AS IS… Additional Slide 1: Messi, connor mcgregor, tyson fury, Minnesota Vikings. Additional Slide 2: BBC Football Instagram Story - screen shot European football, combat sports, american sports
- Match the passion, work-rate, celebration and where relevant anguish/pain Why? People like familiarity, builds trust. With the wider business: Etc
- EMPATHY EXAMPLE OBJECTIVES & KEY RESULTS – PHOTO OF OUR BOARD, ROADMAP AREA AND CREATION ALLEY MAKING OURSELVES UNDERSTANDABLE & RELATABLE
- Never turn up empty handed. Deliver something… Show progress. Over-communicate achievements and milestones. App sign-in,
- Immediate things coming up… Women’s Summer of Sport, Euros, Tokyo 2020 and cricket next year ----- Meeting Notes (02/07/19 16:12) ----- Include additional slide on Additional Slide 1: Messi, connor mcgregor, tyson fury, Minnesota Vikings. Additional Slide 2: BBC Football Instagram Story - screen shot European football, combat sports, american sports
- Average since new design: 22.1m (Average for same 30 weeks 12 months ago 19.1m)
- Comparison – now any statisiticians in the room may want to look away now! Now we know its not a fair comparison and it certainly not apples with apples comparing online browsers with TV viewing figures. But it does illustrate just how popular following live content, primarily on a phone, is with our audiences. ‘Follow’ - Crucially it shows it’s not always about rights…. Live text, data and interaction is at the heart of this experience – augmented by audio and video where we have the rights to.
- . CONTINUALLY LOOK TO GROW INFLUENCE Seek power as if your life depends upon it. Because it does. J. Pfeffer - Power: Why Some People Have It—and Others Don't.
- EXAMPLE OF RIGHTS PITCH – INSERT ECB DECK IMAGE TAKE ON SMALL BUT IMPORTANT TASKS THAT ADD VALUE & GIVE YOU A FOOT IN THE DOOR TO A BIGGER CONVERSATION
- Not just the ‘why’ and ‘what’ but the ‘how’ Design Thinking approach to create ‘Sport in the 2020s’ Structured methodology to drive cultural change – incentives, routines, recruitment and training: Bring it to life to people and
- Design Thinking approach to create ‘Sport in the 2020s’
- TAKING DIGITAL PRACTICES AND USING THEM ACROSS BORADER PARTS OF THE BUSINESS
- CAN WE UPDATE THE SLIDE TEMPLATE AND FORMATTING PLEASE? Things we’ve done in the past First colour broadcast First live radio 2012
- Team Work/Working Together Great things happen when we work together. Cheesy ending! Perhaps a Cricket World Cup shot?