Maxine Litre, Group Nine Media

•

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World_Forum_Disrupt

Growing During Industry Chaos

Business

hi !
I’m maxine
head of corporate strategy & operations @ . .

WHOWEARE
a family of
brands "
— Brands that spark action, prioritize positivity &
create community

‘industry chaos’: our reality 🤯
“We need to rethink our strategy of hoping the
Internet will just go away.”
advances in technology lowered barriers to entry

TRADITIONAL INCUMBENTS
& BIG TECH
competition from all sides 😱

TRADITIONAL INCUMBENTS
& BIG TECH
SCALED DIGITAL PUBLISHERS
competition from all sides 😱

TRADITIONAL INCUMBENTS
& BIG TECH
START-UPS /
INDIVIDUALS
SCALED DIGITAL PUBLISHERS
competition from all sides 😱
… and billions of other
social media accounts

2 3 41
BALANCE ART AND
SCIENCE
BE PREPARED TO GO
FIRST
STAND FOR SOMETHINGGO TO CONSUMERS

01go to
consumers
Earn the right to consumer attention
Don’t assume anyone will come to you

ex.
how Group
Nine puts our
audience first
Mobile First
Community
Tailor Made
Insightful
Tapping into passions and creating communities.
Tailoring the content we serve for the behaviors we see.
Using our insights to make content for someone, not just for everyone.
It means going to where our audience lives.

Mobile First
Community
Tailor Made
Insightful
Tapping into passions and creating communities.
Tailoring the content we serve for the behaviors we see.
Using our insights to make content for someone, not just for everyone.
It means going to where our audience lives.
operational
complexity

02balance art
and science
Data should inform - not dictate - decisions
Don’t undervalue intuition
Creativity is a strategic advantage

“When the anecdotes and the data
disagree, the anecdotes are usually right.
There is something wrong with the way
that you are measuring it”
Jeff Bezos

03be prepared
to go first
Uncertain landscapes means irregular but
meaningful pockets of opportunity
Be set up to capture outsized value

Be able to operationalize new opportunities
without massive structural lifts
LEAN INFRASTRUCTURE 
able to scale where it matters
Be ready to adapt the short-term plan
when industry shifts
FLEXIBLE STRATEGY
that can adapt when opportunity arises
be set up to capture value quickly and efficiently
NORTH STAR
LONG TERM VISION

04stand for
something
You can’t win today by
trying to please everybody

BRANDREFRESH
content for
someone
WHOWEARE
not for
everyone

FIND A
BALANCE
how to stay focused
and grow? 🤔
BALANCE ART AND SCIENCE
BE PREPARED TO GO FIRST
STAND FOR SOMETHING
GO TO CONSUMERS balance &
optimize what you can
control
remain agile enough to
react to what you can’t

THANK
YOUMaxine Litre
maxine@groupninemedia.com

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Falcon Invoice Discounting: Empowering Your Business Growth

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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

Cracking the Cultural Competence Code.pptx

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