Global Forest Watch - How do we design for impact, achieve impact and measure impact at scale?

1. GFW PARTNERSHIP MEETING
WASHINGTON, DC | FEBRUARY 8TH & 9TH
PHOTO: CIFOR #GFWPartners17

2. RACHAEL PETERSEN, IMPACTS MANAGER, GLOBAL FOREST WATCH. PHOTO: CIFOR
INFORMATION INTO
ACTION
How do we design for impact, achieve impact, and measure
impact at scale?

3. AMBITIOUS VISION
Catalyze thousands of local actions…
…measurable reduction in global
deforestation…
…new era of global forest governance.

4. Visibility
Technology
Trigger
Peak of inflated
expectation
Trough of disillusionment
Slope of enlightenment
Plateau of productivity
SOURCE: Gartner Hype Cycle Research Methodology, Gartner, Inc.
Time

5. Action
Accountability
Information
Transparency
*
*
* *
*
*
*
*
*
*
* ASSUMPTIONS

6. GFW’S IMPACT STRATEGY
Right actors Partnership
Right information at
the right time
Acquire and deliver
Usable formats
Tailored tools and
analyses
Capacity and resources
to solve problems
Training and technical
support

7. MEASURING
IMPACT

9. Systematic global measures
• Website analytics
• Media and social media
tracking

10. 1.18 Million users
12 Years cumulative time
3.3 Million unique pageviews

11. GFW WEBSITE SESSIONS PER CITY, 2016

12. Episodic/ad hoc
• Partner network
• Small Grants Fund
• User story
submissions
• Evaluations
• Surveys
• Unsolicited emails
Systematic global measures
• Website analytics
• Media and social media
tracking

13. 17 National government
agencies
33 Local organizations
14 Companies

14. Episodic/ad hoc
• Partner network
• Small Grants Fund
• User story
submissions
• Evaluations
• Surveys
• Unsolicited emails
Systematic global measures
• Website analytics
• Media and social media
tracking

15. Systematic
• Impact evaluations
• Regular
communication with
partners and users
• Matching studies
• Case studies
Systematic global measures
• Website analytics
• Media and social media
tracking

16. MOVING BEYOND EPISODIC OUTCOMES: FOCUSING
ON USE CASES

17. &

18. MEASURE in order to MANAGE

19. At everyone’s reach
AVAILABLE
↓
ACCESSIBLE
↓
USABLE

20. SOLUTION
(in three acts)

21. TECHNOLOGYFORTRANSPARENCY
1st ACT
(The setup)

22. TECHNOLOGYFORTRANSPARENCY
Data: Palm Mill Locations
~80% of estimated palm mill locations mapped and validated
A new single identification number coming up…

23. TECHNOLOGYFORTRANSPARENCY
METHOD / PRODUCT:
Palm Risk Tool

24. TECHNOLOGYFORTRANSPARENCY
Science for decision making
Palm risk tool
DATA/METHOD/PRODUCT
Soy and tree cover loss

25. TECHNOLOGYFORTRANSPARENCY

26. DROWNINGININFORMATIONWHILE
STARVINGFORWISDOM
2nd ACT
(The Confrontation)

27. "Map and risk assess all own mills
and concessions on Global Forest
Watch (GFW)"
Dhaval Buch, Chief Procurement Officer, Unilever
“We are committed to working with others to eliminate deforestation from the world’s
commodity supply chains. To do this we need to ensure our own purchases are fully
traceable and certified sustainable and encourage whole industries to set and meet high
standards. In the case of palm oil specifically, it is important that we work closely with our
suppliers and expert partners to make sure we have robust traceability and risk
verification systems on the ground. In 2016, our Sustainable Palm Oil Sourcing
Policy was re-launched with stronger commitments on human rights, smallholder
inclusion and traceability implementation. We have also moved forward our target of
achieving 100% fully physically certified oil to 2019 from 2020. The PALM Risk Tool will
facilitate increased transparency, help us identify high risk mills and support us as we
work to drive the transformational change needed in the palm oil industry. This is why we
are supporting its development and the further strengthening of the Tool in key areas
such as the mapping of National Parks.”
DROWNINGININFORMATIONWHILE
STARVINGFORWISDOM

28. MEETINGUSERSWHERETHEYARE
3rd ACT
(The Resolution)

30. Public website
New management system
Public info Privately held info
GFW
GFW
A A A
A
B
A
C
X
MEETINGUSERSWHERETHEYARE

31. MEETINGUSERSWHERETHEYARE

32. MEETINGUSERSWHERETHEYARE
Risk of not scaling up
Business model
Data security / trust
Deforestation definitions

33. MEETINGUSERSWHERETHEYARE
PRODUCT DEVELOPMENT
Team and process

34. FUTURE?

37. TECHNOLOGYFORTRANSPARENCY
MEETINGUSERSWHERETHEYARE
Public website New system
CONCLUSIONS TWO PARTS OF THE
SAME STRATEGY

38. CONCLUSIONS Palm mills index
Jan/Mar Apr/Jun Jul/Sep Oct/Dec Jan/Mar Apr/Jun Jul/Sep Oct/Dec
2017 2018
Soy Soy
HCV+geo Granular risk
Palm tool revision
Measuring progress
Design Development
Launc
h
Draft
Outreach and training
IDH/Proforest/GF
W
+concession
WEF
Blogs & technical pieces
Phase 2 (new sprint)

39. CONCLUSIONS
Remotesensing
Crowdsourcing
MANAGING INFO... beyond forests?
(tomorrow at 12h30…)

40. CONCLUSIONS
The local rural communities?
(2018?)

41. AVAILABLE
↓
ACCESSIBLE
↓
USABLE
CONCLUSIONS

42. BIODIVERSITY

43. GFW-Biodiversity Partners

44. Applying GFW forest change data sets to
assess habitat of forest-dependent species

46. Impact of forest
change on
biodiversity
intactness

47. Mapping the biodiversity significance of
forest cover and loss

48. Nature Needs Half…but which half?

49. We need visionaries!! Come to our
breakout session!!

50. Photo: Proyecto Mono Tocon
Rapid Response:
Near-real-time forest monitoring data for improved
forest management, enforcement and advocacy

51. What do we mean by Rapid Response?

52. Rapid Responders
Near real
time data
Law
enforcem
ent
Local
NGOs
Indigenou
s
peoples/l
ocal
communit
iesJournalist
s
3rd party
monitors/
certificati
on
Internatio
nal NGOs
Photo: African Conservation Foundation

53. Photo: Reporter Brasil
Actions: Investigation

54. Photo: GWC
Actions: Enforcement

55. Photo: FoE Nigeria
Actions: Advocacy

56. Photo: Instituto Araguaia
Actions: Policy Change

57. What Needs Are We Addressing?
• Detect deforestation as it happens
• Support stakeholders with minimal resources to
monitor, enforce & advocate
• Provide more locally relevant information
• Adapt on-the-ground monitoring and
enforcement systems to incorporate near real
time data
• Extract insights from the data rapidly
• Scaling beyond isolated examples
Photo: SPDA

58. Rapid Response Toolkit

59. Timely Information, Personalized

60. Offline Access
Photo:
Netzanette

61. Equal Access

62. Prioritized Alerts, Enhanced with Local Intel

63. Satellite Imagery for Alert Verification
Image: Digital Globe

64. Supporting Local Partners

65. A Network of Dedicated Partners

66. Moving Ahead
Assess the
utility of
real-time
information
Understand
how different
actors in
different
landscapes
interact with
data and each
other
Identify
key
enabling
condition
s and
barriers
Gather
feedback
to improve
data, tools,
and
training
materials
and clarify
our role
Document
commonalit
ies across
landscapes
& lessons
for scaling
Engage
with
current
and
prospectiv
e partners
Photo: Blue Ventures

67. Questions?
Jessica Webb
Civil Society Specialist, GFW
Jessica.webb@wri.org

68. FORESTS AND CLIMATE
Image: CIFOR

69. U.S. scientists officially declare 2016 the hottest year
on record. That makes three in a row.

70. PARIS AGREEMENT
Image: http://www.eco-business.com/news/cop21-paris-in-pictures/
83%
countries include
forests in their
mitigation
contributions

71. REDD+ GAINING MOMENTUM
25
developing countries
have submitted REDD+
baselines to date
6
16
25
2015 2016 2017

72. NEW YORK DECLARATION ON FORESTS
Image: Dearbhla Keegan/UNDP
10
global goals endorsed
by world leaders to
reduce forest-related
emissions

73. SCIENCE-BASED TARGETS
Image: CIFOR
208
companies
committed to
setting emission
reduction targets

74. Image: Woods Hole Research Center
1. Alignment on
global goals and how
we measure
progress
3. Use of data to
inform sustainable
land use decisions
2. Platform for
enhanced
transparency and
accountability in the
land use sector

75. 1. Alignment on
global goals and how
we measure
progress

76. 2. Platform for
enhanced
transparency and
accountability

77. 2. Platform for
enhanced
transparency and
accountability

78. Source: Dangermond, 2009. http://www.esri.com/news/arcnews/fall09articles/gis-design-and.html
3. Use of data to
inform sustainable
land use planning

79. BREAKOUT SESSION:
1. Who is the community of potential GFW
Climate users?
2. What can/should GFW Climate offer that
doesn’t exist elsewhere?
3. Should we incorporate a spatial planning
component? If so, what would it look like?

80. GFW National Engagement
National level policy and planning
Fred
Stolle

81. The use of GFW, and GFW data at country level?
In 2014, 2015, 2016 we discussed:
•A Global tool but used and useful in many levels
including the national level
•How information flows from national to global and back.
•How to use GFW for national/local impacts
81

82. Problem statement
•How, or what technology, of GFW can be used for
specific country problems/ reporting and how does
this link to the global initiative
Is Global data not specific enough, not official enough,
does analysis not address the specific problems, do we
not have the right connections ?
82

83. 83
• Cameroon
• RoC
• DRC
• Gabon
• Eq guinea
• CAR
• Madagascar
• Georgia
• Nepal (in progress)
• Liberia
• Peru
• WRI-Offices
• Indonesia
• Brazil
• India
• Ethiopia
Which Countries are we talking about

84. What was on top of peoples mind- 1 -
• Country specific data
• Alerts
• Changes in Website
Data
84

85. What was on top of peoples mind- 2 -
• Language
• Internet connection
• Training
Barriers
85

86. • GFW not a primary tool for
national governments
What was on top of peoples mind- 3 -
86

87. GFW innovation

88. What have we done to address these issues
Develop New options on GFW website
1. Develop my-GFW: View and Manage subscriptions
2. Better Translations
3. How to Portal
4. Upload own data
5. Developing new country pages
Develop new tools
1. Develop National Atlas using MapBuilder: off-line, national language, customize
2. Piloted Tree-cover change Nationalize datasets
3. Forest watcher
We continued doing
1. Deep, long-term engagements (local staff based in-country supporting the ministry).
88

89. How does this make a change – Theory of change
Can these changes (mapbuilder, nationalized change
data) move GFW from a global impactful initiative to
a Global AND country impactful initiative where
GFW technology can be used officially
(e.g. reporting to CBD, UNFCCC etc with GFW
technology)
89

90. Challenges moving forward
Resources:
- UMD nationalize data,
- develop MapBuilder
Move parallel data to official data:
- Many exiting data, projects
- Training 90

91. Come to the session to know more
Day 2: 10.30 | Parallel Discussion Session 2:
Option 3. GFW at the National Level

93. RACHAEL PETERSEN, IMPACTS MANAGER, GLOBAL FOREST WATCH. PHOTO: CIFOR
INFORMATION INTO
ACTION
How do we design for impact, achieve impact, and measure
impact at scale?