1. TAI Advocacy Tools
Lalanath de Silva
Director, The Access Initiative
World Resources Institute
Washington DC

2. TAI’s strategy is to…
CSO teams
Laws, practices
and institutions

3. Theories of Change –
Punctuated Equilibrium…

4. In PE Theory TAI Partners…
…beaver away at
incremental change
…take advantage of major
change opportunities

5. Theories of Change
Tipping Point…

6. In TP Theory TAI Partners tap…
Networkers
(Connectors)
Go-to People
(Mavens/Innovators)
Champions
(Salespersons)

7. Theories of Change
Globalization processes…
ACTORS
MECHANISMS
PRINCIPLES

8. In the GP model TAI partners…
Key Actors
Webs of
Influence
Model
monger
Advocate
Principles

9. The TAI House…..

10. Andrea Sanhueza
Participa, Chile
TAI Regional Lead
October, 2010

11.  The goal was to stop the
installation of the coal-fired
power plants in or around
Punta de Choros, home to a
wealth of
biodiversity, including two
nature reserves: the Isla
Damas, and the Humboldt
penguin reserve (which is
home to 80% of the total
remaining population of this
marine species). Such a
project would also affect
tourism and the local culture.

13.  Starting in July of this
year, the Incide project of
Corporación Participa
began to apply the 8-step
advocacy strategy. The
challenge was to avoid the
installation of the
Barrancones Power Plant.

14.  Outreach activities targeted the 19 regional council
members who would vote on the project.
 At the same time, the strategy was essentially based on
highlighting the campaign pledge of President
Sebastián Piñera regarding his opposition to the
installation of a power plant in the vicinity of Punta de
Choros. This promise had been disseminated through
radio commercials as well as over the Internet.

17. Modema developed strategic alliances. The job
performed by the audio-visual producer CHAO
PESCAO was extremely important.

18.  MODEMA compiled 27,000
signatures from various countries in
Latin America and Europe.

19.  The issue had not achieved much public attention
until the day of the vote. The vote was 15 to 4, in favor
of the project (24 de agosto de 2010).
 This result quickly spread throughout Chile through
the internet, Facebook and Twitter, resulting in
peaceful protest marches against the decision
adopted. The demonstrations demanded that the
President fulfill his campaign promise.

22.  The result was that, only two days after the
decision, President Piñera decided to personally
oppose the Barrancones project.
 He stated that he had spoken with the Suez Energy
company in order to relocate the coal-fired plant to
another location, far from Punta de Choros.
 In addition, he commissioned a research with the goal
of establishing protected areas in Chile.