1. ESOMAR’S 26
WorldOne is an international WorldOne answers ESOMAR’s 26 questions for researchers to deter-
research agency specializing mine what they can expect from suppliers on the quality and unbiased
in healthcare data collection. options of their panels. With confidence and assurance we share the
With one of the largest health- process of our panel recruitment, panel and sample management, as
care focused panels in the in- well as policies and compliances to show the data quality and valida-
dustry, WorldOne delivers the tion needed to provide top notch service.
high quality data you need to
make decisions you can trust.
WorldOne offers both online
and offline access to millions
of medical professionals in over
80 countries.
2. What experience does your company have with providing online samples for
1 market research?
WorldOne currently offers the most expansive online healthcare panel with over 1.6 million
members in the 50 largest healthcare markets worldwide.
In 2010 alone, WorldOne completed nearly 2,000 research projects with over 300,000 completed
surveys. This number has grown exponentially over the past 12 years with experience in a range of
methodologies, including specializing in online for the last 8 years.
Sample Source
Please describe and explain the types of source(s) for the online sample that you
2 provide (are these databases, actively managed panels, direct marketing lists, web intercept
sampling, river sampling or other)?
WorldOne’s Global Medical Panel is comprised of over 750,000 physicians and healthcare professionals
such as Nurses, Dentists, Optometrists and Veterinarians who are:
• opted in and take part in market research
• recruited and/or verified via telephone or face-to-face at respondent’s place of work
• have a verified email address (if applicable)
WorldOne, for recruitment purposes, only uses reliable sample providers, who specialize in the
pharmaceutical industry and have access to large multi-address healthcare databases. Panel per-
formance is regularly monitored against sample source to vet and cull the list of preferred sample
providers.
3 What do you consider to be the primary advantage of your sample over other
sample sources in the marketplace?
WorldOne’s Global Medical Panel has been largely recruited over the telephone at the panel
member’s place of work. Panel members that are not recruited via the telephone or face-to-face
are telephone verified at their place of work to ensure that only eligible physicians and/or health-
care professionals join WorldOne’s Global Medical panel. Our panel recruitment and verification
standards are the highest in the industry.
Furthermore, strict quality assurance procedures during the recruitment process and throughout
a members involvement help prevent and eliminate duplicate responders, satisficing behavior and
fraudulent panel members.
If the sample source is a panel or database, is the panel or database used solely
4 for market research? If not, please explain.
Yes, WorldOne’s Global Medical Panel is solely used for market research.
3. How do you source groups that may be hard-to-reach on the internet?
5 WorldOne utilizes telephone and face-to-face recruitment to reach challenging target groups.
6 What are people told when they are recruited?
All members are asked to opt into a professionally managed and appropriately reimbursed online
research panel.
panel recruitment
WorldOne’s Global Medical Panel of individually recruited physicians and other healthcare profes-
sionals includes over 1.6 million panel members, of which over a million are verified Physicians.
Included in our panel are popular, frequently-requested specialties such as Cardiologists, Oncologists,
Endocrinologists, Neurologists, Nurses, Pharmacists and Dentists as well as rare groups such as Trans-
plant Surgeons, Hepatologists and HIV Specialists.
With a panel as substantial and diverse as WorldOne’s, we can complete studies of any size, with large
or small sample quotas, from general to specific medical topics.
7 If the sample comes from a panel, what is your annual panel turnover/attrition/
retention rate and how is it calculated?
WorldOne’s Global Medical Panel has an annual attrition rate of 4%.
Attrition is calculated as the part of the panel that is either voluntarily or involuntarily removed in the
past calendar year; over the total panel size at the start of the new calendar year.
WorldOne removes members from the panel (involuntary attrition) on account of:
• satisficing or fraudulent behavior
• email addresses no longer being valid and not recoverable
8 Please describe the opt-in process.
Panel members recruited via the telephone are given a description of what is involved in being a panel
member then asked whether they wish to join. All telephone recruitment calls are monitored daily to
ensure panel members truly opted in and are eligible to be a panel member.
Panel members recruited via the website receive an email to confirm their panel registration. Once
the link in the verification email has been activated, the panel member will be contacted at their place
of work to both re-confirm their interest to be a panel member and to provide the contact details of a
3rd person who can verify the panel members eligibility to be a panel member. Only after successful
verification at the panel member’s place of work by a 3rd party will the panel member be invited to
our research projects.
6. 14 Please describe the nature of your incentive system(s). How does this vary by
length of interview, respondent characteristics, or other factors you may consider?
Panel members are rewarded for the completion of our surveys and these details are clearly ex-
plained in the initial invitation sent. Incentive values depend on various factors, e.g. the length and
complexity of a study and/or respondent type.
The choice of reward types available to panel members is dependent on their country of residence
and may include the following:
• Check • Reward Points
• Gift Voucher • Charity Donation
• Prepaid Debit Card
How often are individual members contacted for online surveys within a given
15 time period? Do you keep data on panelist participation history and are limits
placed on the frequency that members are contacted and asked to participate in
a survey?
WorldOne uses a range of methodologies to prevent respondent bias, satisficing behavior and other
data quality damaging behaviors. WorldOne however does not restrict panel member participation
to a number of studies per any given period, but rather uses panel member behavior profiles to establish
whether a person should or should not be invited into our research projects.
policieS and compliance
Is there a privacy policy in place? If so, what does it state? Is the panel compliant
with all regional, national and local laws with respect to privacy, data protection
16 and children e.g. EU Safe Harbour, and COPPA in the US? What other research
industry standards do you comply with e.g. ICC/ESOMAR International Code on
Market and Social Research, CASRO guidelines etc.?
WorldOne adheres to CASRO (Council of Survey Research Organizations) guidelines in protecting
respondent confidentiality. Our panel is in compliance with all regional, national and local laws with
respect to privacy and data protection.
Our research is also treated in accordance with ESOMAR, MRA, EphMRA, BHBIA and MRS Code of
Conduct. All personal information remains strictly confidential as regulated by the latest EU Data
Protection Acts. Additionally, WorldOne adheres to the EU Safe Harbor and HIPAA in the US. COPPA
regulations do not apply, because all panelists are healthcare professionals.
WorldOne’s Privacy Policy for panel member’s states:
• WorldOne’s Global Medical Panel is a professional online research portal, which adheres to
CASRO (Council of Survey Research Organizations) guidelines in protecting respondent confi-
dentiality along with ESOMAR (European Society for Opinion and Marketing Research) and the
MRS (Market Research Society) codes of conduct.
con’t...
7. • WorldOne’s Global Medical Panel will maintain high standards of professional conduct in the
collection and reporting of the information you provide. All personal information remains strictly
confidential and all responses are pooled together. All answers provided will remain anonymous
unless explicitly stated in the study details. WorldOne’s Global Medical Panel will respect your
privacy at all times and the confidentiality of your answers will be maintained as described in this
Policy. Your name, address, telephone number, personal information and individual responses
will only be used as described in this Policy.
• WorldOne’s Global Medical Panel will respect your decision regarding participation in surveys,
answering specific questions or termination of your membership in the panel. Details on termi-
nation of your membership can be found under our Terms and Conditions.
To view the full Privacy Policy and our Terms & Conditions, contact info@worldone.com
17 What data protection/security measures do you have in place?
WorldOne operates secure data networks protected by industry standard firewall and password
protection systems. Our security and privacy policies are periodically reviewed and enhanced
as necessary and only authorized individuals have access to the information.
18 Do you apply a quality management system? Please describe it.
WorldOne both programs and hosts projects for clients and invites sample into client hosted and
programmed studies depending on client requirements.
Our Quality Assurance Processes differ depending on the hosting party. In either instance and where
needed, we will advise the client on best practice.
Regardless of the hosting party, WorldOne will review the questionnaire content to ensure that:
• content, length of interview and honoraria are appropriate for the intended audience
• quotas are set up correctly and sample management is most effective
Redirection links are tested to ensure they are functioning properly and sample is directed into the
survey and thereafter is redirected to WorldOne or the client landing pages, to both collect the final
outcome and the respondent’s honoraria details, if due.
For internally programmed and hosted projects, our quality control team and project managers will
work closely together with our clients to ensure that:
• The questionnaire is developed to spec; including programming, routing, translations, etc.
• The questionnaire functions correctly and the answers are coded as requested.
• Data maps are created and verified according to the deliverables set by the client.
• Reporting tools are functioning properly and are displaying real-time data.
In addition to our automated tracking processes, during field our quality control team monitors the
data daily, project by project, to ensure data quality and integrity.
When developing new system tools to increase operational efficiencies and or implementing data-
base management tools/rules to increase database efficiencies, an independent team of developers
con’t...
8. and market research professionals are involved to ensure that quality is guaranteed and processes
implemented are in line with both legal and market research guidelines.
19 Do you conduct online surveys with children and young people? If so, please
describe the process for obtaining permission.
No. All panelists in WorldOne’s Global Medical Panel are healthcare professionals, there are no children
and young people in the panel.
partnerShipS and multiple panel memberShip
Do you supplement your samples with samples from other providers? How do
20 you select these partners? Is it your policy to notify a client in advance when using a
third party provider? Do you de-duplicate the sample when using multiple sample
providers?
When our feasibility calculations indicate so, rather than using other panel providers, WorldOne
relies on our call centers and local subsidiaries for telephone and face-to-face recruitment of
panel members to ensure client quotas are met in a timely manner.
Do you have a policy regarding multi-panel membership? What efforts do you
21 undertake to ensure that survey results are unbiased given that some individuals
belong to multiple panels?
Individuals are free to join any panels they wish and WorldOne cannot control their activity outside
of WorldOne’s panels. However, we have put data quality checks and sample rules in place to help
prevent multi-panel membership from affecting results.
data Qualit y and Validation
22 What are likely survey start, drop-out and participation rates in connection with a
provided sample? How are these computed?
Panel response rates range from 15-30% depending on the type of study and the target respondent.
These rates are based on the past twelve months of studies WorldOne has completed. Variables such
as respondent type, length of survey, subject of the survey and survey content may greatly affect these
numbers. The calculation of our response rate is based on the total number of accessed interviews
over the total number of invited respondents.
WorldOne’s drop-out rates are very low, and are greatly influenced by study type, content of the sur-
vey, and length of the study. WorldOne’s Project Managers monitor panelists’ behavior closely and will
advise clients if adjustments are needed to increase field performance.
10. 25 Do you measure respondent satisfaction?
Within projects, panel members have the opportunity to leave comments about the survey
completed. This information will be shared with clients when asked/appropriate.
WorldOne closely monitors ongoing panel behavior by reviewing attrition rates and response
rates. We also employ a dedicated panel support team that deals directly with panelists’ comments
and complaints.
WorldOne invites panel members or respondents to take part in face-to-face focus groups and or
online surveys to measure panel satisfaction.
26 What information do you provide to debrief your client after the project has finished?
WorldOne provides clients with access links to project performance reports in real-time. These
reports include updates on quotas and sub-quotas, response rates and incidence rates in total and
by quota, length of interview, and outcome by question or country.
WorldOne Project Managers communicate with clients at a projects closing to see if any further
project related information is needed. If requested, additional information will then be provided.
New York
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+44 207 252 1118
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