Writing Good Content: WordCamp Milwaukee 2014
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Presentation on "Writing Good Content" at WordCamp Milwaukee 2014 Foundation Friday, July 27, 2014
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Writing Good Content: WordCamp Milwaukee 2014
- 1. Writing Good Content with WordPress Foundation Friday Michael McCallister Michael McCallister, WordCamp Milwaukee 2014
- 2. Who am I? • Senior Document Architect, PKWARE • Co-Author, WordPress in Depth, with Bud Smith (QUE, 2010-11) • Notes from the Metaverse (metaverse.wordpress com) • Past President, Wisconsin Society for Technical Communication (www.stc-wi.org) © Michael McCallister WordCamp Milwaukee 2014
- 4. Ask questions any time! © Michael McCallister WordCamp Milwaukee 2014
- 5. Michael McCallister, WordCamp Milwaukee 2014 •GRAMMAR
- 6. What We’re Covering • Defining your audience • Banning Jargon • Banning Passive Voice • WordPress Tools That Can Help Michael McCallister, WordCamp Milwaukee 2014
- 7. Defining Your Audience Michael McCallister, WordCamp Milwaukee 2014
- 8. Secret #1 Nobody connects with everybody overnight. Michael McCallister, WordCamp Milwaukee 2014
- 9. Identifying Audience • Basic Demographics • Age • Gender • Location • Education Level • Language(s) Michael McCallister, WordCamp Milwaukee 2014
- 10. Identifying Audience • Other characteristics • Life Status: Married/Single/Parent/Just graduated • Profession/Job • Favorite Author(s) • Other interests From Rochelle Melander, Write-a- Thon Michael McCallister, WordCamp Milwaukee 2014
- 11. Persona Resources • A Web for Everyone: Designing Accessible User Experiences by Whitney Quesenbery • http://www.usability.gov/how-to-and-tools/methods/personas.html Michael McCallister, WordCamp Milwaukee 2014
- 12. Exercise Tell me about your audience Michael McCallister, WordCamp Milwaukee 2014
- 13. Secret #2: It’s always about meeting readers’ needs! Quality content = relevant material, presented in a way I can understand Michael McCallister, WordCamp Milwaukee 2014
- 14. Quick Quiz Michael McCallister, WordCamp Milwaukee 2014
- 15. Jargon Evil Scourge #1 Michael McCallister, WordCamp Milwaukee 2014
- 16. Can you scan this quickly? Michael McCallister, WordCamp Milwaukee 2014
- 17. Passive Voice Evil Scourge #2 Michael McCallister, WordCamp Milwaukee 2014
- 18. To Be or Not To Be? Is Was Has Were Been Michael McCallister, WordCamp Milwaukee 2014
- 19. WordPress to the Rescue! Some tools to help create quality content Michael McCallister, WordCamp Milwaukee 2014
- 20. 5 Tools • Editing Tools and Plugins • After the Deadline (WP.com + Jetpack • Yoast WordPress SEO (plugin) • FD Word Statistics (plugin) • Human Help • WordPress Daily Post • Request Feedback (WP.com) Michael McCallister, WordCamp Milwaukee 2014
- 21. After the Deadline • Created by Automattic, 2011 • Default spell checker in WordPress.com • Included with Jetpack • Browser plugins: Firefox/Chrome Michael McCallister, WordCamp Milwaukee 2014
- 22. Michael McCallister, WordCamp Milwaukee 2014
- 23. Yoast WordPress SEO • Created and maintained by Joost deValk • Plugin • Readability statistics • Many other goodies Michael McCallister, WordCamp Milwaukee 2014
- 24. FD Word Statistics • Created by John Watson • Plugin • Readability statistics: Gunning-Fog, Flesch & Flesch-Kincaid • Old, but functional Michael McCallister, WordCamp Milwaukee 2014
- 25. Request Feedback • Help from humans you know • WordPress.com only (form) • Me Michael McCallister, WordCamp Milwaukee 2014
- 26. WordPress Blogging University • Informal writing courses • Daily prompts • Inspiration Michael McCallister, WordCamp Milwaukee 2014
- 27. Secret #3 Practice, Practice, Practice Michael McCallister, WordCamp Milwaukee 2014
- 28. Want Some Writing Help? • I’ll be in the building the rest of the day, all day tomorrow • Write me (or Request Feedback) at Michael@michaelmccallister.com • Visit me at www.michaelmccallister.com Michael McCallister, WordCamp Milwaukee 2014
- 29. Free Webinar Wednesday • Your Author Platform: Why You Need One and How to Get Started • Wednesday, July 30 1-2PM Central Time • Registration URL: https://attendee.gotowebinar.com/register/3447338748608137730 Webinar ID: 124-619-819 In this 60-minute webinar, Carole Jelen shows you how to create the basic framework of your author platform as a starting point to growing it over time. Once your author platform is built, it takes on a life of its own. This seminar also explains the 12 underlying New Rules that are foundations for your writer platform. Michael McCallister, WordCamp Milwaukee 2014
- 30. Questions? Have a great WordCamp! Michael McCallister, WordCamp Milwaukee 2014