Earlier Workfront surveys have found that marketers almost never feel like they have enough time to get through their burgeoning workloads. Our new State of Marketing Work Report confirms that marketers, on average, have less time than their colleagues to get stuff done. But why? Read on for 7 findings that shed light on this mystery…
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Marketers Time Management: What's happening to it, how they cope, and how to get time back
1. Marketers Out of Time?
What’s happening to marketers’ time, how
they’re coping, and how they can get it
back
2. Introduction
Earlier Workfront surveys have found that marketers almost never feel like they have
enough time to get through their burgeoning workloads. Our new State of Marketing
Work Report confirms that marketers, on average, have less time than their
colleagues to get stuff done. But why? Read on for 7 findings that shed light on this
mystery…
3. Finding #1: Marketers really do have less time for their primary job duties than non-
marketers.
4. We asked marketers and non-marketers what percentage of their work week was taken up by
their primary job duties.
Non-marketers spend 46% of their week on primary job duties
But marketers have only 36% of their week for primary job duties
11. We asked marketers how often they log in to work or work email before or after standard
business hours, either in the office or remotely.
89% confess to logging in outside of standard hours
56% do it every day
18. We asked marketers: “How many times in the last week have you delayed going to the
restroom to meet a deadline?”
60% confess to “holding it” to get work done
30% do this 4 or more times per week
21. We asked marketers why they work outside standard business hours.
52% “To get ahead of my work”
37% “Too much work to do”
32% “It is expected at my company”
17% “To look more dedicated than my colleagues”
22. Conclusion
Email, meetings, and administrative tasks are absorbing so much of marketers’ time that
they must resort to overtime and other tactics to keep up with their primary job duties.
Given the dangers of reporting routinely to overtime, marketing managers would do well to
find solutions that shrink the amount of time spent in email, meetings, and other
administrative tasks and give marketers back more time for the work they were hired to do.
Click here to read the full 2015 State of Marketing Work Report.