The clock’s ticking to finalize your 2022 marketing strategy, but what worked this year may not be best next year! In a world of constant changes, how do you prepare? Whether you’ve already created a plan or are trying to scrape one together, check out these webinar slides to: • Identify the best marketing channels for your business • Come up with creative ideas to attract customers • Create an achievable budget and plan

1. Your Ultimate 2022 Marketing
Guide
Planning the Year Ahead from Start to Finish
Presented by: Susie Marino

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LOGISTICS
• The webinar will be recorded.
• Check your inbox for the materials.
• Submit your questions for the Q&A
segment!

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Your Business Growth Is Our Goal.
WordStream by LOCALiQ is your go-to source for data and insights
in the world of digital marketing. And when small businesses need
a partner to make their goals a reality, LOCALiQ provides the
platform, technology and services that that helps businesses find,
convert and keep customers.

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Susie Marino
• Content Marketing Specialist @
LOCALiQ
• Former Digital Marketing Consultant @
WordStream
• Boston Based

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Agenda
• Step 1: Choose your marketing channels
• Step 2: Identify ways to promote your
business
• Step 3: Budgeting
• Step 4: Scheduling
• Step 5: Measurement

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Step 1:
Get to know your options

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2022 Marketing Channels
Free Paid
Both

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2022 Marketing Channels

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2022 Marketing Channels

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2022 Marketing Channels
Exact
• Plenty of options for any budget
• Cross-channel strategies are best
• Always have a backup plan!

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Step 2:
Learn how to best use your
chosen 2022 marketing
channels

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How Can X Channel Work for My Business?
● Think “out of the box”
● Evaluate both paid and non-paid options within each channel
● Look at what your target audience is engaging with elsewhere
● SWOT and SMART are a good place to start

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2022 Marketing Trends to Keep In Mind

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Step 3:
Identify and allocate your
2022 budget

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Steps to Set Up Your 2022 Marketing Budget
1. Organize your financial information
2. Factor in the costs of basics
3. Choose: percentage of monthly revenue or goal-based?
4. Decide how to run your marketing
5. Estimate your channel costs
6. Break it down in a way that makes sense for you
7. Set up your payment methods

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Step 4:
Plan

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Plan Your 2022 Marketing Ahead of Time
● Create a schedule and stick to it!
● Use a calendar to preplan
● Consider:
○ Timing
○ Channel
○ Content brainstorming
○ Creation
○ Editing
○ Execution
○ Reporting

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Step 5:
Know what success looks like

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Reporting & Analysis
● Find reporting methods that work for you
● Set them up and test ahead of time
● Schedule regular check-ins
● Leverage benchmarks along the way
● Prepare for best and worst scenarios

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Final Thoughts

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Be ready to know when and
where you can splurge or save!
1. Know your where and how.
3. Planning is everything.
2. Get familiar with your budget.
Understand your options for 2022
marketing channels and how they
can help promote your business.
4. Consistency is key!
Always have back up plans
and ways to measure success
in place.
Key takeaways
Create a schedule and stick to
it!

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Thank You!