As a marketer you know how important it is to understand your audience; you also know how impossible it can be to get that right! In this webinar, digital marketing pros from WordStream and Bounce Exchange share 4 psychology principles to help you get inside your audiences’ heads and gain insights to boost your landing page conversion rates. You’ll learn how to: -Leverage psychology to better understand your audience -Use that knowledge to build a better conversion funnel -Craft landing pages with crazy high conversion rates For more information on WordStream, visit www.wordstream.com.

1. 4 Ways to Get Crazy High Conversion Rates with Psychology
Brought to you by:
www.wordstream.com/learn
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2. www.wordstream.com/learn
Want to get smart in paid search?
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3. Today’s Presenters
Chris McHale
Marketing Manager, WordStream
@wordstream
Ryan Urban
CEO, Bounce Exchange
@bounceexchange
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4. What is Bounce Exchange?
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5. Marketing Psychology
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6. Guess the Winner
A.
B.
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7. Humans Kill Conversions!
A.
B.
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8. Guess the Winner
A.
B.
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9. Compliance Momentum
A.
B.
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10. Guess the Winner
A.
B.
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11. Eliminate Distractions
A.
B.
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12. Enter your email here
Enter your email here
Guess the Winner
A.
B.
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13. Your Visitors Aren’t Stupid
A.
B.
Enter your email here
Enter your email here
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14. In short…
•Humans Kill Conversions -Don’t block your own offers with distracting & unnecessary images
•Compliance Momentum –getting someone to make a small commitment increases their chances to make a bigger one
•Eliminate Distractions –Get to the point as quickly as possible
•Your customers aren’t stupid –give them something realistic
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15. 10 Landing Page Best Practices
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16. 1Don’t Send Visitors to Your Homepage
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17. Don’t send visitors to your homepage
•FACT: Over 25% of AdWords advertisers send all their PPC traffic to one landing page
•FACT: 1 in 5 small business advertisers send all their PPC traffic to their home page
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18. The Solution:
Create unique landing pages for your different types of traffic (e.g. PPC, social media, email)
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19. 2Make Sure You A/B Test
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20. Version A
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21. Version B
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22. +128% Conversions with Version B!
Version A
Version B
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23. Try something new!
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24. Version A
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25. Version B
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26. +40% Conversions with Version B!
Version A
Version B
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27. 3Use Directional Cues to Direct Attention
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28. Use directional cues to direct attention
+22% Conversions with arrow!
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29. 4Use Bullets to Simplify Copy
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30. Use bullets to simplify copy
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31. 5Be Consistent
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32. Be consistent
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33. 6Use Testimonials and Trust Symbols
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34. Use testimonials and trust symbols
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35. Use testimonials and trust symbols
As Seen In:
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36. 7Provide a Phone Number
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37. Provide a phone number
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38. 8Use Segmentation
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39. Use segmentation
•By Source: Send PPC, email, social media, etc. to separate landing pages for a better user experience
(Remember Best Practice #1: Don’t send all traffic to your homepage!)
•By Type: Examples:
•Don’t send advanced offers to novice users
•Don’t send a men’s shoes sale to your female audience
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40. By type:
Advertisers
Agencies
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41. #GetMoreConversions

42. #GetMoreConversions

43. 9Set the Expectation
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44. Set the expectation
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45. 10Measure Your Results
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46. Measure
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47. www.wordstream.com/google-adwords
www.wordstream.com/landing-page
Grade Your AdWords Account
Grade Your AdWords Landing Pages
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48. Let’s keep in touch!
@bounceexchange
profit@bounceexchange.com
@wordstream
marketingteam@wordstream.com
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