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LIVE WEBINAR
© Copyright 2018 WordStream, Inc. All rights reserved.
The Key to Making Online
Advertising Profitable
Matt Hill
October 24, 2018
| Confidential 2
Online Advertising Expert
Matt Hill
About Me
- Been at WordStream for 4 years
- Preformed over 1,000 account audits
- Born and raised in Vermont
- Dog’s name is Jame’O
| Confidential 3
By the end of this session you will walk away knowing…
1 The Impact of Quality Score on Your ROI
2 The Importance of Query Management and Relevancy
3 Easy Ways to Create Static and Video Ads
4 WordStream’s 20 Minute Work Week Alerts
4| Confidential
Let’s Ask the Audience
| Confidential 5
| Confidential 6
By the end of this session you will understand…
1 The impact of Quality Score on ROI
2 PPC Best Practices and Optimizations
3 WordStream’s 20 Minute Work Week
4 Advanced Strategies to Improve CTR and Conversion Rate
| Confidential 7
By the end of this session you will understand…
1 The impact of Quality Score on ROI
2 PPC Best Practices and Optimizations
3 WordStream’s 20 Minute Work Week
4 Advanced Strategies to Improve CTR and Conversion Rate
| Confidential 8
By the end of this session you will understand…
1 The impact of Quality Score on ROI
2 PPC Best Practices and Optimizations
3 WordStream’s 20 Minute Work Week
4 Advanced Strategies to Improve CTR and Conversion Rate
| Confidential 9
| Confidential 10
See Smart
Video Ads in
Action

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The Key To Making Online Advertising Profitable

  • 1. LIVE WEBINAR © Copyright 2018 WordStream, Inc. All rights reserved. The Key to Making Online Advertising Profitable Matt Hill October 24, 2018
  • 2. | Confidential 2 Online Advertising Expert Matt Hill About Me - Been at WordStream for 4 years - Preformed over 1,000 account audits - Born and raised in Vermont - Dog’s name is Jame’O
  • 3. | Confidential 3 By the end of this session you will walk away knowing… 1 The Impact of Quality Score on Your ROI 2 The Importance of Query Management and Relevancy 3 Easy Ways to Create Static and Video Ads 4 WordStream’s 20 Minute Work Week Alerts
  • 6. | Confidential 6 By the end of this session you will understand… 1 The impact of Quality Score on ROI 2 PPC Best Practices and Optimizations 3 WordStream’s 20 Minute Work Week 4 Advanced Strategies to Improve CTR and Conversion Rate
  • 7. | Confidential 7 By the end of this session you will understand… 1 The impact of Quality Score on ROI 2 PPC Best Practices and Optimizations 3 WordStream’s 20 Minute Work Week 4 Advanced Strategies to Improve CTR and Conversion Rate
  • 8. | Confidential 8 By the end of this session you will understand… 1 The impact of Quality Score on ROI 2 PPC Best Practices and Optimizations 3 WordStream’s 20 Minute Work Week 4 Advanced Strategies to Improve CTR and Conversion Rate
  • 10. | Confidential 10 See Smart Video Ads in Action