Outsmart your competition. In today’s highly competitive business world, you need to be aware of what others in your industry are doing and how you can adapt their best techniques to make your business even stronger. Tune in for our live webinar with experts from WordStream and iSpionage; we'll show you the latest paid search strategies so you can outshine your rivals, attract more leads, and win more business. Don't miss your chance to learn how to increase your competitive advantage in the marketplace - register now! During the webinar, you'll learn: -How to strategically write ad copy to snipe traffic from competitors -How to use custom affinity to divert leads from rival companies -How to use innovative paid placements on Gmail and YouTube to steal traffic from competing businesses

1. LIVE WEBINAR

2. Today’s Speakers

3. Launch Poll

4. Today We’re
Talking About
Competitive
Intelligence

5. How to Use Competitive Intelligence to Find
Profitable Keywords Faster

6. What if you could find a shortcut?
@iSpionage

7. Introducing Competitive Keyword Research
@iSpionage

8. Sort in Excel with “CTL + F”
@iSpionage

9. Competitive Keyword Research Helps You To…
1.Find profitable keywords faster by revealing
your competitors’ most effective terms.
2.Save time by providing the ultimate keyword
research shortcut, i.e. the terms that are
already working for your AdWords competitors.
3.Learn from advertisers with $1,000,000+
AdWords budgets.
@iSpionage

10. Why You Should Spy on
Your Competitors’ Ads

11. Paid Search Ads Are VERY Competitive!
@iSpionage

12. SO WHAT SHOULD YOU DO?

13. Study the SERP Results
@iSpionage

14. Use Competitive Intelligence to Spy on Your Competitors’ Ad Copy
@iSpionage

15. You Need to Spy on Competitors’ Ads Because…
1.Paid search is highly, highly competitive.
2.You lower your CPC by boosting your CTR, and
to boost CTR, your ads need to stand out.
3.Boosting CTR results in a higher ROI and lower
CPA.
@iSpionage

16. Spying
Helps Boost
Conversions

17. First, Take A Hard Look In The Mirror

18. How Can You
Improve Your
Landing Page
Experience?
@iSpionage

19. START
WITH A
TOOL
@iSpionage

20. What Can You Learn
From Competitors’
Landing Pages ?

21. Use a form to capture leads on the page
Strong CTA
@iSpionage

22. Include Customer Testimonials
Strong CTA
@iSpionage

23. PERCEPTION IS KEY
FAQ’S
COMPANY
LOGOS
@iSpionage

24. Now Rinse & Repeat
with other competitors
@iSpionage

25. Spy on Your Competitors’ Landing Pages To…
1.Learn how they convert their traffic.
2.Improve your conversion strategy.
3.Get copy ideas.
4.Learn from advertisers spending beaucoup
dollars on AdWords and landing page
optimization.
@iSpionage

26. Now over to Miss
Cleo for Her
Competitive
Visions

27. It’s a Dog-Eat-
Dog World Out
There

28. @TheRealMissCleo

29. PPC Tip 1: Review The Auction Insights Report
See who is bidding on your keywords!
@TheRealMissCleo

30. Bid on competitive terms
Create smart ad copy
Take them to a comparison
landing page!
Now You Know Who’s Bidding On Your Terms
@TheRealMissCleo
What You Gunna
Do About It?

31. Target Using Smart Copy!

32. Send Them To a Comparison Landing Page!

33. PPC Tip 2: Use The Google Keyword Planner
@TheRealMissCleo

34. What About Other
Google Ad
Placements?

35. YouTube is everything…

36. Be Top of Mind
What I
Want
Your
Brand
YouTube overall, and even YouTube on
mobile alone, reaches more 18-49 year-
olds than any cable network in the U.S!
YouTube processes more than 3 Billion
searches a month!
@TheRealMissCleo

37. Don’t let them
forget you!
Target the
competition
directly
Tell me Miss Cleo, what do I DO!?

38. Where do I start?
@TheRealMissCleo

39. @TheRealMissCleo

40. @TheRealMissCleo
Where Could My Ads Be Placed?

41. In-Stream is great
In-Stream Ads show up before a video that you’re
watching
• Get at least 5 seconds of branding FREE!
• But still get high engagement from Customer
Match
@TheRealMissCleo

42. In-Display ads show in the search results and suggestion column
• It can be hard to get traffic with low volume ☹
• Try breaking them into separate campaigns
In-Display is a bit tricky
@TheRealMissCleo

43. Bonus: This can apply for YouTube Shopping too!

44. Gmail is your friend too!
@TheRealMissCleo

45. Email is the #1 Marketing Channel Used by Business
@TheRealMissCleo

46. In 2015, the number of emails
sent and received per day total
over 205 billion.
*source the Radicati Group Inc.
And yeah it’s growing too!
That’s HUGE!
@TheRealMissCleo

47. But even good
email campaigns
have an opening
rate of 20%
Email Marketing Campaigns?
Well, Duh
That’s Why I already run
email campaigns
@TheRealMissCleo

48. Even More Disappointing…
CLICK THROUGH RATES ARE EVEN
LOWER!
WITH AN AVERAGE OF 5%
@TheRealMissCleo

49. On 80% of Unopened Email &
95% Lost Leads
On 80% of Unopened Email &
95% Lost Leads
@TheRealMissCleo

50. →CPC’s are cheap
→Impressions are high
→Top on the inbox
Gmail is your friend

51. How do you use
this for your
competitors?
Bid On Their
URL & Brand
Name!

52. How do I do it?
@TheRealMissCleo

54. Gmail Ads will bring you to the top!
Click Through Rate! With Low CPC’s
@TheRealMissCleo

55. Make Yourself Stick Out

56. Make yourself stick out
Inboxes can get flushed
out quickly
Target people who are
already familiar with the
competition!
Remember that 95%
@TheRealMissCleo

57. Top of the Inbox
Ha! They thought I had
someone to go to
Valentines day dinner with!
Proud of myself for not
falling victim to the sales!
I really do love shoes
tho…
I think they are profiling
me…
Only one email opened
@TheRealMissCleo

58. Turn Up the Ad Game

59. Launch Poll

61. Questions?
@TheRealMissCleo
@iSpionage