Marketing your Services in changing times, CHS Conference, October 2011
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Presentation on Marketing your Services in changing times, presented at the Centre for Housing Support, Shaping the Future of Sheltered and Supported Housing Conference, Leeds, October 2011
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Marketing your Services in changing times, CHS Conference, October 2011
- 15. But what are they really like?
- 18. Messages and usp
- 19. Messages and usp
- 21. Activity Action Timing (2010) Audience Measurement Communications Strategy Agree, review and develop Ongoing at six monthly intervals Internal – board members Overall success of strategy incorporating all of below Lyng CA Brand Refresh Refresh and agree April Internal Develop guidelines May Internal Design and produce stationery, literature, display material, signage June All Impact on image and awareness of the Lyng estate and Lyng CA Website Develop design and content for key pages and publish May then ongoing development and updating All Website views Direct response to website Tenant involvement survey Carry out May/June Tenants Level of tenant involvement Stakeholder image survey Carry out May/June Stakeholders Image of Lyng CA and estate Lyng CA media relations programme Produce press releases Averaging one press release a month, intensifying around start on site All Advertising value Key messages Lyng estate reputation management Identify spokespeople Manage coverage of estate Ongoing All Quality of coverage – positive v negative Estate image surveys Carry out media training and develop protocol June Internal – board members/stakeholders Quality of coverage Community Newspaper Write, design and print Launch – June then quarterly Tenants, wider Lyng community and stakeholders Readership Response to newspaper
- 22. Company Contact Details Source Value Enquiry Date Meeting Date Won/Lost
Hinweis der Redaktion
- Mine’s a marketing perspective Presentation broken down into two sections
- Mine’s a marketing perspective Presentation broken down into two sections
- Mine’s a marketing perspective Presentation broken down into two sections
- Mine’s a marketing perspective Presentation broken down into two sections
- Mine’s a marketing perspective Presentation broken down into two sections
- Mine’s a marketing perspective Presentation broken down into two sections
- Mine’s a marketing perspective Presentation broken down into two sections
- Mine’s a marketing perspective Presentation broken down into two sections
- Mine’s a marketing perspective Presentation broken down into two sections
- Mine’s a marketing perspective Presentation broken down into two sections
- Our slogan Will keep it short, shows I understand target audience The target audience is one of the first questions we ask
- Target audiences Segment