1. Wooyong(Steve) Shin / 신 우 용
P.O Box 686. Grande Cache. AB. T0E 0Y0
1-780-827-6974(Canada) / 070-8263-3714
Skype ID : wooyongshin
wkjhm1589@gmail.com
OBJECTIVE
A seasoned and successfulleader with a track record of producing, presenting and managing the implementation of
innovative business solutions. Highly motivated with a proven ability to develop people and commercialize all aspects of a
business.Experienced in converting every opportunity into success and ofdriving profit and growth. Well networked and
highly successfulin implementing business process improvements, defining company direction, achieving goals, change
and optimising business procedures.
Qualifications
Resourceful, quick learning and work well under pressure.
Self-management skills and posses a strong sense of responsibility.
Recognize problems and problem solver and team player with proven leadership qualities
Managing and organizing projects, data, information, and people.
Excellent Communication skills and good listener and motivator.
Market share, revenue, and profit growth are key drivers to the success of the company.
Proven ability to manage multiple tasks, projects, and assignments simultaneously.
Core Competencies
Finance Control
Staff development
Business/Project Strategy & Directions
New business planning
Problem Identification & resolution
Sales Management
Cross-Cultural Communications
Customer relationship
Multi-project management
Professional Experience
General Manager
Misty Mountain inn & Suite. Alberta. Canada 2012.10 - Present
Misty Mountain Inn & Suites is the leading deluxe hotel in Grande Cache, 80 rooms are comfortable and offering a resort atmosphere ideal
for both business and leisure travelers.
Hold full P&L responsibility as General Manager. Oversee scheduling, hiring, and training operations. Supervise management of
housekeeping, front office, reservations, sales / marketing, security, and building / grounds maintenance at three locations.
.
Scope of Operations
 Maximize profits and control costs.
 Budgetary forecasting.
 Reviewing and monitoring all budget expenditure.
 Responsible for thepreparation of property budget and forecasts
 Responsible for all aspects ofhuman performance issues.
 Ensure that all employees are trained for their positions to maximize service, production and efficiency
 Strong leadership skills that motivate the staffs to performbeyond expectation (Canadian staffs : 9, Korean staffs:2)
 Manage daily operations of thecomplex including all administration duties for the management of finances, human resources, stock
control, cash control, promotions and marketing.

2.  Review sales, ensure proactive measures to fill hotel and meet set targets
 Quantitativeprocessing of data via office machine equipment, mathematical computations and analysis to accurately determine and
communicate financial, forecasting and space utilization calculations.
 Negotiating legal contracts with suppliers.
 Effectively deal with internal and external customers, some of whom will require high levels of patience, collect
accurate information and resolve conflicts.
 Ensured staff provided exceptional customer service to guests.
 Ensure the property is wellmaintained and that all mechanical equipment is in good working order.
 Deliver strong and consistent income gains through effective management, purchasing, and operating cost reductions
 Initiated, developed, and cultivated strategic business partnership with Community Tour Center in order to meet
customer expectations, provide value-added benefits, and increase overall profits.
 Overall stock management of all goods
 Report regularly to the complex owners regarding operations and planning.
Country Manager
Sunrider Korea, Seoul. Korea 2010. 3 – 2011.6
Sunrider International is global company in over 42 countries with 7,000 retail stores. The headquarter is in U.S.A.
Sunrider Korea has 120 Franchise Stores sell natural Cosmetic and Skin Care products and Health Foods in Korean market.
Responsible for planning strategic business objectives and also implementing systems and processes to monitor and report on
performance against agreed Key Performance Indicators across all the business sectors.
HIGHLIGHTS
 Successfully innovated and changed company from MLM business to Franchise business system
 Opened Company Flagship Store
 Negotiated contracts with building contractor and cut 30% off costs for Company Flagship Store
 Deliver strong and consistent income gains through effective management, purchasing, contract negotiations, production functions and
operating cost reductions
 Expanded Franchise Stores in better locations.(120 stores)
 Generate USD 2 million sales each month. (Annual Revenue USD 25 mil.)
 Focus on stabilize Franchise business systemthrough training, monthly seminar and develop store manuals for Franchise storeowners
 Developed Blog. Marketing tools and new channels
 Participated in global event as a Representativefor the company(ex, Pusan International Children’s Film Festival)
 Participatein new product development of new products;bring product to market on time.
 Marketing Strategy and Business Planning
-. Responsible for annualbusiness plan at the local level in line with global strategies.
-. Developed and lead execution of local marketing plan activities for assigned brands and
managed the effective deployment of the marketing budget.

3.  Execution of Brand Management
-. Executed annual business plan of assigned brand(s)within the context of the agreed strategies
to maximize long term sales and profitability.
-. Monitored and analyzed brand performance and external environment such as industry, trend,
competition, customer and consumers to identify opportunity to increase brand profitability.
-. Regular forecasting and implement short term marketing strategy for target achievement
 Product Development
-.Identify consumer needs via research, consumer feedback, competitor’s activity, market benchmarking
and market information.
-. Managed to develop concepts and check consumer perception
-. Led the product development full process as a project owner.
 4P Execution (Product, Promotion, Placement and Pricing)
-. In close cooperation with the sales and trade marketing, identifying trade needs and/oropportunities
and developing pricing and distribution strategies and trade promotions for assigned brands
in line with overall brand strategy and financial budget.
WooYo SCOPE OF OPERATIONS
To perform the duties of Country Manager for the Company including, but not limited to, the following:
 Responsible for driving the growth of revenue and profit margins.
 Responsible for all contracts and lease agreements with key stakeholders & clients.
 Interpreting financial data and drawing conclusions.
 Reviewing and monitoring all budget expenditure. Daily meeting with a Finance Manager.
 Created, monitored business metrics and analyzed revenue steams, establish and manage costs, draft schedules and product delivery.
Keen insight of reviewing process and advising production and operations.
 Support theCompany’s Authorized Business Owners in Korea (“ABOs”) and maintain good ABO relations within the confines of the
company’s Business Guide
 Interview, hire, train and dismiss manager, and superviseemployees to all department
 Motivating & providing strong leadership to all departments.
 Provide direction, guidance, and support for the Company’s department managers and ensure the effective functions of all of the
Company’s departments
 Acted as escalation point for team to resolve critical customer service issues.
 Complexity and problem solving as professional manner
 Communication with Asia Pacific International Manager in regular base
 Report regularly to the Company’s Board of Directors both verbally and in writing.
 Ensure full compliance with Company policy with Korean laws and regulations
 Facilitate timely new product approvals with the local Health Ministry and all other applicable authorities
 Manage a full department of 35 staff members and all aspects of the Company’s operations, including but not limited to the
following:
- Accounting and finance / Customer service department, including order taking and distributor representatives /
Art and communications / Inventory / Product registration / Human resources / Information system
 Closely work together with Marketing and Sales manager.
 Set up promotional programs to create and maintain ABO involvement that will lead to increased sales

4. Senior Product Manager & Communication Manager
Anam Legrand, Seoul. Korea 2000.8 – 2009.2
Legrand is worldwide leader for components and systems for electrical installation & information networking in housing and commercial
building. The headquarter is in France. Anam Legrand is also leader for electrical installation products in Korean market. Its annual
revenue was USD 35million with 100 staffs, included product lines.
Responsible for managing 3 product managers in marketing team as a senior Product Manager and 2 staffs as a Communication Managers
in PR/Communication Team. Delivered excellent results and achieved the highest operational standards of thebusiness. Also in charge of
interpretation between Korean staffs and staffs from headquarter.
HIGHLIGHTS
 Managed products of the wiring devices, Home Network System and cable tray products in Housing and commercial building and
industrial markets. Kept number 1 market position against competitors in volumes and values.
 Expanded vendor sourcing and captured US$ 200K in material and cost reduction.
 Developed new channels. DIY products at 27 Carrefour shops, other hyper markets and interior shops.
 Responsibility for sales of Carrefour shops and interior shops with sales staff
 Visited customers (retail stores and construction companies) to introduce new products and sales promotion.
 Set up and managed overall PR/Communication department.
 Managed all aspects of new products from design, to quality, to negotiation with subcontractor, logistics and price as well as the
implementation process.
SCOPE OF OPERATIONS
 Acted as a leader within the firm during theprocess of product planning and marketing – Played vital role in planning product strategy
and road map, according to market competition.
 Designed and implemented numerous marketing plans for markets - with each market fully exceeding thequota.
 Monitored competitors and gathered and analyzed competitive market intelligence and determined competitive trends..
 Achieved strong and sustainable revenue for thecompany through product management practices. Expertly determine long range
objectives and manage projects within or below established budgets.
 Prepared and presented product marketing documents – Key features, reasoning and product advantages.
 Planed, directed, developed and implemented advertising campaigns to promotethesales of products using various promotional tools
such as new catalogs, brochures and various promotion tools and coordinated activities and events.
 Worked and coordinated with third parties to develop business relations and partnerships.
 Introduced products to customers – Assisted and trained thesales department in developing sales tools and marketing strategies
 Researched, determined and recommended prices for new products based on goals, forecasting and product profitability – Presented
marketing budgets that could guarantee success and prepared monthly revenue forecasts, keeping track of the output.
 Interacted with the press and research analysts to promotethe product.
 Prepared annual budget for Communications side and presented the performance of the business regularly to the general manager
and Communication departments in HQ in France.
NEW PRODUCT DEVELOPMENT
 Managed theentire product cycle from beginning to end.
 Involved in QA process and ensured product safety for customers in order to avoid negative feedback – Conducted quality checks
on products prior to their release for sale.
 Communicated with operators regarding production process, packaging and totaloutput.
 Launched Do It Yourself (DIY) products at new distribution channels.
 Launched high-tech of Home Networking System products
PRODUCT / BRAND AWARNESS & TRAINING
 Mademultiple sales and marketing presentations in support of thesales process to customers of the 5 regional operating
companies.

5.  Conducted internal training sessions for direct sales and call center on new products, and use it as an opportunity to takefeedback
for better product enhancement.
 Trained wholesalers on new products to ensure clear understanding about new products and communication across all channels and
met customer satisfaction.
 Managed and coordinated activities, events and trade shows to introduce new products, and increase brand awareness
 Coordinated to build new show room and training center in head office. It was selected one of the remarkable show room in
Legrand subsidiaries.
INTER - EXTERNAL COMMUNICATION
 Worked closely with Production, Quality control, Logistics and Purchase team for launch of new products, and manage existing
products to providebetter services to customers.
 Conducted with group marketing peoplein HQ, and worked closely together for launch new group projects and exchange market
information/knowledge to fulfill in local market.
 Supported Communication and interpreted in Korean and English for Korean staffs and peoplefrom thegroup in France.
 Organized weekly meetings with sales staffs and visited markets regularly to understand customer feedback, monitor trends and
updated market issues to support to thebusiness.
 Liaised with theadvertising agency for all products communication.
Product Manager, Domestic & Personal Care Products.
Philips Korea, Seoul, Korea 1994-2000
Philips is a diversified health and well-being company on improving people’s lives through timely innovation. Philips Korea is one of
the biggest branch office in Asia. It’s annual sales was USD 60 million.
Started as a Sales Representative for 1 year, after that I was assigned to Product Manager.
As Sales Staff
 As a sales representative, managed a team of 15 sales staffs in 15 major department store chains in Seoul, and maintained excellent
relations with Department Store buyers until moved in Marketing Team.
 Handled customer inquiries and complaints in a professional manner.
 Met customer needs to consistently generate top sales
 Interact well with other staff members and clients at all levels based on outgoing and friendly nature
 Achieved 110% of quota.
 Developed Product Demonstration and event at Department Store
 Negotiated with DaeWoo Retail Store Department for price, products and promotion tools to start business with
Daewoo Retail Stores
As Product Manager
.
 Researched the market, conducted product enhancement/development for products to ensure optimization, profitability and
customer satisfaction
 Suggested new products based on consumer survey, market trends and industry research.
 Launched new products successfully after market surveys, market monitoring and thorough research of competitors. All products
kept thenumber one market position - Men shaver, Hair dryer, Coffee maker, Iron, and etc.
 Only one who was In charge of all domestic appliance and personal care products in company.
 Initiated several product campaigns to ensure maximum sales.
 Conducted extensive research to ensure customers receive items as advertised
 Supported and managed all activities, events and trade shows for sales promotion – Korean Electronic Fair, Road show, and etc.

6.  Created a sales tool kit for direct sales to be able to clearly communicate all product benefits and features and this was made a
standard for all products.
 Developed various channels. TV home shoppingchannel, sponsored on TV dramas, Amway, and Korean Dental Hygienist
Association, etc.
 Appeared on a CATV home shoppingprogram(39 shopping) to promoteproducts.
 Managed product training for sales staffs, call center and after service center for effective selling.
 Organized meeting with logistic team for stock management and improve product delivery.
 Improved quality product ratings under 3% of failure implementing a continuous improvement process with both Philips Korea and
Philips HQ. Execute operational aspects of market trails and key consumer sampling.
 Participated in brainstorming sessions with other product managers to launch new products such as product package and joint
marketing with other companies.
Professional Development
Convention 2010 (U. S .A.)
Publicity SessionandTraining, Legrand, France
Graphical chart training, Legrand, France
Publicity SessionandTraining, Legrand, Russia
Marketing data analysis tooltraining, Anam Legrand, Korea
Marketing Seminar and new product launch skill, Legrand, Spain
Marketing Seminar, Legrand, France
Marketing Strategy II, Philips, Singapore
Master of Business Administration, University of New Haven, USA
President of Korean Student Association in University of New Haven
Bachelordegree in Mechanical Engineering, SeoulNational University of science & Technology
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