2. Berry allows you discover great tastes and restaurants through
short video recommendations posted by food lovers in your city.
The intuitive interface helps you watch videos of great food
experiences to help you decide where to go without having to read
long reviews and swiping pictures.
You can also feel the raw impression of the food and happiness
moment before just eating something delicious.
Less time, more fun to dine out.
berryapp.co
3. Fake and long
reviews
Images are not
descriptive enough
Long process of
decision making
Choosing what to eat is not easy and it makes you feel disappointed,
if you choose the wrong food. And don’t forget the long process.
The problem
berryapp.co
4. The Solution
berryapp.co
Our solution is video
Food videos are
adorable itself !
You can’t take video
without visiting
Raw impression of food
and the ambience
in 10 seconds
5. How it works
berryapp.co
Watch 10 second videos
to discover new tastes
and places
Find easily the best
restaurants or cafes
around you.
Share and enjoy
with other foodies
and your friends.
6. Market validation
berryapp.co
Seoul is an 24 hours
active city with more than
500,000 restaurants.
Online food business is
the 3rd in the world after
USA and EU.
Big success of other
companies like Baemin,
yogiyo, mangoplate,
poing.
12Online food business
market size $12 billion
per year60Market size for the
restaurant sector
$60billion per year
7. Competitors
berryapp.co
Between Date
Lists real date spots from
around the country.
Users can share reviews and
their experiences.
Between Date
Restaurant discovery and searching app
with location, price, restaurant info and
user reviews.
MangoPlate
$7M total funding $1.7m total funding -
Diningcode (다이닝코드)
is an online search portal that analyzes
big data to help users find
restaurants in their vicinity.
Dining Code
Restaurant discovery and searching app
with location, price, restaurant info and
user reviews.
MangoPlate
$7M total funding $1.7m total funding -
Diningcode (다이닝코드)
is an online search portal that analyzes
big data to help users find
restaurants in their vicinity.
BaeminPoing Yogiyo
Competitors
Later stages competitors
8. Inviting popular chefs and food lovers
to our app
Partnerships with some restaurants and
popular social media pages
Discount coupons from restaurants
Attractive content creation and sharing
on social media
Collaborate with other foodie applications
ASO ( App store optimization)
Events
Competitors
berryapp.co
Market adoption
9. Business Model
berryapp.co
Video filming subscription for local restaurant’s
social media channels.
Promoted content.
One click food orders directly from the video.
10. Milestones
berryapp.co
2017 2018
March
App launch
June
Android version
July
New features
User can create
lists of restaurants
Berry roulette (pick
a restaurant from
6 video
recommendations)
Featured content
slider
August
Subscription
for restaurants
Professional video
production
and promoting for
restaurants
April
500 early users
Late June
5k-10k users
So far we finished our design and market research.
Started to developing our product with the new year.
We are almost ready to launch our MVP on march.
13. Why Now?
berryapp.co
Online video now
accounts for 50% of
all mobile tra!c.
Last year online
video accounted for
64% of all consumer
Internet tra!c,
and this number is
expected to rise to
69% by 2017 and
79% by 2018.
69% of surveyed
marketing, sales and
business
professionals have
used video
marketing, and
another 31% are
planning to use it in
the near future.
Digital videos are
the hottest content
on the internet now.
Food pages are one
of the most watched
channels on
facebook.
of users say that
product videos are
helpful in the
decision of process
of mobile video
consumers share
videos with others
of all online activity
is spent watching
video
90% 92% 33%