Market survey on online purchasing behaviour of electrical installers and contractors

1. Online purchasing behavior of
Electrical Installers and Contractors
Market Research
August 1st, 2013 | © Voltimum

2. Intention/ Background information
Key questions
What are the opportunities for online sales channels, offering
electrical equipment in professional environments (B2B)?
Strategy
Evaluate the purchasing behavior of electrical installers, contractors
and maintenance engineers via market research, to adopt a vision
based on key findings.
Approach:
Anonymous, incentivised, quantitative online survey reaching out to
installers/ contractors/ maintenance engineers in the following
markets: Australia, Brazil, Germany, Turkey, UK
Responses were collected between July 8th and July 22th 2013
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3. Management summary
■ e-Commerce is a reality and quickly getting a major purchase channel
■ Incumbent electrical wholesalers get challenged through new entrants in the
market (online)
■ Satisfaction, especially on services (financing options, credit facility) can still be
improved overall in e-commerce
■ The online channel is emerging very fast with substantial investments happening,
■ Exponential growth of the online channel
■ A-brands mostly purchased online, in small quantities
■ Average purchasing value above Euro 250
■ 66% of customers are buying (at least once) online
■ New players in online distribution (non-industry focused webshops) emerging fast
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4. Want to get full report?
Contact
Voltimum
Webmaster(at)voltimum.com
+41 22 566 13 59 (Tel.)
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