1. Marketing Portfolio Wojtek Kogut

2. Marketing ExecutiveOctober 2007 – July 2010 2

3. Overview B2C Polish and Romanian Markets expert in customer acquisition using different communication channels Maximising company exposure and visibility towards CEE target groups. Cash to Account – New Service Launch for Polish community in the UK and Jersey Island B2B External Stakeholder Relationship management – Thomas Cook & Going Places The ownership of TC various marketing activities aimed to tighten co-operation between two companies and their customers 3

4. 4 CEE Corridor Management – B2C Core Activities undertaken CEE Community Research Segmentation, Positioning and Targeting Above The Line Communication Communications via ethnic press online display, outdoor Below The Line Communication Event Sponsorship for Polish, Romanian Communities living in the UK New Product Launch for Polish Community in the UK Cash to Account Service – cooperation with NDP, external stakeholders The ownership of Test Activity in Jersey Island

5. 5 Stakeholder Management – B2B Summary of Core Activities ATL Outdoor Display – cobranding Ethnic and Generic Press – bespoke messaging Online Display – ethnic websites, SEO, AdWordSearch Social Media – Facebook Display BTL TC&MG Partnership Press Conference – October 2008 Direct Mail to TC/GP Customer Base TC Conference Events Sponsorships Increase of MG visibility across TC/GP stores Internal marketing for TC staff

6. Marketing Manager – Eastern EuropeJuly 2010 – March 2011 6

7. 7 Overview CEE Market Management: Primary Market: Poland Secondary Markets: Lithuania, Slovakia, Romania Brand Extension into Financial Services: Lebara Prepaid MasterCard – send money home FREE, the safe and simply way

8. Creation of Q1 Campaign in 2o11 8 The campaign was focused on CEE ethnic online and press supported by radio and PR Ethnic DR print has been planned for: Poland, Lithuania/Latvia and Romania Radio–Polish Radio London as a support for the campaign Online–all corridors – especially Poland – wide range of different websites

9. 9 Lebara Prepaid MasterCard: Overview: New Service enabling customers manage their money as well as send funds to their family members Lebara Brand Extension into Financial Services Sector Activities undertaken prior the launch: SPT process Online Survey – Lebara Customer Base Delivery of Marketing Plan Execution of Marketing Plan

10. Thank you Wojtek Kogut