1. Top
20 Most Valuable
Service
Brands
Based on „BrandZ Top 100 Most Valuable Global Brands” developed by Millward Brown Optimor

2. 20 Citigroup

3. 19 Agricultural Bank of China

4. 18 Toronto Dominion Bank of Canada

5. 17 American Express

6. 16 Royal Bank of Canada

7. 15 Bank of China

8. 14 Orange

9. 13 China Life

10. 12 HSBC

11. 11 China Construction Bank

12. 10 Movistar

13. 9 VISA

14. 8 Deutsche Telekom

15. 7 UPS

16. 6 Wells Fargo

17. 5 Verizon

18. 4 Vodafone

19. 3 Industrial and Commercial Bank of China

20. 2 China Mobile

21. 1 AT&T

22. Top 20 Most Valuable Service Brands
Position Brand Value (billion $)
1 AT&T 69,9
2 China Mobile 57,3
3 Industrial and Commercial Bank of China 44,4
4 Vodafone 43,6
5 Verizon 42,8
6 Wells Fargo 36,9
7 UPS 35,7
8 Deutsche Telekom 29,8
9 VISA 28,5
10 Movistar 27,2
11 China Construction Bank 25,5
12 HSBC 22,6
13 China Life 19,5
14 Orange 17,6
15 Bank of China 17,5
16 Royal Bank of Canada 17,2
17 American Express 17,1
18 Toronto Dominion Bank of Canada 16,9
19 Agricultural Bank of China 16,9
20 Citigroup 15,7

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