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How to Repurpose
Content Into Video
Finding fresh new
ideas for content
is TOUGH
WHAT IF I TOLD YOU THAT
YOU HAVE PLENTY OF
AVAILABLE CONTENT
RIGHT NOW?
WELL, YOU DO.
TRANSFORM YOUR BLOG 

POST INTO A VIDEO
BRING YOUR STORY TO LIFE.
TURN ARTICLE TEXT INTO
VOICE OVERS AND VISUAL
OVERLAYS TO TELL THE
STORY IN A WHOLE NEW WAY
Digiday January 2016
“Viral publishers, seeing fewer Facebook clicks,


shift focus to video”
According to
50X easier
to achieve a page 1 ranking on
it is
with a video
New York Daily News combined both text and video.
Within days, the post gained thousands of shares on
Facebook.
USA Today showed how a combination of compelling
video with a strong article gets people more engaged.
TEASERS AREN’T JUST FOR THE MOVIES
FOR LONG PIECES,
MAKE A SHORT VIDEO
TO GIVE YOUR
AUDIENCE A HELPFUL
SNEAK PEAK.
El Mundo wrote a detailed article about the Bill Cosby
trial and included a short one minute overview video.
Get more impact from your evergreen assets.
SEO-OPTIMIZED CONTENT LIKE INSTRUCTIONS,
PRODUCT INFORMATION, AND WHITE PAPERS 

CAN BE TRANSFORMED INTO VIDEO.
Patch took the evergreen subject of freezing pipes
and made it shine with video.
REVIVE YOUR MOST POPULAR POSTS
WITH A VIDEO.
TURNING A GREAT POST
INTO VIDEO GIVES IT NEW LIFE.
BRINGING THAT POST TO VIDEO
GIVES YOU A GREAT REASON TO
REPOST AND CONNECT WITH
NEW AUDIENCES.
The SPORT Bible took this popular post and
transformed it to a hilarious Facebook video.
KEY TAKEAWAYS
1. Social Media presence requires video
2. Videos can bring new life to any story
3. Use video to quickly sum up long articles
4. You have the content you need to make
engaging Facebook videos right now
MAKE VIDEO WORTH
SHARING.

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How to Repurpose Content Into Video