Power of define, ideate power of prototyping
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The document provides an overview of the design thinking process, focusing on the Define and Ideate modes. It discusses how defining involves developing a deep understanding of users and problems through activities like interviews, empathy findings, and creating a point of view statement. Ideating involves brainstorming techniques to generate many ideas, with rules like encouraging quantity, deferring judgment, and building on others' ideas. Prototyping is also covered, explaining that prototypes can take many forms and should be used early to explore ideas and test solutions with users through an iterative process. Videos demonstrate examples of prototyping, empathy research, and testing prototypes with users.
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Power of define, ideate power of prototyping
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- 2. 2 Design Thinking : The Process - Define DEFINE IDEATE PROTOTY PE TEST SHOW DON’T TELL EMPA THIZE
- 3. 3 Design Thinking : The Process
- 4. 4 Define mode: What is it ? When you unpack & synthesize your empathy findings into compelling needs & insights, & scope a specific & meaningful challenge. Two (2) Goals : a. Develop a deep understanding of your users & the design space and, b. Based on that understanding, come up with an actionable problem statement: your Point of View (PoV). Your PoV: a guiding statement that focuses on specific users, & insights & needs that you uncovered during the empathize mode.
- 5. 5 Define: Why ? •Critical to the design process because it explicitly expresses the problem you are striving to address through your efforts. •To be truly generative, first craft a specific & compelling problem statement to use as a solution-generation springboard.
- 6. 6 Define: Video ethnography - 4 mins video-
- 8. 8 Define: Map out all interviews & find patterns
- 10. 10 Point-of-View (PoV) Madlib: Why Use this ? A good PoV Madlib helps you to : •Reframe a design challenge into an actionable problem statement that will launch you into generative ideation. •Provide a scaffolding to develop your POV. •Ideate in a directed manner, by creating How-Might-We (HMW) questions based on your POV. •Capture your design vision : your responsibility & opportunity as a designer is to discover & articulate the meaningful challenge.
- 11. 11 Point-of-View (PoV) Madlib: How to use •Use the following madlib to capture & harmonize three elements of a POV: user, need, & insight. •[USER] needs to [USER’S NEED] because [SURPRISING INSIGHT] •Use a whiteboard or scratch paper to try out a number of options, playing with each variable & the combinations of them. •The need & insight should flow from your unpacking & synthesis work. •Remember, ‘needs’ should be verbs, & the insight typically should not simply be a reason for the need, but rather a synthesized statement that you can leverage in designing a solution. •Keep it sexy (it should intrigue people) & hold the tension in your POV
- 12. 12 Issue: “Jakarta’s worsening traffic jam” -> Why & How ? Example : WHY HOW LADDERING
- 13. 13 “Why” Jakarta has traffic congestion? Too many cars (cars > road growth) Bad drivers Too many people No convenient public transportation People need to get around to: Car numbers growing too fast No law enforcement No incentive to be a good driver • Work • School • Shop • Enjoy drive High urbanization No incentive for birth control No investor Difficult land acquisition Jakarta more opportunity Shifting interest from farm to industryUneven development Example : WHY HOW LADDERING
- 14. 14 “How” Might We..... 1. Increase, •…extra time & energy to do activities because of traffic jam ? •…work efficiency or effectiveness with Jakarta traffic jam ? •… quality of mass transportation ? •… awareness to drive properly, especially motorcycle riders in Jakarta ? 2. Limit, •… increasing no. of personal vehicles •… usage of old cars on the streets 3. Reduce, •… no. of vehicles in Jakarta 4. Fix, •… infrastructure by increasing quality of public transportation OBJECTIVES: Solving Jakarta’s traffic jam
- 16. 16 Design Thinking : The Process - Ideate DEFINE IDEATE PROTOTY PE TEST SHOW DON’T TELL EMPA THYZE Q: How can we come up with lots of new ideas ? A: Brainstorming
- 18. 18 Tools overview: Brainstorming Purpose: Creative group facilitation technique that encourages participation from all group members. Description : A brainstorming session always requires a, 1.Facilitator, 2.Brainstorming space and 3. Something to write ideas, preferably a white-board or flip chart. Facilitator's responsibilities : •Guide the session, •Encourage participation and, •Write down ideas.
- 19. 19 Tools overview: Brainstorming Rules. To enhance creativity a brainstorm session should have these rules: • Quantity counts. • No criticism. • Unusual ideas are welcome. • Build on other people’s ideas. Best. Brainstorming works best with “a varied group of people”. Even in specialist areas, outsiders can bring a fresh idea that inspires the thinking of the experts.
- 20. 20 Design Thinking: IDEATE 8mins Brainstorming video Challenge: How Might We increase the convenience to store “used chewing gums” for re-chewing later ?
- 21. 21 Design Thinking : The Process - Define DEFINE IDEATE PROTOTY PE TEST SHOW DON’T TELL EMPA THYZE
- 22. 22 HUMANLY DESIRED • Present your Prototype Ideas to your friends /stakeholders • Get their feedbacks • Use your class preference as Inputs TECHNOLOGICALLY FEASIBLE • What Technolog(ies) that Can Be the “Enabler of your Solutions” ? • How Easy is it to Implement the Solutions? (Very Easy: High, So so: Medium, Difficult: Low) ? >> Describe the Rationale • Are you Foreseeing “Relevant Technology Changes” in the Next 3 Years ? (H, M, L) >> Describe the Rationale Prototype: Testing
- 23. 23 •6m Vid clip: How prototyping affect design results @ Stanford Design School Video: Prototyping
- 24. 24 Prototyping: What is it ? Getting ideas and explorations out of your head and into the physical world. A prototype can be anything that takes a physical form – be it a wall of post-it notes, a role-playing activity, a space, an object, an interface, or even a storyboard. The resolution of your prototype should be commensurate with your progress in your project. In early explorations keep your prototypes rough and rapid to allow yourself to learn quickly and investigate a lot of different possibilities.
- 25. 25 • For Empathy • To Explore • To Test Prototype: Why do it ?
- 26. 26 Prototyping: Why ? •Empathy gaining. Prototyping : a tool to deepen your understanding of the design space and your user, even at a pre-solution phase of your project. •Exploration. Build to think. Develop multiple solution options. •Testing. Create prototypes (and develop the context) to test and refine solutions with users. •Inspiration. Inspire others (teammates, clients, customers, investors) by showing your vision.
- 27. 27 Prototyping: Iterative prototyping •Create an experience for user to interact with concentrate on emotion and mindsets •Get users to “physically do things” that will trigger new perspective
- 28. 28 Define: Video Prototyping - 8 mins video- Shopping Cart redesign at IDEO
- 29. 29 Prototyping: Iterative prototyping •How many iteration should we do? •Do we have time?
- 30. 30 Define: Video Prototyping - 2 mins video- Product Testing: Smart phone with senior citizens
- 31. 31 Example: The guide cat ?? – 2mins vid Design Thinking: Feasibility
- 32. 32 Design Thinking: Economic Viability ECONOMICALLY VIABLE : 5 (five) Years of, • Balance Sheet Projection • P & L Projection • Cash Flow Projection • Break Even Point (BEP) Analysis IS YOUR SOLUTION : • Humanly Desired? • Technologically Feasible? • Economically Viable?