Are you doing everything you can to make your content and social media posts go viral?
Drawing from studies of over 100 million pieces of shared content and five different respected academic and professional sources, this comprehensive presentation gives you everything the sector knows about making content go viral.
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2. Drawing from studies of over 100 million
pieces of shared content and five different
respected academic and professional sources,
this presentation gives you everything we
know about making content go viral.
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7. Shares by Content Type
Industry
Average
List Infographic
How-to
Article
What
Post
Why
Post
Video
20k
15k
10k
5k
0k
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8. 10 item lists on average received the most social shares.
Four times as many social shares on average than
the 2nd most popular list number: 23.
Runner-ups were 23, 16, and 24.
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List-Articles?
13. 0.000% 0.005% 0.010% 0.015% 0.020% 0.025%
Questions
Non Questions
NumberofCharactersinPost
160-179
140-159
120-139
100-119
80-99
60-79
Facebook Post Length and Style
Engagement
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14. Optimal length of Blog Posts
AverageTotalSecondsSpentPerPost
10,000,000
1,000,000
100,000
10,000
1,000
100
10
1
7 Min
Post Length, in Reading Time
0 2 4 6 8 10 12 14 16 18 20
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15. A blog article that takes 7 minutes to read
translates to anywhere between 1500 and
2000 words, depending on images and
reading speed.
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16. 2600
2450
2300
2150
2000
1 2 3 4 5 6 7 8 9 10
Spot in Google Search Results
Average Content Length of
Top 10 Results on Google (By # of Words)
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17. Number of Self-Referential Words
.06%
.04%
.02%
0.0%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Facebook Post Like % by # of “You’s”,
“I’s”, and “Me’s”
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18. Everyone wants to be taught.
Use “Introduction”, “The beginners guide”, “In 5
minutes” and “DIY”
How to Make a Viral Headline
Smart Surprising
Science
HistoryCritical Hacks
Huge/Big
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19. The Most Popular 3-Word Phrases
This is the (22 uses)
Will make you (20 uses)
When you see (16 uses)
‘Til you see (15 uses)
What happens when (15 uses)
Here are the (13 uses)
You see what (12 uses)
You need to (12 uses)
This is what (12 uses)
That will make (12 uses)
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20. The Most Retweeted Words
#1. You
#5. Post
#8. Free
#12. Great
#16. How To
#2. Twitter
#6. Blog
#9. Media
#14. 10
#18. Blog Post
#3. Please
#7. Social
#10. Help
#13. Social Media
#17. Top
#4. Retweet
#11. Please Retweet
#15. Follow
#20. New
#19. Check Out
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22. Thank you for viewing!
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