Determining how to optimize your business’ online marketing sales funnel can be a tricky thing. Perhaps you know something is wrong, but you’re not sure where exactly you’re struggling. Perhaps you know where you’re struggling but aren’t exactly sure how to improve. I feel your pain. This presentation will give you 7 simple steps you can take in order to achieve measurable success in whatever part of your sales funnel you need it. Let’s get started.

1. The 7 Steps of Online
Marketing Success
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Through
Analytics

2. Identify the Problem
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This can be any underperforming area - poor
client retention, high bounce rates, trouble
with social monetization, low conversions
or an inaccurate sales funnel. It’s essential
that you be as specific as possible when
determining the issue.

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Generate a set of questions that help
you determine what you need to
know in order to fix your
marketing issue. This may
mean you need to
examine new analytics.
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Ask the Questions

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Utilize case studies, A/B test results,
analytics and best practices to get a
solid base of data from which you
can draw concrete, real-world
expectations
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Amass Data

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Based on data, what your
competitors are doing, case
studies done in the past as
well as strategies that have
worked for you, make a
testable hypothesis.
Come up with a
Hypothesis

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Implement your hypothesis, comparing it
to your previous results or a “control”.
Continue to test for a set period of
time or until statistically
significant data is gathered
(when your result is 95%
likely of beating the
hypothesis or control).
Test your Hypothesis

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Compare the results of
your hypothesis to your
control, or previous
results. Remember to
measure the relevant
ROI with the formula:
(Revenue - Investment)
Investment
Analyze your Results

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Even after implementation, you still
need to keep an eye on your results.
A/B test results can be
skewed by aberrations
caused by people familiar with
your site appreciating change
more than actual optimization.
Implement the Solution

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Lather
Rinse
Repeat
Never be satisfied. Online
marketing is a constant push
for better engagement and
better optimization. Every
landing page can be optimized
better. Every social campaign
more effective. Every email
marketing strategy more
efficient.
Rinse and Repeat

10. Wishpond
One Easy Tool for All of Your Online Marketing
create online ads, contests, landing pages & email automation
campaigns
Did you like this presentation?
Check out blog.wishpond.com for more!
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