Do you own or market a Non-Profit Organization? Have you tried to take advantage of social media but found it more frustrating and less rewarding than you’d heard it could be?
It’s a common problem, one that I can help you with.
As a former non-profit marketer who currently spends his days striving to stay ahead of the social media game, and blogging about it, I thought I’d share some of what I know.
Here are 6 social media strategies you can use to drive your NPO to new heights. I’ve broken these strategies down into how to do it, why you should, and a concrete example to make social media marketing a non-profit so easy even your grandmother could do it (I promise).
3. 6 Strategies to Market your Non-Profit
1 Use a targeted tone and persona to set yourself apart
Blog great content to become a trusted source
Write shareable Facebook posts to increase engagement
Re-tweet to develop friends and affiliates
Use Google+ to communicate with other organizations
Use contests to capture new members
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4. Use a targeted tone and persona to
set your organization apart
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5. Social Media for NPOs: Target your Market
Identify your target audience
to make sure you’re not
wasting resources
Use your personality to
appeal to your target
audience across all marketing
platforms
A Targeted Facebook Post by Bike Hub
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7. Social Media for NPOs: Blog
Use great content to stay ahead of the competition
Hype your blog to excite your readers
Become a trusted source to keep readers coming back
A blog post by Charity:water
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9. Social Media for NPOs: Facebook
Remember it’s not about
fundraising
Post great status updates
Use Facebook Analytics
programs like Insights
A Facebook Post by NPR
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13. Social Media for NPOs: Google+
Create Circles to target your
audience
Create and join Communities to
network
Use Hashtags to be seen
Google+ Community by The Red Cross
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15. Social Media for NPOs: Contests
Run a vote contest
Run a photo contest
Run an essay contest
Vote Contest with Bite Hunger
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16. Thank you for viewing!
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Wishpond makes it easy to run social media
marketing campaigns.
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