1.
How to Use Slideshare
to Market your Business

2.
How Slideshare will Save your Business
1
What is a Slideshare?
2
Search Engine Optimization (SEO)
3
Optimizing your Slideshare
4
Blog Traffic
5
Catering to your Audience
6
Going Viral

3.
1
What is a Slideshare?

4.
What is a Slideshare?
Slideshare is a free website which allows you to post content as a presentation. Presentations
are viewed by the general public, and can increase traffic to your website, landing pages, or
blog.
Why Slideshare?
1
It’s the most popular document and presentation-sharing website in the
world: It has a global Alexa ranking of 122, and 60 million monthly visitors
2
It’s mobile compatible: SlideShare automatically optimizes your content for
mobile users
3
The homepage features popular content: If your presentation reaches the
front page, it will go viral

5.
2
Search Engine Optimization (SEO)

6.
Search Engine Optimization (SEO)
1
Optimizing your content for SEO increases the chance of your brand’s website and
content popping up when somebody searches for a specific idea or term.
2
Google ranks successful Slideshare presentations above blog articles, news stories,
even (occasionally) Youtube videos.
3
Creating Slideshares is a great way to increase your business’ online profile. You’ll
be more frequently found in Google search, increase traffic to your website, and
increase your reputation as a source of information.

7.
3
Optimizing your Slideshare
Presentation

8.
Optimizing your Slideshare Presentation: Image
Choose an eye-catching, colorful image for your presentation’s first
page. When choosing an image, think about your audience.
Will they respond to:
1
Images of people?
2
Cartoons?
3
Text?
4
Your brand logo?

9.
Optimizing your Slideshare Presentation: Title
Your presentation’s title is what makes it searchable. If you’re summarizing a blog
post, I recommend my article “10 Sure-Fire Blog Title Formulas that Attract Readers”
1
Remember that your title needs to be optimized for search. Include words
relevant to the subject matter, numbers, and words and phrases like ‘How-to’,
‘10-Step’, and ‘Top Tips’.
2
Remember to make your title (and image) large enough and simple enough to be
understandable when in the thumbnail format.

10.
Optimizing your Slideshare Presentation: Tags
Slideshare allows you to include up to 20 tags, making your presentation or document
easily-searchable. Your tags will, of course, depend on your subject-matter.
Tag ideas
1
2
B2C Tags: #StockingStuffers, #NightontheTown, #SummerFun, #Tech4Life
B2B Tags: #SMM, #bestpractice, #ROI
3
SaaS Tags: #SplitTesting, #GoogleAds, #ConversionTracking
4
Check out what’s popular on Google+ or Twitter, to tap into trending
hashtags.

11.
Optimizing your Slideshare Presentation: Description
1
Including a great description for your Slideshare will not only make it
more appealing to your reader, but also increase its SEO.
2
Include relevant, highly searchable terms within your description and
watch your Views go up.

12.
Optimizing your Slideshare Presentation: Links
1
2
Links are what makes or breaks your SEO. This is because Google
PageRank is designed on the assumption that those pages with the most
links to them should be higher up search results than those without links.
Place links throughout your Slideshare presentation, as well as the last
slide. Wishpond’s bloggers always include a ‘Further Reading’ slide with
four or five links to related articles, and the slide above as the last.

13.
4
Slideshares from your Blog

14.
Slideshares from your Blog
What to remember:
1
You’ve already written the blog article, so creating a slideshare from that
content is simple and at least doubles your exposure
2
Sometimes your Slideshare will be more successful than your original
article
3
Consider writing your blog articles with a Slideshare in mind: Include
three or four strategies easily transferrable to Presentation format
4
Keep your Slideshares simple: a picture and a few bullet-points per slide

15.
5
5
Catering to your Audience

16.
Catering to our Audience
1
Keep your text minimal.
2
Let the slide’s image speak for you
3
Include a table of contents as your second or third slide for easy consumption
4
Remember the presentation’s context helps make individual slides
understandable

17.
5
6
Going Viral

18.
Going Viral
Some strategies to increase your chance of going viral
1
Syndicate your content as much as possible
2
Use social media platforms
3
Read my colleague's article on driving content traffic and the related articles
4
Create appealing content

19.
Further Reading
1
2
12 Effective Ways to Use Facebook to Drive Traffic to Your
Blog
12 Formulas: How to Use Twitter to Drive Traffic to Your Blog
3
How to use Google+ to Promote your Blog (9 tips)
4
The Ultimate Small Business Guide to Social Bookmarking:
Driving Traffic to Your Blog

20.
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