In this Slideshare, we'll share 16 ways that Instagram is absolutely dominating the social media landscape in 2016. We'll also share how users are taking advantage of this powerful platform, and how you can do the same.

1. By the
Numbers
16 Ways Instagram
is
Outperforming the
Others

2. Instagram has...
500 MILLIONmonthly active users &
300 MILLIONdaily active users.
This puts it ABOVETwitter, Snapchat
and LinkedIn.

3. Instagram posts generate a
per-follower engagement rate
of 4.21%— 58xmore than
Facebook and 120xmore
than Twitter.

4. An average of
95 MILLION
photos are shared
on Instagram
every day.

5. Photos and videos on Instagram
receive 4.2 BILLIONlikes on a
daily basis.

6. Posts with at least one
hashtag receive 12.6%
more engagement.

7. Instagram posts that
include @mentions in the
captions earn 56%
more engagement.

8. Including a location with
your Instagram post drives
79%more engagement
than posts without.

9. 80% of
Instagram’s users
are located outside
the U.S.

10. Photos still generate, on
average, 36%more
likes than videos.

11. Instagram
engagement per
post has grown by
416%in the past
2 years

12. The average caption on
Instagram is 138 characters
long. However, unlike
Facebook and Twitter, caption
length has not been proven to
have any real effect on
engagement

13. 28% of all internet users have
an Instagram account .
55% of people aged 18-29
have an instagram account.

14. 96% of US-based
fashion brands use
Instagram for
promotion.

15. 52%of marketers say they
are planning on increasing
their use of Instagram for
promotion and advertising, up
from 42%in 2014.

16. Instagram is expected to
bring in $595 million
in mobile ad revenue this
year and $2.81 billion
by 2017, surpassing Twitter.

17. There are 200,000
active advertisers on
Instagram.

18. DOWNLOAD THE GUIDE
To see the full guide to Instagram marketing,
including more statistics, strategies, brand
examples and best practices, be sure to
download Wishpond's
Complete Guide to
Instagram
DOWNLOAD THE GUIDE

19. ● http://sproutsocial.com/insights/5-instagram-stats/
● https://blog.hootsuite.com/instagram-statistics-for-business/
● https://later.com/blog/ultimate-guide-to-using-instagram-hashtags/
● http://www.emarketer.com/Article/Instagram-Mobile-Ad-Revenues-Reach-281-Billion-Worldwide-2017/1012774#sthash.7mg3egse.dpuf
● http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2015.pdf
● https://www.instagram.com/press/?hl=en
● https://clutch.co/agencies/resources/small-business-digital-marketing-and-social-media-habits-survey-2016
● http://blog.wishpond.com/post/115675436753/instagram-algorithm-changes-7-strategies-to-employ-right-now
● http://blog.wishpond.com/post/115675436747/6-instagram-lessons
SOURCES