Does your email copy result in the profits you need? Do you have a massive email contact list? Did you generate your email leads from social media contests, compelling landing pages, or online coupons? Once you’ve gained a sizable lead list, it’s how you nurture your leads through your sales conversion funnel that counts. In this slideshare, I’ll give you 8 actionable steps to write email copy that converts. Read more at: blog.wishpond.com

1. 8 Steps to
Write Copy
That Converts:
Email
Marketing

3. Table of Contents:
1
Write for your Segments
2
Personalize your Emails
3
Be personal
4
Match your Subject Line with your Email Copy
5
Align your Landing Page and Email Copy
6
Use a Clear, Compelling CTA
7
Format your Email Body for Skimmers
8
A/B Test, Track Results and Improve

4. 1
Write for Your Segments
3 tips to write for your segments:
● Segment your email lists to support your
campaign goals
● Think like your customer, to motivate
action
● Use lead management software, like
Wishpond, that allows you to easily insert
segment data, such as demographics and
interests

5. 2
Personalize your Emails
3 tips to personalize your copy:
● Use recipient names in your email copy
● Your “from” line is important - send your
emails from individuals, not your
corporate account
● Send out personalized automated emails
for each lead-generating landing page or
contest you run

6. 3
Be personal
3 tips to use second person in your email
campaigns:
● Create a personal connection with
masses of email contacts
● Use “you”, “me” and “us” in your content
● Write in plain language, as if you’re
talking to your prospective customers

7. 4
Match your Subject Line with your
Email Copy
3 tips to match your email copy and
subject line:
● Develop trust in your sales funnel by
staying consistent in your messaging
● Don’t break a promise of content by
creating an overly-compelling subject line
● Write your subject lines after you’ve
written your content

8. 5
Align your Landing Page and
Email Copy
3 tips to match your email copy and
landing page:
● Increase sales conversions by aligning
email campaigns with landing pages
● Develop cohesive and compelling visuals
and text for your campaigns
● Make it easy for prospective customers to
identify your ask

9. 6
Use a Clear, Compelling CTA
3 tips to use action words in your Call to
Action:
● Increase conversions with a singular,
prominent CTA
● Use action words to motivate clicks
● Include a colour contrasted, easy to click
CTA button (the simpler you make your ask, the
more customers will click)

10. 7
Format your Email Body for
Skimmers
3 tips to format your email body for
skimmers:
● Keep your main points bolded and
bulleted
● Keep your sentences short
● Make your ask clear and simple

11. 8
A/B Test, Track Results and
Improve
3 tips for tracking results:
● A/B test your email copy on two or more
contact segments
● Measure the results of each email
campaign you run to analyze delivery
rates, open rate, click through rates and
sales conversions
● Use your results to optimize your
conversion rates and continuously
improve

12. More Resources...
For further reading on email marketing:
● 10 Sure-Fire Subject Line Formulas for Your Email Marketing
Campaigns
●
The Top 8 Methods to Generate Email Leads Through
Facebook
●
6 Sure-fire Methods to Generate Email Leads Using Twitter
●
12 Tips: How to Use Email to Drive Traffic to Your Blog
●
8 Top Tips: How to use Email to Promote your Facebook
Contest

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