Do you run contests on your blog? Are you failing to get the results you need? Whether you’re a small business or a large one, if you’re a socially savvy company, you’re using contests, sweepstakes and group offers on your website. Contests provide incentivized interaction that can drive traffic to your site, generate new email leads, and even allow you to crowdsource product developments. I’ve seen a lot of companies use these marketing tools to resounding success. I’ve also seen epic failures. I want your next blog contest to leave you with a win. Here are 7 actionable steps for a highly successful contest on your blog. Read more at: blog.wishpond.com

1. 7 Steps:
How to Run
Successful
Contests
on Your
Blog

3. Table of Contents:
Know your Goals and Target Market1
3 Build your Contest
Choose your Contest Type, Details and Prize2
Market your Contest
Track your Results
4
5
7 Learn and Repeat
6 Follow-Up Post-Contest

4. Know your Goals and
Target Market
1

5. Know your Goals and Target Market
1
2
Define your objectives
to both motivate you,
and give you
measurable results
Align your contest goals with your business and marketing
objectives
Define your target
market, so you know
who you need to reach
3

6. Choose your Contest Type,
Details and Prize2

7. Choose your Contest Type, Details and Prize
1
2
Decide on the
frequency and time
frame of your
campaigns.
Short, weekly
contests build
momentum and habits
in your customers.
Choose a contest type(s) that works best for your business
goals and target market
Your prize is key. Keep it related to your brand, desired by
your market, and suited to your contest ask.
3
Wishpond social campaigns

8. Build Your Contest3

9. Build Your Contest
1
2
Make your title short, clear
and actionable, with your
prize and business name
Use a third party app to build
your contest - it will make your
life a lot easier!
Use enticing images in your
contest to motivate people at
a glance
3
From Wishpond social campaigns

10. Market Your Contest4

11. Market Your Contest
1
2
Use email and
your social
networks to
generate a buzz
for your campaign
Promote your contest to boost your success - use website
banners with clear CTA’s
Use targeted online ads to reach your market niche3
Example of website banner with CTA

12. Track Your Results5

13. Track Your Results
1
2
Track the
metrics of your
objectives to
measure your
contest
success
Monitor your contest in real-time to improve it as you go
Use analytic tools like Google, Wishpond’s Social Marketing
Suite, and your website
3
Example of Wishpond contest analytics

14. Follow-Up Post-Contest6

15. Follow-Up Post Contest
1
2
Congratulate
your winner(s) by
email, on your
blog, and through
social sites
Follow-up with your contest participants to deepen
customer relationships
Send a follow-up email to all of your participants to thank
them, and invite them to your next contest
3
Example of website follow-up from Stitch Collective,
who run vote contests to choose next product design

16. Learn and Repeat7

17. Learn and Repeat
1
2
Learn by defining
your successes and
failures to make
improvements going
forward
When your contest is complete, take the time to compile
your results and analyze them
Repeat your contest3

18. Thank you for viewing!
Wishpond makes it easy to run interactive
social media marketing campaigns.
Learn more at Wishpond.com
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