1. 10 Questions
for
An Awesome
Content Strategy
wishpond

2. Start from the Beginning.
What does your target
market want to learn?

3. Your content should be
90% educational and 10%
promotional.

4. What content are you going
to create? And why?

5. Blog
Slideshare
Infographic
Podcast
Webinar
Case Study
Ebook
Industry Report
Loyal Following and Subscribers
Loyal Following and Leads
Loyal Following and Authority
Loyal Following and Relationship
Authority, Leads and Relationship
Authority and trust
Authority and Leads
Authority, trust and Leads
What you create What you get

6. How will you create content
that kicks ass and takes
names?

7. Facts, Stats, Quotes, Case
Studies, Real-World
Examples, Images,
Analogies, Actionable
Strategies, Links

8. Why will your content stand
out from the crowd?

9. Stories, Anecdotes,
Analogies, Metaphors, Lies,
Honesty, Transparency,
Jokes, Mistakes, Successes,
Interviews

10. How will you spread the
word?

11. Social Media, Influencer
Marketing, Email, Social
Advertising, Remarketing,
Forums, Guest Posting

12. How will you maximize your
time?

13. A blog article can inspire a Slideshare.
An industry report can inspire a podcast.
A blog article can inspire a webinar.
An industry report can inspire an infographic.
A Slideshare can inspire an infographic.
A podcast can inspire a webinar.
A case study can inspire a podcast.
A case study can inspire a blog article.
They can all inspire an ebook.

14. What is the goal of your
content?

15. Generating Leads,
Generating Brand
Awareness, Creating
Authority, Nurturing
Prospects, Retaining
Customers

16. Where will you find
inspiration?

17. Current Events, News, Case
Studies, Industry Reports,
Competitors, Influencers,
New Takes on Old Ideas,
Old Takes on New Ideas

18. What tone should I use?

19. Casual and Friendly,
Personal and Introspective,
Educational and Insightful,
Professional and Serious,
Funny and Light, Sarcastic
and Sardonic

20. How often should I post?

21. As often as your audience
wants it.

22. Thank you for viewing!
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