Forms are the focus of your website. They're not the sexiest thing in the world, but (at least business-wise) they are one of the most important. A form is where someone goes from a visitor to a prospective customer. This infographic gives you the 10 crucial elements of lead generation form optimization. To see the full resource, check out http://www.learnleadgeneration.com

1. To see dozens more lead generation form examples and
optimization strategies, check out learnleadgeneration.com
10 Crucial Elements of
Lead Generation
Form Optimization
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This is less intimidating for landing page visitors and has shown to improve
conversion rate by 300%.
More than 50% of forms are filled out on mobile. One of the biggest reasons for
drop-off is an inability to easily select fields.
Place your form above-the-fold
Use as few form fields as possible
Make your form fields big
Encapsulate your form
Break up long forms into multiple pages
Use checkboxes to ease conversion
Match formatting of fields and buttons
Use a progress bar in multi-page forms
Tell the user what to do in each form field
Don’t bring up ‘Spam’
Encapsulation, or the act of placing a border around your form, draws,
focuses attention, and keeps it there.
Everything you can do to make your visitor's conversion easier, do it.
Checkboxes are a great way to expedite the process.
Visuals matter. Make sure your fields are all the same length and your button
isn't aggressively larger.
With multi-page forms, make sure your visitor knows how much they're being
asked to commit, otherwise they'll bounce.
Be clear about what you want people to do. Leave no doubt in their minds
with "type your email address here."
You might think it eases your visitor's concerns. In fact, all it does is get them
thinking about the possibility.
Your form fields should match the value of what you're promoting. Don't ask
for more information than your offer is worth.
If you have a long page, add a link at the bottom which drives visitors back up
to the top where your important elements are.
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