As a small coffee shop, use of social media might not seem like a significant contributor to the success of your business. Your customers stop by your store and pick up a coffee because it’s local, convenient and of good quality. So why should you then engage online to reach new consumers? Lets think of some reasons. Firstly, food services, as most other industries are taking over smaller boutique stores by consumers preferring familiar brand names. It seems like you can get inexpensive coffee anywhere! Secondly, you may think you have reached out to all potential local consumers, but the truth is that customers need incentives to come back and substitute their coffeemaker at home with better alternatives like in-store coffee and service. Competition is everywhere, and quality of product and environment alone cannot expand your consumer segment. So how can social media help tackle these problems? By virtually connecting everybody to a social network, there is incredible potential for the spread of your product and brand. Engagement with clients outside your store is close to impossible as a boutique brand and emails are primitive and time consuming to have as a primary feedback tool. To be present online is not sufficient for anyone because everyone can be. That’s why you need to implement the right tools to attract and engage customers to your network! Why not make it a social one? Interact with customers, spread ideas, advertise promotions and explain how they benefit from being related to your network. This short guide will help you utilize your social media platform as a marketing tool with the purpose of maximizing the reach of your potential customers, receiving feedback on your brand and products, and most importantly build relationships with clients outside your local store, so pay attention☺!

1. The Easy Guide on How to Boost your
Social Media Marketing
Learn with Wishpond
The Coffee Shop

2. Identified Challenges Attaining Customers for
Coffee Shops
• High Level of Competition
• Low Level of Perceived Differentiation of Products
• Difficulties Boosting Brand Presence Online
• Challenge Attaining Customer Information for CRM
wishpond

3. The How To’s
Social Media Solutions
wishpond

4. Strategic Overview for SoMe-Marketing
wishpond
1
2
3
4
5
Engage your Customers!
Focus on a Pull-Strategy: Don’t Sell your Product, make it Compelling to Buy
Make your Platform Visually Appealing and Dynamic
Retain your Customers through SoMe CRM
Use Facebook Ads to Boost your Promotions

5. 1. Ask Questions!
• Get direct feedback on what your customers think about your
product and give them the opportunity to communicate with your brand
2. Be Local
• Make sure not to generalize your fan base
3. Create Contests and Promotions
• Get clients attached to your page by participating in brand related campaigns
4. Involve Customers in your Content Marketing
• Make sure to take use of the best stories from your SoMe pages in your blogs and
other areas for content marketing in order to make customers feel valued
wishpond
1 How to Engage your Customers

6. wishpond
2 How to Implement a Pull Strategy
1. Increase the validity of your brand by posting content from
customers and employees
2. Provide news releases on products and pay attention to the
response you get from clients

7. wishpond
3 How to stay Dynamic & Visually Appealing
• Change the graphic theme of your SoMe page in accordance with the
current promotion or new product
• Make your page visually appealing and professional by using great
images by graphic designers
• Consistently post updates on promotions to remind clients of your
current campaign

8. wishpond
4 How to Retain Customers
1. Obtain customer information through CRM
databases, Facebook contests and subscription sign-ups
• Analyze and subtract information about your target market
• Follow up with email updates
2. Use Retargeting as an advertising tool

9. wishpond
5 How to Take Use of Facebook Ads
• Boost the reach of your Facebook Campaign by taking use of
Facebook Ads with specified demographic targeting

10. How can Wishpond Help?
wishpond implementations
wishpond

11. wishpond

12. How Can Wishond Applications Help?
Boost Traffic and Fan Base on Social Media and Company Webpage
Increase Customer Engagement
Differentiate your Marketing Presence and Strategy from your Competitors
Reach New Customer Segments through Promotions that Goes Viral
Easily Acquire Customer Information for CRM
Obtain a Deeper Understanding of your Customers through
Wishpond Analytics
Easy to Use, Low Risk, Low Cost
1
2
3
4
5
6
wishpond
7

13. Wishpond
Campaign Examples
wishpond

14. Starter Contests:
Intermediate Contests:
Advanced Contest:
wishpond

15. wishpond
Application Suggestions from Product Suite
• Social Offers
• Sweepstakes
• Photo Contests
Boost your Coffe Shop with Wishpond

16. wishpond
Social Offer
Why create Group Offers for your Coffee Shop?
• People love FREE – Coffee is not an expensive commodity to give away
• Creates buzz about your product and build habits
• Customers visit your SoMe page more frequent and winners of
claimed offers gets accustomed to drink your coffee in store
• Easy to participate and manage
• High Potential for going viral and becoming a trend
• Great way to easily boost fan base and acquire customer information
• Applicable on all social media platforms and mobile devices!

17. wishpond
Social Offer Landing Page Example

18. wishpond
Sweepstakes
Why create Sweepstakes for your Coffee Shop?
• Low involvement purchase on coffee – Lowest barrier to entry
 Easy to participate for customers and win coffee related prices
• Potential for spreading rapid awareness through Like-Gating
• Great way to easily boost fan base and acquire customer information
• Applicable on social media platforms and mobile devices

19. wishpond
Sweepstake Website Example

20. wishpond
Sweepstake Twitter Example

21. wishpond
Why create a Photo Contests for your Coffee Shop?
• Most engaging type of online content
– On Facebook - photos generate 50% more Likes and 100% more comments
than other content
• Relates and promotes to the product your selling
– Example: Ask your customers to show where they best enjoy your coffee
through uploading and voting on photos
Photo Contest

22. wishpond
Photo Contest Landing Page

23. wishpond
Wishpond Analytics
How Does Wishpond Analytics help?
• Real-time reporting to help optimize campaign while running
• Complete break-down of who your leads are
- Interests, Demographics: Age, Gender & Location
• Segmentation tools to analyze each of your customer groups
• Complete email-address list over participants to further target customers

24. wishpond
Wishpond Analytics Example

25. What to Keep in Mind When Creating a Campaign
Identify the desired outcome before choosing your campaign
Give a prize worth participating for that relates to your brand
Make sure the campaign is easy to understand and participate in
Promote your campaign through all channels – and use Visuals!
Remember to engage existing customers
1
2
3
4
5
wishpond

26. Learn with Wishpond
GOOD LUCK!