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Hazelpresentatie2
1.
Q4 Board of
Directors meeting
2.
Hazel
Annual sales growth <1.5% Direct sales only 7% of total market Distribution system is old fashioned Current strategy is failing
3.
New strategy
Improve Restyle Create
4.
Improve
Direct sales Electronic distribution system Keep elderly customers
5.
Restyle
Premium quality Long term: cost efficient premium Mission statements: We put a smile on the people’s faces. So don’t hesitate. Buy Hazel. It’s amazing. It’s Hazel.
6.
Create
Get rid of old brands. Create four new ones. Men’s brand (Adolescent) Teenage girls Middle aged women Elderly women Web Shop
7.
Logo
8.
New Product
9.
Advertisement
10.
Summary
Improve Direct sales, distribution Restyle Premium Mission statements Create Four new Brands Web shop
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