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Candidate Engagement
In A Noisy World
Katrina  Collier  
Founder  &  Chief  Searchologist  
Social  Recrui7ng  Trainer  &  Speaker  
26th  May  2016  
Social  Recrui7ng  Specialist  
Trainer  &  Speaker  
Since  2009  
@WinningImpress  
Sub7tles  à  #RecruitDC  
@WinningImpress  
#RecruitDC  
@WinningImpress  
#RecruitDC  2006  
@WinningImpress  
#RecruitDC  2009  
@WinningImpress  
#RecruitDC  2016  
@WinningImpress  
#RecruitDC  
@WinningImpress  
#RecruitDC  People  Are  Everywhere…  
@WinningImpress  
#RecruitDC  …Yet  Recruiters  Are  Not  
@WinningImpress  
#RecruitDC  
1,650	
  
@WinningImpress  
#RecruitDC  
Let’s  Take  A  Step  Back…  
@WinningImpress  
#RecruitDC  Tech  Has  Enabled  Laziness  
@WinningImpress  
#RecruitDC  Tech  Has  Created  Noise  
@WinningImpress  
#RecruitDC  Tech  Has  Created  Bulk  Email  
@WinningImpress  
#RecruitDC  …And  Las7ng  Impressions  
@WinningImpress  
#RecruitDC  Then  There’s  The  InMail  Noise  
@WinningImpress  
#RecruitDC  This  Is  ‘Being  In  Demand’  
Source: TalentBin HT @GlenCathey
@WinningImpress  
#RecruitDC  
@WinningImpress  
#RecruitDC  
@WinningImpress  
#RecruitDC  Then  There’s  ‘Social’  Media  
@WinningImpress  
#RecruitDC  
@WinningImpress  
#RecruitDC  Broadcas7ng  ≠  Engagement    
@WinningImpress  
#RecruitDC  Automa7on  ≠  Engagement    
@WinningImpress  
#RecruitDC  Don’t  Tell  Me  What  To  Do!  
@WinningImpress  
#RecruitDC  #recruiterfail  
@WinningImpress  
#RecruitDC  
@WinningImpress  
#RecruitDC  Poten7al  Hires  Think  Like  Consumers  
@WinningImpress  
#RecruitDC  
@WinningImpress  
#RecruitDC  How’s  Your  Company’s  Social  Media?  
hZp://blog.hubspot.com/marke7ng/companies-­‐rocking-­‐linkedin-­‐company-­‐pages  
@WinningImpress  
#RecruitDC  What  Will  They  See  On  Facebook?  
@WinningImpress  
#RecruitDC  They  Assess  YOUR  Reputa7on  
@WinningImpress  
#RecruitDC  #followsyoutothegrave  
@WinningImpress  
#RecruitDC  
@WinningImpress  
#RecruitDC  Would  You  Reply  To  You?  
@WinningImpress  
#RecruitDC  People  Want  Ease…  
@WinningImpress  
#RecruitDC  Please  Stand  Up  J  
@WinningImpress  
#RecruitDC  
More  
people  own  
a  cell  than    
a    
tooth  
brush!  
@WinningImpress  
#RecruitDC  
Pulling  It  Together!  
Source:  @LevyRecruits  
@WinningImpress  
#RecruitDC  1.  Be  Someone  Worth  Talking  To  
@WinningImpress  
#RecruitDC  Give  Facebook  An  Audit!  
@WinningImpress  
#RecruitDC  Give  People  Something  To  Read    
@WinningImpress  
#RecruitDC  Be  Responsive  (On  The  Right  Placorm)  
@WinningImpress  
#RecruitDC  Open  The  Door  (On  Instagram)  
@WinningImpress  
#RecruitDC  
bit.ly/IFTTTInstagram  
Personal  Instagram  
@WinningImpress  
#RecruitDC  Repost  App  
@WinningImpress  
#RecruitDC  Be  Easy  To  Follow  On  TwiZer  
@WinningImpress  
#RecruitDC  Share  Interes7ng  Updates  
@WinningImpress  
#RecruitDC  Converse  Appropriately  
@WinningImpress  
#RecruitDC  Because…  
@WinningImpress  
#RecruitDC  2.  Get  Curious!  
@WinningImpress  
#RecruitDC  Dig!  
@WinningImpress  
#RecruitDC  Dig  Deeper!  (With  More  Than  1  Tool)  
@WinningImpress  
#RecruitDC  In  Under  2  Minutes  
Uh  Oh…  à    
@WinningImpress  
#RecruitDC  Without  Was7ng  Those  2  Minutes  
@WinningImpress  
#RecruitDC  Be  Respeccul  
@WinningImpress  
#RecruitDC  People  Want  To  Feel  Special  
              Join  @AllisonAKruse’s    
#FightSpam  Campaign!  
@WinningImpress  
#RecruitDC  Grab  AZen7on…  Fast  
@WinningImpress  
#RecruitDC  Old  School  Wins  
@WinningImpress  
#RecruitDC  Email  Directly  
@WinningImpress  
#RecruitDC  
@WinningImpress  
#RecruitDC  
@WinningImpress  
#RecruitDC  Delay  It  
@WinningImpress  
#RecruitDC  
ü  Be  someone  worth  talking  to!  
ü  Be  curious  and  show  the  love  
ü  Time  your  communica7on  
In  Summary  
Ques7ons?  
Katrina  Collier  
Founder  &  Chief  Searchologist  
Social  Recrui7ng  Trainer  &  Speaker  
katrina@thesearchologist.com  |  +447917880711    

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