In recruitment we love to call people anything but people; we call them candidates, talent, resources, and worse. Have we forgotten how to be human in this automated age? Have all the tools and shortcuts made us forget how to approach people as, erm, people? Is that why terms like hyperpersonlization and profersonal are on the rise? Katrina Collier will challenge sourcers & recruiters to rise above the robotics and to put the human back in. You’ll see clear examples of why the wrong automation only creates noise and discover how to ensure you’re not losing that all important personal touch, because isn’t recruitment really all about engaging with people?

1. Can We Automate Being Human?
Katrina Collier
Founder & Chief Searchologist
Social Recruiting Trainer & Speaker

2. Katrina Collier
Social Recruiting Trainer &
Global Keynote Speaker
Since 2009

4. @KatrinaMCollier
What accent? I don’t
have an accent… #SourceCon

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Do you just find people?
Do you find people & contact?
…and pass on to a recruiter?
…or woo to the end?

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For those who make contact…

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Why be human?

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PECULIAR / pɪˈkjuːlɪə
1. Being out of the
ordinary
2. Different from the
ordinary in a way that
causes curiosity

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Idiosyncrasies

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People Are Influenced

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People Have Peculiar Loyalties

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Robots Will Find…

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But The Robots Won’t Find…

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What is peculiar about you
that AI won’t find?

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EMOTION / /ɪˈməʊʃ(ə)n/
1. Feelings derived from
circumstances, mood,
or relationships.
2. Instinctive or intuitive
feelings.

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Please Stand Up!
(Yes, even you cool kids in the back)

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How did that make you feel?
(Shout it out)

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@Bianca Eder
Random Invites

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@AllisonAKruse #FightSpam
TL;DR

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@MikeAstringer

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Ouch…
@EvanFHerman

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Algorithms Make Mistakes

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When you’re not human

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Please Stand Up!
(Again? Yep & it will be worth it!)

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How did that make you feel?
(Shout it out)

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Subject: I dig the Batman photo
Will,
I hope this finds you well. I wanted to speak with
you about a potential opportunity for you here at
comScore. I’m looking forward to getting in a little
Batman/Superman movie time in the near future.
But I digress… we’re working on bringing some new
products to life in the programmatic space, and we
need someone with some strong chops in the Ad &
Digital space to help us make that a reality.
Given the experience you have with _______ on the
Ad Tech platform, I think you might be able to help
us get there. I’d love to talk with you about what
we’re doing, and see if you might have some
interest. We’re not curing cancer, but we’re affecting
billions of dollars that are spent in the Ad arena each
month.
Let me know if you’d be open to having a chat.
Thanks,
Pete Radloff
To: Radloff, Pete
Subject: Re: I dig the Batman photo
Hi Pete,
Thanks for reaching out. Nice job on the Googling - I
had forgotten about that photo =)
To be transparent, I'm fairly happy at ______ and
probably unlikely to want to move to comScore at this
time. But it never hurts to chat and am always glad to
do a 30 minute call some day if you're up for it.

30. @KatrinaMCollier
Use The Right Channel!

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Use The Right Language!

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Is technology taking us
forwards or backwards?

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35. Katrina Collier
katrina@thesearchologist.com
+447917880711 | Skype: katrina.collier
Social Media Recruitment Training | Onsite & Online
Be Human, Be Peculiar!