Presentation to a group of CAbi Consultants in Rockwall Texas on 'Developing a Personal Brand for Success'

1. Branding Yourself for Success
September 2011
Carol Anderson by Invitation

2. • Wife/Mother of 3
• Working Mom; 27 Years in business
• Author of four books & a popular
motivational blog ‘Winning
Strategies’
• Speaker, mentor, blogger & coach
• Exec at a healthcare technology co.
• Named by the DBJ as one of the top
25 ‘Women to Watch’ in Dallas
Business in 2010

3. • Learned from the school
of hard knocks
– Widowed at a young age
– Spent years as a single
mother
• Learn more from failures than my successes
– Struggled to support myself & climb the ladder in
corporate America
• Discovered the keys to Success at Work
– Documented them in 2 Books & a blog/website

4. • Understanding Branding
• Working Your Sales Funnel
• Setting goals and an action plan

5. • Creating a Personal Brand
• Your Gifts/Talents
• Branding ideas to stand out
• Branding- a Perspective
• Your Brand and Positioning
• Using Social Media to advance your Brand
• The sales funnel
• Setting goals
• Creating an action Plan

6. The art of designing your brand
and image to occupy a distinctive place in
the mind of others.
Why should you Position & Brand yourself?
You need to stand out from the crowd, keep
your job in difficult times and always ensure
that you receive the BEST positions and the
best PAY!

7. Savy,
Smart,
Efficient
Most
reliable
service I’ve
ever had
Always
helpful,
Always calls
me back
Not dependable,
forgets to follow
up
People think of Something
When they think of YOU
What do you think it is?

8. Your Gifts/Talents
(AKA Strengths)

9. • Unique Gifts/Talents
• Rare combination
• You will stand out
• Define your brand around what you find
yourself good at
• Find your strengths by identifying areas
that you are drawn to
• Your strengths will energize you

10. • Find your key strengths
– www.strengthsfinder.com
• Great books on the subject
– Now, Discover your Strengths
– The Truth About You
• You will STAND OUT
• Use these as you build your brand
• Move towards using your strengths
as often as possible

12. • What can you do that is ‘different’?
• Ideas:
– Take pictures at your shows, share them
digitally with the host after the event
– Collect favorite recipes used at events
– Tell ‘stories’, collecting them from ‘what is your
favorite outfit and why’ from your guests
– Collect $2 from each guest and donate to a
woman on kiva.org
– Ask who has a friend with cancer, choose to
donate a blouse for each show

13. • Offer ‘delivery’ services
– Need a skirt for a work meeting, call me, I’ll
bring you a pencil skirt or jacket
think Norstrom personal shopper
• Make preference cards for your customers
– What do they like? What have they bought?
What are their favorite colors?
think ‘frequent flyer’
• Connect people
– Know what your customers
do for a living, refer others to them

14. • Are you pulled together & professional?
• Not Hurried/Rushed and Frantic
• Do you Instill Confidence in Voice & Action?
• Preparation is part of your brand & image
– Have you reviewed the collection for Spring 13?
– Have you prepared folders/pertinent information?
• Use success verbs, ‘when’ not ‘if’

15. Step 1: Define Your Brand!
Branding- A Perspective

16. • Stellar customer service
• ‘Feel good’ shopping experience
• Above and beyond customer experience
while shopping
• Easy returns
• Great quality

19. “ With CAbi, I feel like I
own my own store.”
Cabi Consultant o Fashion
o Friends
o Fun
o Income
o Career
http://www.cabionline.com/what-is-cabi/

20. The art of designing your brand
and image to occupy a distinctive place in
the mind of others.
Why should you Position & Brand yourself?
You need to stand out from the crowd, keep
your job in difficult times and always ensure
that you receive the BEST positions and the
best PAY!

21. Your Brand Action Plan
in 4 Easy Steps
1. Define it
2. Make it Uniquely You
3. Message it
---?---
4. Enforce it:
Via Web Presence &
Social Media

22. My Chosen Brand
• Define:
• Healthcare IT Business Executive/Leader
• High integrity
• Ability to get things done
• Out of the box thinker
• Networked Professional
• Supporting/passionate about helping others to ‘Live their Best Life’
• Message it - work: Intrapreneur, business developer & healthcare
strategist, known as a 'brand builder' for unique abilities to build business
lines and expand market share
• Message it - personal: Professional speaker, author, blogger, and
Healthcare IT executive- passionate about helping others succeed
• Enforce it:
• Facebook/Plaxo/Twitter/LinkedIn
• Blog on Winning Strategies, read by thousands for motivation and
support www.bethanywilliams.info
• Website: www.bethanywilliams.org

23. • Is your brand particular to the company,
or your position?
Your brand is about YOU
• What happens if I don’t have my own brand?
It is time for you to develop one
• Why would I invest the time?
Money, prestige and success
• How will others know about my brand?
You will ‘market’ your brand
• Does my brand evolve?
Yes- it evolves with you

25. • Intimidating- isn’t it?
• Why?
• What Value?
• How to start?
• Why should I care?
Stay tuned for the answers…

26. • Business Networking sites
– LinkedIn
• Relationship Networking sites (friends,
family, co-workers, business pages)
– Facebook
• Marketing Sites
– Twitter
• Education and Interests
– Youtube

27. • What shows up in the
search?
• Aim to increase
your presence
• Use standard web
aids:
– LinkedIn
– Facebook
– Plaxo
– Twitter
Search Ability

28. Online Professional Rolodex
(YOUR PERSONAL BILLBOARD)
• Easily keep up with your
business contacts &
customers
– Job changes
– New positions
• Allows THEM to find YOU
when they need you (easily
and without effort)
• Allows YOU to Market
yourself and your capabilities

31. • Youtube for recruiting:
http://youtu.be/Mr6fXyyBGxo

32. • Email out new videos on
collections
– Examples: http://youtu.be/wPx4k2HgilI
CAbi Clothing Spring
‘13 Fashion Show

34. CLICK HERE

35. Dear Mindy,
Thought of you today when I saw this video:
http://youtu.be/Mr6fXyyBGxo . Would love
to talk to you about CAbi as a career
opportunity. I bet you could think of some
way to spend the money you earn. Smile
Coffee Friday am? 10am?
Annette

44. • Lots of options
• Typepad
• Wordpress
• Easily blog
from any
mobile device
• As easy as
sending an
email
• Cost as low as
$8.95 a month
• Pre-made
templates

45. Found at: www.BethanyWilliams.info

46. http://www.wardrobeoxygen.com/2011/03/cabi-clothing-honest-review.html

47. • Intimidating- isn’t it?
– Not when you take small steps- it is easier
than learning to ride a bike
– Most important is to find WHICH BIKE you
like to ride (you don’t have to participate in
all of these sites- pick 1 or 2 that fit you)
• Why?
– It validates your brand.
It is a FREE billboard to advertise YOU

48. • What Value?
– It is a great marketing tool for ‘Your Brand’
– It can help position you for your next
assignment, next promotion, or next job
• How to start?
– One step at a time
• Why should you care?
– You want the choice assignments and the
best pay (don’t you?)
– You want to be successful

49. Active
Hosting first Show
Setup
Sign Up to Sell CAbi
Pitch
Initial Contact
Selection Process
Awareness
• Calls
• Meetings
• Campaigns
• Calls
• “Prospecting”
• Data Collection
• Work Understanding
• Solution Modeling
Email campaigns, phone calls, customer referrals
Contacts Networking
o How do you ‘churn’
new consultants through
the funnel?
o How do you keep moving
through the funnel?
o More contacts/more touch points = higher ‘win’ rate
o Schedule touch points and activity for success
o Set GOALS to achieve

50. • Start by Creating Your Plan
• Write Down Your Goals
• Create STRETCH Goals
– BHAGs (Big Hairy Audacious Goals)
• Start moving towards those goals
– Walk towards the goals
• Goals are ‘lofty’, they only get you ½ way there

51. • Put an action list together
• Write down the steps to get you further
down the paths that you’d like to go down
• These ‘actions’ will get you closer to the
goals you want to achieve
– PS. This works with your personal goals also
• Translate those actions into progressive
steps

52. • Start plotting the action lists into calendar
entries
• Schedule personal time
• Schedule follow up calls/contacts
• Block out vacation time/workout time and
time with friends that you’d like to take
• Schedule hobby/special interest time
• Book planning time to define your goals
and scheduling….do it now

53. • Annual Mid Terms
– Get away from it all
Take a day in the country or a day ‘away’
– Rethink, Re-measure & Re-evaluate
– Discuss/evaluate where you are in each area
of your life
– Discuss/evaluate the progress and needs for
your life
– Make a plan to move forward in the areas that
you’ve neglected
• Recommit to your goals and your life plan

54. • Google Yourself
– No kidding here- I mean it
• Put together a ‘positioning statement’
– How do you want to be known?
• Assess your social media/networking current
status
– Grade Yourself- where are you today?
– Make a plan- a down and dirty easy plan
• Think of activities to apply to your sales funnel
• Define some goals AND the ACTION steps
necessary to achieve them
• Try to take a small step in the next 3 days

55. • Create a Brand that Sells YOU to a
Market with Stiff Competition
• Simple steps to define your
unique brand
• Advice on marketing your brand
• Package & Market Yourself better
than you ever have
• Written when the economy
forced many out of work
• Hit #1 on Amazon’s Hot new
releases the first week of its release
• Released in Oct 2011

56. • Find work life balance at a
WHOLE new level
• Get up, and get going!
• Live the life you were born to
live
• Start dreaming and creating
the action plan to get you
closer to living the life you’ve
always dreamed of
• Just released Jan 13, 2013

57. • Secrets to business success
for women
• Tips and Advice to improve
your salary and
to advance at the office
• Written when GE acquired
the company I was working
for
• Published in April 2008

58. • Written as a mentoring
guidebook to aid parents
with the tumultuous teenage
years
• How do you find peace in a
household of hormones?
• Introduces rights and
responsibilities grids
• Released in 2010

59. • CEO of YOU
• Managing your career
and work success
• Catapulting your earnings
and steps to help you
take advantage of
a proven plan
• Expected release
end of 2013

62. • Cell 972-757-6730
• Email: Bethany@BethanyWilliams.org
• Questions
– Feel free to submit questions either directly to my email address or
via the web site
– Connect to me on LinkedIn, Twitter or Facebook
Facebook: Winforwomen & LivingtheLifeofYourDreams
Twitter: WinLifeStrategy & BethanyZirMed
– Email me what steps you’ve taken
Web Page: www.bethanywilliams.org
– Blog: www.bethanywilliams.info