Borton Overseas Saves Hours per Week with Notebook PCs and Windows 7 Professional

1. Windows 7
Customer Solution Case Study
Travel Agency Saves Hours per Week with
Notebook PCs and Robust Operating System
Overview “The ThinkPad SL running Windows 7 Professional
Country or Region: United States
Industry: Hospitality—Travel services combines power with intuitive features, and
performance with lightning-fast speeds. We are more
Customer Profile
Borton creates custom travel packages than impressed—we’re blown away.”
for individual and corporate clients
Jody Schuster, Africa Specialist, Borton Overseas
across North America. The company was
launched in 1894 and currently has 15
dedicated employees.
For more than a century, Borton Overseas has been driven by its
Business Situation spirit of innovation and commitment to providing quality
Borton needed more responsive systems
that were easier to use, so employees
services that deliver unsurpassed experiences to its customers.
could get more done in less time and Part of its offerings includes custom travel packages such as
improve client satisfaction.
Viking Line cruises and African Safari adventures. Consistently
Solution delivering the highest quality services to its growing client base
Together, Windows 7 Professional and
the ThinkPad SL Series give employees a
is always top-of-mind for Borton leaders, who seek out
more powerful, responsive, and easy-to- technologies that can best support its employees’ ability to get
use system that helps them work more
efficiently and effectively.
more done in less time. When the company turned to the
Lenovo ThinkPad SL running Windows 7 Professional, it found
Benefits
 Increased productivity
the solution it needed to succeed.
 Faster network connections
 Enhanced efficiency
 Improved communication
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2. “Not only does Windows Situation The ThinkPad SL enhances this time-
Borton employees noted that waiting for savings with integrated Lenovo
7 Professional help us systems to start up and resume impeded ThinkVantage Technologies (TVT), which is
productivity. Plus, finding everyday files optimized for use with Windows 7 and uses
find what we need faster, took longer than they would like, and the basic input/output system (BIOS)
but the Lenovo ThinkPad connecting to new networks in varying tuning to start up in under 35 seconds and
working environments was tedious and shut down in as little as 6 seconds. As
SL includes a fantastic frustrating. Shuster puts it, “Our systems start faster
than ever, and are more responsive than
touchpad that makes In addition, employees wanted an easier any we’ve ever used before.”
working easier." way to quickly share pertinent travel
information with their clients. And company Enhanced Efficiency
Kenneth Steinhoven, Scandinavian
leaders needed faster, easier ways to help Windows Search helps employees find
Department Coordinator, Borton
employees learn and master business- folders, files, and even email messages
Overseas
related software programs and resolve IT almost instantly. As soon as people begin
issues. typing a search phrase or term, the search
engine automatically populates with
Solution relevant suggestions.
To overcome these challenges, Borton
leaders turned to the Lenovo ThinkPad SL “The Instant Search Suggestions is unlike
running the Windows 7 Professional any other solution,” says Schuster. “There’s
operating system.* This combination no need to hunt for information because it
provided a more powerful, responsive, and generates an immediate response. It’s
easy-to-use system that helped employees saving me an hour every week.”
work more efficiently and effectively.
The ThinkPad SL integrates ergonomic
“The ThinkPad SL running Windows 7 design features with powerful technologies,
Professional combines power with intuitive such as a finely tuned touchpad and a fast
features, and performance with lightning- Intel Core 2 duo CPU and DDR3 memory.
fast speeds,” says Jody Schuster, Africa Borton notes that this combination helps
Specialist for Borton. “We are more than boost efficiency and productivity. “Not only
impressed—we’re blown away.” does Windows 7 Professional help us find
what we need faster, but the Lenovo
Benefits ThinkPad SL includes a fantastic touchpad
Increased Productivity that makes working easier,” Steinhoven
The faster startup and resume capabilities remarks.
of Windows 7 increases system
responsiveness significantly. For Kenneth With Windows 7 Network Connection
Steinhoven, Scandinavian Department Wizard, employees can connect to
Coordinator at Borton Overseas, this speed networks with ease, as the feature
and responsiveness prompted him to automatically detects and connects to the
obtain the operating system for his right network in any location. “Switching
personal PC. “After seeing the power, between networks is no longer a hassle
performance, and speed of Windows 7 with Windows 7 Professional,” Steinhoven
Professional, I ran out and bought it for my says. “The Network Connection Wizard
home PC,” he says. knows where you are and connects
automatically.”
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3. “With Problem Steps Improved Communication
Borton employees use the power of the
Recorder, it’s so easy to Windows 7 Snipping Tool to improve the
way they communicate with clients. With
explain how to use a this tool, employees can snip a portion of a
program or resolve document or web page, paste it into an
email message or file, and send it to third
challenges—you can just parties.
record it, watch it, share “I absolutely love the Snipping Tool,”
it, and know exactly Schuster says. “To be able to snip out a
pertinent section of a document rather
what’s happening." than send the whole file to clients improves
our communication—and our
Kenneth Steinhoven, Scandinavian
Department Coordinator, Borton relationships.”
Overseas
The Problem Steps Recorder feature in
Windows 7 Professional has helped Borton
employees to improve communication in
even more ways. Employees simply launch
the tool, click Record to capture their
interactions with applications and
programs in real time, and send it off to
colleagues or IT support teams.
As Shuster indicates, “Problem Steps
Recorder is wonderful. It helps us
communicate not just how to use complex
programs with each other, but also helps us
resolve IT issues.”
Steinhoven is equally enthusiastic about
this feature, noting that it will eliminate the
frustration of having to walk through IT
challenges over the phone. “With Problem
Steps Recorder, it’s so easy to explain how
to use a program or resolve challenges—
you can just record it, watch it, share it, and
know exactly what’s happening or what do
to.”
*As part of the solution deployment through the
Windows 7 SMB Evidence Program, the customer
received complimentary notebooks and technical
support from Microsoft and Lenovo.
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4. For More Information Windows 7
For more information about Microsoft Works the way you want: Windows 7 will
products and services, call the Microsoft help your organization use information
Sales Information Center at (800) 426- technology to gain a competitive
9400. In Canada, call the Microsoft advantage in today’s new world of work.
Canada Information Centre at (877) 568- Your people will be able to be more
2495. Customers in the United States and productive anywhere. You will be able to
Canada who are deaf or hard-of-hearing support your mobile workforce with better
can reach Microsoft text telephone access to shared data and collaboration
(TTY/TDD) services at (800) 892-5234. tools. And your IT staff will have better
Outside the 50 United States and tools and technologies for enhanced
Canada, please contact your local corporate IT security and data protection,
Microsoft subsidiary. To access and more efficient deployment and
information using the World Wide Web, management.
go to:
www.microsoft.com For more information about Windows 7, go
to:
For more information about Lenovo SL www.microsoft.com/windows/windows-7
Series products and services, call (866)96-
THINK or visit the website at:
www.lenovo.com
For more information about Borton
Overseas products and services, call (612)
822-4640 or visit the website at:
www.bortonoverseas.com
Software and Services Hardware
 Windows 7 Professional  Lenovo ThinkPad SL Series
Partner
 Lenovo
This case study is for informational purposes only.
MICROSOFT MAKES NO WARRANTIES, EXPRESS OR
IMPLIED, IN THIS SUMMARY.
Document published September 2010
Works the way you want