From those spoken at yesterday’s Business Marketing Club event: ‘Can investing in brand accelerate business growth in B2B?’ – Manchester, March 2018.

1. Our 7 favourite quotes
about branding in B2B*.
*At least, from those spoken at yesterday’s Business Marketing Club event:
‘Can investing in brand accelerate business growth in B2B?’ – Manchester, March 2018.

2. ‘The brand is what other people say
about you
when you’re not in the room.’
(Original quote = Amazon’s Jeff Bezos)
Kelly Grundy
Senior marketing manager
Brother UK Ltd

3. ‘81 percent of B2B decision makers
are “non C-Suite”.
These are “digital humans”
– people brought up on digital.’
Allie Johns
Senior lecturer in digital marketing
Manchester Metropolitan University

4. ‘Distinctiveness = sales uplift.’
Allie Johns
Senior lecturer in digital marketing
Manchester Metropolitan University

5. ‘Brand and marketing must be driven
from the top – it’s a way of
understanding and connecting with
your customers.’
Dr Tamara McNeill
Senior research associate
Manchester Metropolitan University

6. ‘We worked hard to define the values I
wanted my staff to hold me
accountable to. These then naturally
embedded as company values.’
Phil Foster
Managing director
Love Energy Savings

7. ‘Business strategy is brand strategy.’
Graeme Lawrence
Sales and marketing director
Join the Dots

8. ‘Any B2B business needs a brand
advocate at boardroom level.’
Lee Whittingham
Creative director
Wilson Cooke
(We weren’t presenting at this event but we’ve been saying this for years).