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Exercise 3Augmented Reality
& Mobile Experience
Jacopo Atzori
Francesca Babbi
Alice Bonati
Andrea Tagliabue
Credits
Archimagazine/Compasso d’oro
03
06
20
13
Team 03
edro
-
-
Exercise 3
Design Arcade
Augmented Reality
& Mobile Experience
20
13
Team 03
edro
Jacopo Atzori
Francesca Babbi
Alice Bonati
Andrea Tagliabue
03
06
-
-
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro Goal
Our aim is to convey design to the students of
secondary school.
The way we will present it is a playful and
appealing one.
01/Why
-
-
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro Target
18-20
Our target is represented by secondary school
students. They don’t perfectly know what is
design and what does it mean.
They usually demonstrate low attention towards
learning games, but on the other side they like
to succeed in the game. We will keep their
attention high by showing them how design works
in real life and the possibilities you can
reach through good design.
02/Who
-
-
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro The Story
Design Arcade is a game in which the players
identify theirselves with three famous
designers, winners of the Compasso d’Oro
prize, each with a different specialization:
publishing, product design, accessory design.
The players will travel through their planning
trying to build design object with the material
they will reach in the game.
03/What
24 ore
Giovanni Fontana
Valextra 1954
Luminator
Achille e Piergiacomo
Castiglioni
Flos 1957
Linea Grafica
Giovanni Baule & Vando
Pagliardini
Tipografia Bertelli 1987
-
-
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro The Story
Design Arcade is a game in which the players
identify theirselves with three famous
designers, winners of the Compasso d’Oro
prize, each with a different specialization:
publishing, product design, accessory design.
The players will travel through their planning
trying to build design object with the material
they will reach in the game.
03/What
24 ore
Giovanni Fontana
Valextra 1954
Luminator
Achille e Piergiacomo
Castiglioni
Flos 1957
Linea Grafica
Giovanni Baule & Vando
Pagliardini
Tipografia Bertelli 1987
-
-
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro The Game
The game is a “collect & trade”.
3 teams, 1 branch each:
accessory design, publishing,
product design
1 object to built each
every object has 3 components,
each of them can be unlocked
through a quiz that refers to
the branch of the object.
Teams start in a common place,
players look for the object
without knowing where they
exactly are, so that they
explore the game area looking
for the object useful to the
final bulding.
The game strategy is decided
according to the teams, they can
trade the objects while they
explore the game area giving
the ones that they don’t need
reaching a useful one.
The players need a production
token to build their final
objects, and this token is
situated at the end of the game.
The first team that complete the
mission wins.
03/What
-
-
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro The Game
The game is a “collect & trade”.
3 teams, 1 branch each:
accessory design, publishing,
product design
1 object to built each
every object has 3 components,
each of them can be unlocked
through a quiz that refers to
the branch of the object.
Teams start in a common place,
players look for the object
without knowing where they
exactly are, so that they
explore the game area looking
for the object useful to the
final bulding.
The game strategy is decided
according to the teams, they can
trade the objects while they
explore the game area giving
the ones that they don’t need
reaching a useful one.
The players need a production
token to build their final
objects, and this token is
situated at the end of the game.
The first team that complete the
mission wins.
03/What
-
-
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro The Game
The game is a “collect & trade”.
3 teams, 1 branch each:
accessory design, publishing,
product design
1 object to built each
every object has 3 components,
each of them can be unlocked
through a quiz that refers to
the branch of the object.
Teams start in a common place,
players look for the object
without knowing where they
exactly are, so that they
explore the game area looking
for the object useful to the
final bulding.
The game strategy is decided
according to the teams, they can
trade the objects while they
explore the game area giving
the ones that they don’t need
reaching a useful one.
The players need a production
token to build their final
objects, and this token is
situated at the end of the game.
The first team that complete the
mission wins.
03/What
-
-
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro The Game
The game is a “collect & trade”.
3 teams, 1 branch each:
accessory design, publishing,
product design
1 object to built each
every object has 3 components,
each of them can be unlocked
through a quiz that refers to
the branch of the object.
Teams start in a common place,
players look for the object
without knowing where they
exactly are, so that they
explore the game area looking
for the object useful to the
final bulding.
The game strategy is decided
according to the teams, they can
trade the objects while they
explore the game area giving
the ones that they don’t need
reaching a useful one.
The players need a production
token to build their final
objects, and this token is
situated at the end of the game.
The first team that complete the
mission wins.
03/What
-
-
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro The Game
The game is a “collect & trade”.
3 teams, 1 branch each:
accessory design, publishing,
product design
1 object to built each
every object has 3 components,
each of them can be unlocked
through a quiz that refers to
the branch of the object.
Teams start in a common place,
players look for the object
without knowing where they
exactly are, so that they
explore the game area looking
for the object useful to the
final bulding.
The game strategy is decided
according to the teams, they can
trade the objects while they
explore the game area giving
the ones that they don’t need
reaching a useful one.
The players need a production
token to build their final
objects, and this token is
situated at the end of the game.
The first team that complete the
mission wins.
03/What
-
-
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro The Game
The game is a “collect & trade”.
3 teams, 1 branch each:
accessory design, publishing,
product design
1 object to built each
every object has 3 components,
each of them can be unlocked
through a quiz that refers to
the branch of the object.
Teams start in a common place,
players look for the object
without knowing where they
exactly are, so that they
explore the game area looking
for the object useful to the
final bulding.
The game strategy is decided
according to the teams, they can
trade the objects while they
explore the game area giving
the ones that they don’t need
reaching a useful one.
The players need a production
token to build their final
objects, and this token is
situated at the end of the game.
The first team that complete the
mission wins.
03/What
-
-
04/Where
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro Map
-
-
04/Where
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro Map
The start of our game is
situated in Brera because it is
the design’s cornerstone.
Objects are scattered in Parco
Sempione, in this way the
players can meet and trade
object they do/don’t need.
The end of our game is situated
at Triennale, that represents
the creative design’s world.
-
-
04/How
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro Graphics
-
-
04/How
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro Graphics
-
-
04/How
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro Linguaggio
The language used in our game is simple and
straight-forward, accessible to young people
who don’t want to get stuck into tedious,
lenghty questions.
There are three different levels of difficulty,
three for each object.
Quale di queste borse non
ha i manici?
•	 pochette
•	 bauletto
•	 tracolla
Quale fra queste è la
pelle più morbida al
tatto?
•	 agnello
•	 vitello
•	 coccodrillo
Come si chiudono in sicurezza le
valige?
•	 con la combinazione
•	 con i bottoni automatici
•	 con il nastro adesivo
Da che materiali è
formata la lega di ottone
cui è composto il fusto?	
•	 rame e zinco
•	 acciaio e rame
•	 oro e zinco
Gli steli della base mantengono in
equilibrio la lampada; ma che cos’è
il baricentro?	
•	 il punto al quale è applicata
la forza risultante di tutte le
forze peso parallele.
•	 il nome dato a un piano o linea
o anche retta, utilizzati per la
bisezione di un’entità geometrica
•	 il lato opposto all’angolo retto.
Il vetro un materiale
polifunzionale, qual’è
la sua temperatura di
fusione?
•	 1200° - 1500°C
•	 800° - 1000°C
•	 50° - 80°C
Il foglio di carta
ha diverse misure;
che formato otteniamo
dividendo a metà un A1?
•	 A2
•	 A0
•	 A4
Quante foto si possono
fare con i rullini
standard?
•	 12 - 24 - 36
•	 20 - 30 - 40
•	 3 - 6 - 9
Il layout è lo studio della
composizione di ogni pagina, che
programma useresti per impaginare?
• adobe indesign
• adobe photoshop
• microsoft word
-
-
04/How
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro Linguaggio
The language used in our game is simple and
straight-forward, accessible to young people
who don’t want to get stuck into tedious,
lenghty questions.
There are three different levels of difficulty,
three for each object.
Il vetro un materiale
polifunzionale, qual’è
la sua temperatura di
fusione?
•	 1200° - 1500°C
•	 50° - 80°C
•	 800° - 1000°C
Il foglio di carta
ha diverse misure;
che formato otteniamo
dividendo a metà un A1?
•	 A2
•	 A0
•	 A4
*** ***
** *
* **
-
-
05/How
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro Storyboard
-
-
05/How
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro Storyboard
-
-
05/How
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro Storyboard
-
-
05/How
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro Storyboard
-
-
05/How
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro Storyboard
-
-
05/How
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro Storyboard
-
-
05/How
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro Storyboard
-
-
05/How
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro Storyboard
-
-
05/How
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro Storyboard
-
-
05/How
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro Storyboard
-
-
05/How
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro Storyboard
-
-
05/How
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro Storyboard
-
-
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro Questions?
-
-
Augmented Reality
& Mobile Experience
03
06
20
13
Team 03
edro Thank you :)

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Pres.p game.2

  • 1. - - Exercise 3Augmented Reality & Mobile Experience Jacopo Atzori Francesca Babbi Alice Bonati Andrea Tagliabue Credits Archimagazine/Compasso d’oro 03 06 20 13 Team 03 edro
  • 2. - - Exercise 3 Design Arcade Augmented Reality & Mobile Experience 20 13 Team 03 edro Jacopo Atzori Francesca Babbi Alice Bonati Andrea Tagliabue 03 06
  • 3. - - Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro Goal Our aim is to convey design to the students of secondary school. The way we will present it is a playful and appealing one. 01/Why
  • 4. - - Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro Target 18-20 Our target is represented by secondary school students. They don’t perfectly know what is design and what does it mean. They usually demonstrate low attention towards learning games, but on the other side they like to succeed in the game. We will keep their attention high by showing them how design works in real life and the possibilities you can reach through good design. 02/Who
  • 5. - - Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro The Story Design Arcade is a game in which the players identify theirselves with three famous designers, winners of the Compasso d’Oro prize, each with a different specialization: publishing, product design, accessory design. The players will travel through their planning trying to build design object with the material they will reach in the game. 03/What 24 ore Giovanni Fontana Valextra 1954 Luminator Achille e Piergiacomo Castiglioni Flos 1957 Linea Grafica Giovanni Baule & Vando Pagliardini Tipografia Bertelli 1987
  • 6. - - Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro The Story Design Arcade is a game in which the players identify theirselves with three famous designers, winners of the Compasso d’Oro prize, each with a different specialization: publishing, product design, accessory design. The players will travel through their planning trying to build design object with the material they will reach in the game. 03/What 24 ore Giovanni Fontana Valextra 1954 Luminator Achille e Piergiacomo Castiglioni Flos 1957 Linea Grafica Giovanni Baule & Vando Pagliardini Tipografia Bertelli 1987
  • 7. - - Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro The Game The game is a “collect & trade”. 3 teams, 1 branch each: accessory design, publishing, product design 1 object to built each every object has 3 components, each of them can be unlocked through a quiz that refers to the branch of the object. Teams start in a common place, players look for the object without knowing where they exactly are, so that they explore the game area looking for the object useful to the final bulding. The game strategy is decided according to the teams, they can trade the objects while they explore the game area giving the ones that they don’t need reaching a useful one. The players need a production token to build their final objects, and this token is situated at the end of the game. The first team that complete the mission wins. 03/What
  • 8. - - Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro The Game The game is a “collect & trade”. 3 teams, 1 branch each: accessory design, publishing, product design 1 object to built each every object has 3 components, each of them can be unlocked through a quiz that refers to the branch of the object. Teams start in a common place, players look for the object without knowing where they exactly are, so that they explore the game area looking for the object useful to the final bulding. The game strategy is decided according to the teams, they can trade the objects while they explore the game area giving the ones that they don’t need reaching a useful one. The players need a production token to build their final objects, and this token is situated at the end of the game. The first team that complete the mission wins. 03/What
  • 9. - - Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro The Game The game is a “collect & trade”. 3 teams, 1 branch each: accessory design, publishing, product design 1 object to built each every object has 3 components, each of them can be unlocked through a quiz that refers to the branch of the object. Teams start in a common place, players look for the object without knowing where they exactly are, so that they explore the game area looking for the object useful to the final bulding. The game strategy is decided according to the teams, they can trade the objects while they explore the game area giving the ones that they don’t need reaching a useful one. The players need a production token to build their final objects, and this token is situated at the end of the game. The first team that complete the mission wins. 03/What
  • 10. - - Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro The Game The game is a “collect & trade”. 3 teams, 1 branch each: accessory design, publishing, product design 1 object to built each every object has 3 components, each of them can be unlocked through a quiz that refers to the branch of the object. Teams start in a common place, players look for the object without knowing where they exactly are, so that they explore the game area looking for the object useful to the final bulding. The game strategy is decided according to the teams, they can trade the objects while they explore the game area giving the ones that they don’t need reaching a useful one. The players need a production token to build their final objects, and this token is situated at the end of the game. The first team that complete the mission wins. 03/What
  • 11. - - Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro The Game The game is a “collect & trade”. 3 teams, 1 branch each: accessory design, publishing, product design 1 object to built each every object has 3 components, each of them can be unlocked through a quiz that refers to the branch of the object. Teams start in a common place, players look for the object without knowing where they exactly are, so that they explore the game area looking for the object useful to the final bulding. The game strategy is decided according to the teams, they can trade the objects while they explore the game area giving the ones that they don’t need reaching a useful one. The players need a production token to build their final objects, and this token is situated at the end of the game. The first team that complete the mission wins. 03/What
  • 12. - - Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro The Game The game is a “collect & trade”. 3 teams, 1 branch each: accessory design, publishing, product design 1 object to built each every object has 3 components, each of them can be unlocked through a quiz that refers to the branch of the object. Teams start in a common place, players look for the object without knowing where they exactly are, so that they explore the game area looking for the object useful to the final bulding. The game strategy is decided according to the teams, they can trade the objects while they explore the game area giving the ones that they don’t need reaching a useful one. The players need a production token to build their final objects, and this token is situated at the end of the game. The first team that complete the mission wins. 03/What
  • 13. - - 04/Where Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro Map
  • 14. - - 04/Where Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro Map The start of our game is situated in Brera because it is the design’s cornerstone. Objects are scattered in Parco Sempione, in this way the players can meet and trade object they do/don’t need. The end of our game is situated at Triennale, that represents the creative design’s world.
  • 15. - - 04/How Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro Graphics
  • 16. - - 04/How Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro Graphics
  • 17. - - 04/How Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro Linguaggio The language used in our game is simple and straight-forward, accessible to young people who don’t want to get stuck into tedious, lenghty questions. There are three different levels of difficulty, three for each object. Quale di queste borse non ha i manici? • pochette • bauletto • tracolla Quale fra queste è la pelle più morbida al tatto? • agnello • vitello • coccodrillo Come si chiudono in sicurezza le valige? • con la combinazione • con i bottoni automatici • con il nastro adesivo Da che materiali è formata la lega di ottone cui è composto il fusto? • rame e zinco • acciaio e rame • oro e zinco Gli steli della base mantengono in equilibrio la lampada; ma che cos’è il baricentro? • il punto al quale è applicata la forza risultante di tutte le forze peso parallele. • il nome dato a un piano o linea o anche retta, utilizzati per la bisezione di un’entità geometrica • il lato opposto all’angolo retto. Il vetro un materiale polifunzionale, qual’è la sua temperatura di fusione? • 1200° - 1500°C • 800° - 1000°C • 50° - 80°C Il foglio di carta ha diverse misure; che formato otteniamo dividendo a metà un A1? • A2 • A0 • A4 Quante foto si possono fare con i rullini standard? • 12 - 24 - 36 • 20 - 30 - 40 • 3 - 6 - 9 Il layout è lo studio della composizione di ogni pagina, che programma useresti per impaginare? • adobe indesign • adobe photoshop • microsoft word
  • 18. - - 04/How Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro Linguaggio The language used in our game is simple and straight-forward, accessible to young people who don’t want to get stuck into tedious, lenghty questions. There are three different levels of difficulty, three for each object. Il vetro un materiale polifunzionale, qual’è la sua temperatura di fusione? • 1200° - 1500°C • 50° - 80°C • 800° - 1000°C Il foglio di carta ha diverse misure; che formato otteniamo dividendo a metà un A1? • A2 • A0 • A4 *** *** ** * * **
  • 19. - - 05/How Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro Storyboard
  • 20. - - 05/How Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro Storyboard
  • 21. - - 05/How Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro Storyboard
  • 22. - - 05/How Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro Storyboard
  • 23. - - 05/How Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro Storyboard
  • 24. - - 05/How Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro Storyboard
  • 25. - - 05/How Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro Storyboard
  • 26. - - 05/How Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro Storyboard
  • 27. - - 05/How Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro Storyboard
  • 28. - - 05/How Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro Storyboard
  • 29. - - 05/How Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro Storyboard
  • 30. - - 05/How Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro Storyboard
  • 31. - - Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro Questions?
  • 32. - - Augmented Reality & Mobile Experience 03 06 20 13 Team 03 edro Thank you :)