A scientific paper summarized in less than 10 slides. The 6 principles of winning friend and influencing people from Robert B. Cialdini's paper: Harnessing the Science of Persuasion (2011) Bonus: full paper and recommended readings.

1. Harnessing the Science of Persuasion, Robert B. Cialdini, 2011
The Science of Persuasion
Six Basics Laws of Winning Friends & Influencing People
#reciprocity#liking #socialproof
Scientific papers in less than 10 slides
#authority #scarcity#consistency

2. #liking
Liking
People like those who like them
Application
Uncover real similarities and offer genuine praise

3. #reciprocity
Reciprocity
People repay in kind
Application
Give what you want to receive

4. #socialproof
Social Proof
People follow the lead of similar others
Application
Use peer power whenever it's available

5. #consistency
Consistency
People align with their clear commitments
Application
Make their commitments active, public and voluntary

6. #authority
Authority
People defer to experts
Application
Expose your expertise, don't assume it's self-evident

7. #scarcity
Scarcity
People want more of what they can have less of
Application
Highlight unique benefits and exclusive information

8. Going further
The full paper Cialdini’s Must Read Another Must Read
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11. GM of France Digitale, alliance of french digital champions
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willy (a) francedigitale.org
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Willy Braun
CMO of France Digitale, alliance of french digital champions
Teacher @ WebSchoolFactory
Happy blogger: www.brocooli.com
mathieu (a) francedigitale.org
@mathieudaix
Mathieu Daix